{"id":2761,"date":"2020-10-15T13:16:03","date_gmt":"2020-10-15T13:16:03","guid":{"rendered":"https:\/\/www.prefixbox.com\/blog\/?p=2761"},"modified":"2024-08-27T09:08:08","modified_gmt":"2024-08-27T09:08:08","slug":"searchandising-for-ecommerce","status":"publish","type":"post","link":"https:\/\/www.prefixbox.com\/blog\/searchandising-for-ecommerce\/","title":{"rendered":"13 Searchandising Strategies To Generate More Revenue For Your eCommerce Business"},"content":{"rendered":"\n<div class=\"wp-block-getwid-section alignfull post-header has-inner-blocks-gap-small getwid-section-content-custom-width\" style=\"margin-top:;margin-bottom:50px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-left-medium getwid-padding-right-medium\" style=\"padding-top:30px;padding-bottom:20px\"><div class=\"wp-block-getwid-section__inner-wrapper\" style=\"max-width:1140px\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\" style=\"opacity:0.05;mix-blend-mode:normal\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<h1 class=\"has-text-align-center\" id=\"g625b69bddd0c\">13 Searchandising Strategies To Generate More Revenue For Your eCommerce Business<\/h1>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:30px\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"wp-block-columns has-2-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-top is-vertically-aligned-center\" style=\"flex-basis:50%\">\n<p class=\"intro-paragraph\">Promoting products offline is a common and successful business practice.<\/p>\n\n\n\n<p class=\"intro-paragraph\">But for online businesses, this is often neglected, because it can be difficult to help shoppers navigate to promotions. This guide will teach you how to effectively leverage searchandising on your webshop to increase revenue.<\/p>\n\n\n\n<p class=\"intro-paragraph\">You\u2019ll find out:<\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:10px\" aria-hidden=\"true\"><\/div>\n\n\n\n<ul class=\"white-highlight-list\"><li>How to transform your result pages to increase your revenue,<\/li><li>How you can offer exact products in real-time, like <a href=\"https:\/\/www.prefixbox.com\/blog\/autocomplete-search\/\" class=\"rank-math-link\">autocomplete<\/a>,<\/li><li>And which factors should impact your searchandising strategy<strong>.<\/strong><\/li><\/ul>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:10px\" aria-hidden=\"true\"><\/div>\n\n\n\n<p class=\"intro-paragraph\">Ready to start?<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-vertically-aligned-center\">\n<div class=\"wp-block-image\"><figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/10\/Featured_image-13-Searchandising-Strategies-500px.png\" alt=\"13 Searchandising Strategies for eCommerce\" class=\"wp-image-2798\" width=\"500\" height=\"402\" srcset=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/10\/Featured_image-13-Searchandising-Strategies-500px.png 500w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/10\/Featured_image-13-Searchandising-Strategies-500px-300x241.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>Think about how often people use the search bar on a site, be it a news site, an online store, a social platform or a message board. I bet nearly every visit.<\/p>\n\n\n\n<p>As <a href=\"https:\/\/econsultancy.com\/four-reasons-why-site-search-is-vital-for-online-retailers\/\" target=\"_blank\" rel=\"noopener\">Econsultancy <\/a>puts it:&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>\u201cTypically, up to 30% of visitors will use the site search box, and each of these users is showing a possible intent to purchase by entering product names or codes.\u201c<\/p><\/blockquote>\n\n\n\n<p>This means that your search can make <a href=\"https:\/\/www.wired.com\/insights\/2014\/02\/findability-will-make-break-online-business\/\" target=\"_blank\" rel=\"noopener\">or break the success of your business<\/a>. Your search function gives you a great opportunity to apply marketing and sales tactics to your search pages.