Search analytics

SERP (SEarch Result Page) analytics helps you measure how users interact with the search results on your site. This gives you important data points about where to improve the search experience.

Most site search engines and product search engines return low quality results. Without search analytics it is hard to know where the biggest pain points are for users. No-result pages are very common even when the content exists on the site. The search results many times are shown in the wrong order and users struggle to find what they are looking for.

In order to collect Search analytics you should implement Prefixbox Page Events on your website (Page Events Reference).

Search Result Page analytics are calculated daily.

SERP Usage report

The SERP Usage report gives you a high level overview of the SERP page view, click and no-result page count trends. We should aim to reduce the No-result pages and increase the Click count.

  • Searches with Results

    The Search Result Page count where results were found. Navigating (paging) within the same Search Result Page is not counted as a new search.
  • SERP Clicks

    Click count on the Search Result Page.
  • Searches with No-Result

    The number of searches which did not return any search results.

Page results

  • SERP No-result rate

    The proportion of No-result pages out of the SERP pageview attempts (pageviews + No-result pages).

Page no-result rate

The Popular searches report helps you analyse the most frequent search keywords and understand how many times people clicked on the results and which search results were the most engaging.

If a search keyword is popular but there are not many clicks on the SERP for this keyword it indicates that the results are low quality. One of the reasons for this is that the ranking of the search engine results is not optimized.

You can select a date range to analyse search trends over a period of time.

The following information is available in the report:

  • Search keyword

    The search keyword executed by the user.
  • Search result page

    The number of times a SERP was shown for this search keyword. When the user navigates to the next page on the SERP it is counted as a new search result page.
  • Search result clicks

    The total number of clicks on the search results. E.g.: the user viewed the product or document returned by the search.
  • Search result count

    The average number of results returned for this keyword.
  • Search result click count divided by the Search result page count.
  • No-result page

    The number of no-result pages returned for this keyword. When the search engine returned no-result page for this keyword at one point (during the time interval selected) but later it started returning results, this number will be greater than 0.

Popular searches

Top clicked positions

For each search keyword you can see which search result positions were clicked the most.

In the example below the 8th result of the SERP got clicked the most so it is a good idea to adjust the ranking to make that one show at the 1st position.

Clicked positions

Top clicked titles

For each search keyword you can see which Titles and URLs were clicked the most.

Clicked titles

SERP – No-result pages

The No-result page report helps you analyse the popular keywords for which your site search engine does not return any results. There could be multiple reasons for this: the content is not available on your site, the user made a spelling mistake in the search keyword, there are some defects in your search engine and some of the content is not indexed or incorrectly indexed, etc.

Some site search engines have 15-20% no-result page rates. It means that a lot of people don’t find what they are looking for. You really need to know about these and take action.

The following information is available in the report:

  • Search keyword

    The keyword people searched which resulted in no-result pages.
  • Search result pages

    The number of times this keyword was searched.
  • No-result pages

    The number of times a no-result page was shown. The Search result page count and the No-result page count can be different, for example when you fix the reason for the no-result page and after the fix it will start being counted for the Result pages.

Clicked titles