{"id":1838,"date":"2020-07-24T10:04:19","date_gmt":"2020-07-24T10:04:19","guid":{"rendered":"https:\/\/www.prefixbox.com\/blog\/?p=1838"},"modified":"2024-10-14T10:07:26","modified_gmt":"2024-10-14T10:07:26","slug":"mobile-search-box-optimization","status":"publish","type":"post","link":"https:\/\/www.prefixbox.com\/blog\/mobile-search-box-optimization\/","title":{"rendered":"Mobile Search Box Optimization – 8 Strategies to Implement"},"content":{"rendered":"\n
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Mobile Search Box Optimization- 8 Strategies to Implement<\/h1>\n\n\n\n
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Mobile is increasingly important, which means people are shopping on their phones more than ever (1\/3 of all eCommerce purchases in the holiday season were made on smartphones). <\/p>\n\n\n\n

Having a responsive website with an optimized mobile search box is critical to your online store’s success.<\/p>\n\n\n\n

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Since mobile pages are much smaller than their desktop counterparts, the placement of the mobile search, the format of the SERP, and the information you choose to provide all have a huge impact on mobile performance.<\/p>\n\n\n\n

Check out the best practices below.<\/p>\n\n\n\n

Make the Mobile Search Box Prominent<\/h2>\n\n\n\n
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Search, in general, is important. But search on mobile is critical. Since there aren\u2019t many navigation options on phones, the search box is the main way people find the products they\u2019re looking for.<\/p>\n\n\n\n

Whether your eCommerce store is an app or website, be sure to put the mobile search box prominently located at the top of the page.Your paragraph goes here.<\/p>\n\n\n\n

Understand Users on Your Site<\/h2>\n\n\n\n
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In order to create a great user experience on your site, you need to understand how people come across and use it. It\u2019s important to track how long users stay on your site, how they navigate\/which pages they visit, which features they use (your search?), and how they arrived to your site.<\/p>\n\n\n\n

Be sure that your mobile site can also collect this data, so you can get a holistic picture of your customers. Once you have gathered enough data, use it for optimization so visitors can easily navigate and find what they\u2019re looking for on a mobile device.<\/p>\n\n\n\n

When collecting and analyzing this data, look to see if\/how visitors use your sites differently. The behaviour of mobile users can be very different from those who visit the desktop version. <\/p>\n\n\n\n

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Optimize Site Speed<\/h2>\n\n\n\n
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More broadly, it’s also key to ensure your website is optimized for mobile so the pages and products people are searching for load quickly. After putting the effort into improving the search experience for your users, you don’t want them to leave your site due to poor loading times.<\/p>\n\n\n\n

There are ways that you can audit and improve site speed for ecommerce stores<\/a> on Shopify and other platforms, such as using AMP (accelerated mobile pages) to improve page loading speed on mobile devices. <\/p>\n\n\n\n

The premise is to serve the web pages in a standard format (defined by Google) to reduce the page size and loading time. For example, all of the page\u2019s content is loaded at once, and browsers know the layout of AMP pages beforehand.<\/p>\n\n\n\n

Optimize Search Result Relevance<\/h2>\n\n\n\n
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Mobile screens are small. We all know that, but in terms of eCommerce this means you don\u2019t get as much space to show relevant products to users as you do on the web.<\/p>\n\n\n\n

People, in general, are unlikely to click to the second page of search results and even less likely to do so on mobile, so you have to be sure that the products you display first are the most relevant and the most popular.<\/p>\n\n\n\n

If you find that users are clicking on the 7th<\/sup> or 8th<\/sup> product after executing a search, you should change your ranking until the first product is clicked most.<\/p>\n\n\n\n

Clarify Misspellings<\/h2>\n\n\n\n
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People mistype words frequently on mobile devices, so it\u2019s important for your mobile search function to be able to decipher or automatically correct typos.<\/p>\n\n\n\n

One way to address this problem is by creating synonym rules, which link words to show the correct products in case a word is misspelled.<\/p>\n\n\n\n

Incorporate Autocomplete<\/h2>\n\n\n\n
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Autocomplete<\/strong><\/a> suggests products that match users\u2019 searches \u2013 it recommends products and keywords either immediately when someone clicks in the search box or after they type a few characters.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n

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We recommend this full feature on desktop sites, but only recommend showing keywords on mobile sites\/apps as there isn\u2019t much screen space and product recommendations use too much of that valuable real estate.<\/p>\n\n\n\n

By quickly recommending accurate keywords, Autocomplete lets users navigate easily to the product they\u2019re searching for. It also drastically decreases the rate of typos on phones and tablets.<\/p>\n\n\n\n

Show Succinct Content<\/h2>\n\n\n\n
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Mobile screen sizes don\u2019t allow for many visuals, text, or for navigation links common on websites, so make sure the text and images you use add value to your shop. You should limit the content on mobile-friendly websites to only the essentials to ensure quick page-load times and uncluttered pages.<\/p>\n\n\n\n

Try to keep the information for each product limited to a photo, the product name, and the price. Discounts<\/a> and product descriptions can also be added, but keep the descriptions as short as possible. In order to have quick loading times, keep your product images small.<\/p>\n\n\n\n

Have a Responsive Website Template<\/h2>\n\n\n\n
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Responsive templates automatically reformat your website to fit whatever screen your visitors are using \u2013 including tablets and cell phones. Building a responsive website is a big task, but it has a big payoff.<\/p>\n\n\n\n

Before you begin, be sure to think about all the specific requirements your site has and what you need to change for your mobile site.<\/p>\n\n\n\n

Having a good mobile site is increasingly important, so be sure to spend time building and optimizing yours. A bad mobile experience can turn users away from your brand or make it seem like you aren\u2019t technologically savvy.<\/p>\n\n\n\n

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Simply by having a good, responsive site you can avoid all this negativity and guide people easily to the products they\u2019re looking to buy \u2014 which increases your revenue!<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n

If you\u2019re looking for other eCommerce site search tips, check out our post on optimizing your eCommerce search box<\/a><\/strong> or your SERP<\/strong><\/a>.<\/p>\n\n\n\n

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\"Balazs<\/div>
Balazs Vekony<\/span>Online Marketing Manager \u2013 Prefixbox<\/span>

Balazs is an Online Marketing Manager at Prefixbox, a leading AI search solution provider for E-commerce sites. He is a marketing enthusiast from Budapest, who is interested in new technologies and solutions and believes in the power of search.<\/p>\n