{"id":2151,"date":"2020-08-07T15:45:06","date_gmt":"2020-08-07T15:45:06","guid":{"rendered":"https:\/\/www.prefixbox.com\/blog\/?p=2151"},"modified":"2024-08-27T09:04:13","modified_gmt":"2024-08-27T09:04:13","slug":"what-ecommerce-brands-often-get-wrong-about-site-search","status":"publish","type":"post","link":"https:\/\/www.prefixbox.com\/blog\/what-ecommerce-brands-often-get-wrong-about-site-search\/","title":{"rendered":"What Ecommerce Brands Often Get Wrong about Site Search"},"content":{"rendered":"\n
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What eCommerce Brands Often Get Wrong about Site Search<\/h1>\n\n\n\n
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In my life so far, I must have visited thousands of ecommerce sites, ranging massively in quality. And while the worst offenders have found countless different ways in which to take up far too much of my time and raise my stress levels, few things infuriate me more than a site with weak on-site search.<\/p>\n\n\n\n

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Imagine finding yourself at a loss trying to locate a particular product in a grocery store and flagging down a store assistant, only for them to stare at you blankly and sullenly refuse to provide you with any help. You\u2019re trying to buy from them <\/em>\u2014 why won\u2019t they help you?!<\/em><\/p>\n\n\n\n

So whether you\u2019re a customer looking to codify why exactly some stores annoy you so much, or you\u2019re a store owner looking for some direction on how to improve, this piece can help. Let\u2019s go ahead and run through the main things that ecommerce brands get wrong about site search.<\/p>\n\n\n\n

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They Don\u2019t Present It Clearly<\/h2>\n\n\n\n
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The whole point of a search system is to help you find things that you might otherwise have missed (or taken a prohibitive amount of time to happen upon). As such, having the search system itself <\/em>be tricky to find is a colossal design failure, yet some ecommerce stores do this \u2014 some intentionally (not considering search important) and some unknowingly.<\/p>\n\n\n\n

There are two major ways in which stores fail to present their search functions clearly:<\/p>\n\n\n\n

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