{"id":1688,"date":"2020-07-16T13:29:56","date_gmt":"2020-07-16T13:29:56","guid":{"rendered":"https:\/\/www.prefixbox.com\/blog\/?p=1688"},"modified":"2024-08-27T08:46:12","modified_gmt":"2024-08-27T08:46:12","slug":"how-to-speed-up-your-online-store","status":"publish","type":"post","link":"https:\/\/www.prefixbox.com\/blog\/how-to-speed-up-your-online-store\/","title":{"rendered":"How to Speed up Your Online Store"},"content":{"rendered":"\n
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How to Speed up Your Online Store<\/h1>\n\n\n\n
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Every e-commerce merchant knows that a second of delay in load time can lead to an instant drop of conversions.<\/p>\n\n\n\n

Users do not want to wait for the site to load \u2013 it\u2019s either 3 seconds or they leave. So speeding up your online store becomes a matter of revenue and customer satisfaction.<\/p>\n\n\n\n

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Even though there is a variety of e-commerce platforms and each has its own intricacies, there are some common issues that they share. In this article, we\u2019ll provide you with tips on fixing these issues and shall use Magento, Shopify, and WooCommerce as examples.<\/p>\n\n\n\n

Get Rid of Useless Stuff<\/h2>\n\n\n\n
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Extensions are awesome as they expand the store\u2019s functionality, optimize its performance, and contribute to better customer experience.<\/p>\n\n\n\n

But with time, some of these extensions may become outdated or useless. And while you don\u2019t even remember about having them, they keep dragging the speed of your site down, causing delays in load time.<\/p>\n\n\n\n

So the first step in optimizing your store is identifying and uninstalling this dead weight. Here is how you will do it for every platform.<\/p>\n\n\n\n

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Magento<\/h3>\n\n\n\n
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Go to \/app\/etc\/modules<\/em> to check if there are any extensions that you don\u2019t need. If you detect an extension that you want to delete, use SSH with the following command (for developer\u2019s mode):<\/p>\n\n\n\n

bin\/magento module:disable TestExtension \u2013clear-static-content\nbin\/magento setup:upgrade\ncd app\/code\/TestExtension\/\nrm \u2013 rf TestExtension<\/pre>\n\n\n\n
But in order to make sure you don\u2019t delete any useful extensions, double-check the user guide or ask your developers to help you.<\/p>\n\n\n\n
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Shopify<\/h3>\n\n\n\n
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In Shopify, the process of app (an extension in Shopify language) uninstallment is a piece of cake.<\/p>\n\n\n\n
From the Shopify Admin, go to Apps. There, look for the extensions that you don\u2019t need and simply click on the bin icon.<\/p>\n\n\n\n
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WooCommerce<\/h3>\n\n\n\n
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The plugin uninstallment in WooCommerce is also quite tricky.<\/p>\n\n\n\n
Most users simply go to Plugins from the Dashboard, click on \u201cDeactivate\u201d and then \u201cDelete\u201d.<\/p>\n\n\n\n
What they don\u2019t know is that these deactivated plugins are just hanging in there, slowing the system down. So in order to properly delete a useless extension in WooCommerce, do the following.<\/p>\n\n\n\n
First, check for the user guides for this plugin online \u2013 most of them have well-written guides on their treatment. Second, check if the plugin has an option of complete uninstall. In this case, you will delete both the plugin and data (and that\u2019s what you aim for!). Finally, if you have any shortcodes left from the old plugin, you can either temporarily disable them with this code:<\/p>\n\n\n\n
add_shortcode( \u2018pluginshortcode\u2019, \u2018__return_false\u2019 );<\/pre>\n\n\n\n
Or replace with the shortcodes for the new plugin.<\/p>\n\n\n\n
Integrate CDN<\/h2>\n\n\n\n
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CDN stands for Content Delivery Network and can boost your performance significantly.<\/p>\n\n\n\n
A CDN is a distributed network of servers that uses the location of the user to spot the nearest server and thus, increase the speed of content delivery. The closer the server is to the user, the faster the content delivery is \u2013 and this is a big advantage for e-commerce stores.<\/p>\n\n\n\n
By integrating a CDN into your store, you will also get a bunch of awesome features that come by default in most CDNs, like image optimization or code restructuring. And they also have a significant impact on the store performance.<\/p>\n\n\n\n
Optimize Images<\/h2>\n\n\n\n
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Images are an essential part of any e-commerce store. Unfortunately, the high quality of these images often comes with their massive weight. This is another common issue that most online stores share \u2013 the overwhelming number of heavy and non-optimized images.<\/p>\n\n\n\n
Luckily, you can fix the problem in a few easy steps:<\/p>\n\n\n\n
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