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-getwid-table-of-contents is-style-default table-of-contents-toc\"><ul class=\"wp-block-getwid-table-of-contents__list\"><li><a href=\"#797dcd4423bc\">What is Searchandising?<\/a><\/li><li><a href=\"#018a55011f8d\">The Process of Effective Searchandising<\/a><\/li><li><a href=\"#b3ff280dd464\">Searchandising Strategies<\/a><ul><li><a href=\"#8fb9cd6ae97a\">1. Boosting Products: new arrivals, on-brand products<\/a><\/li><li><a href=\"#65a02193816b\">2. Custom collections and bundles<\/a><\/li><li><a href=\"#e1f2a7f6cabb\">3. Boosting your highest-margin products<\/a><\/li><li><a href=\"#0970b69a7ca7\">4. Embedded Product Listings (Autocomplete on Steroids)<\/a><\/li><li><a href=\"#5b27eee3071a\">5. Promotional Banners Near the Search Bar<\/a><\/li><li><a href=\"#1227d27fca20\">6. Promotional Badges<\/a><\/li><li><a href=\"#2e2b9b4185eb\">7. Optimizing and Re-ranking Product Results<\/a><\/li><li><a href=\"#e2ba9c78aa75\">8. Personalized Result Optimization<\/a><\/li><li><a href=\"#e25b9f44f413\">9. Personalize Your Category Pages<\/a><\/li><li><a href=\"#7bdef1d03031\">10. Boost Products Based on Availability<\/a><\/li><li><a href=\"#bb1be8ff697e\">11. NLP Autocomplete<\/a><\/li><li><a href=\"#6f153e4c4f77\">12. No-result Pages<\/a><\/li><li><a href=\"#1228bc3ced4f\">13. Updating product catalogs<\/a><\/li><\/ul><\/li><li><a href=\"#9a547b77f886\">Summary<\/a><\/li><\/ul><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:20px\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"wp-block-getwid-advanced-heading chapter-block-text has-custom-font-size\" style=\"font-size:1.3em\"><span class=\"wp-block-getwid-advanced-heading__content has-text-color\" style=\"text-align:left;font-family:&quot;Montserrat&quot;;font-weight:normal;font-style:italic;color:#afafaf\">Chapter 1<\/span><\/div>\n\n\n\n<h2 class=\"chapter-heading\" id=\"797dcd4423bc\">What is Searchandising?<\/h2>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator blog-content-separator\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>In traditional brick-and-mortar stores, merchandising is basically the practice of guiding the shoppers\u2019 attention to the offers and products they want them to notice.<\/p>\n\n\n\n<p>This can be done in a large number of ways &#8211; hanging signs, rearranging the products on the shelf or the entire store, putting price tags with different colors on items that have a discount, and so on.<\/p>\n\n\n\n<div class=\"wp-block-getwid-section icon-highlight-box\" style=\"margin-top:30px;margin-bottom:30px\"><div class=\"wp-block-getwid-section__wrapper\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:10%\">\n<div style=\"margin-top:-10px;margin-right:-20px\" class=\"wp-block-getwid-icon alignright is-aligned-right\"><div class=\"wp-block-getwid-icon__wrapper has-text-color has-dark-blue-color\" style=\"font-size:60px\"><i class=\"far fa-lightbulb\"><\/i><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:90%\">\n<p class=\"icon-highlight-text\">In eCommerce, there are many different ways to do this: putting large CTAs on your site, colorful offers above-the-fold on your main page, pop-up windows, and so on.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>Where <a href=\"https:\/\/www.prefixbox.com\/blog\/ecommerce-merchandising\/\">eCommerce merchandising<\/a> becomes difficult is on the search page. Banners or pop-ups are not going to be very effective if a customer has a specific product in mind and is actively using the search bar to find it.<\/p>\n\n\n\n<p>And this is where the power of<strong> search + merchandising, searchandising for short, comes into play<\/strong>.<\/p>\n\n\n\n<p>As with every online marketing and sales process, searchandising isn\u2019t a single step, but a whole process.<\/p>\n\n\n\n<p><em>Let\u2019s look at it now.<\/em><\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:20px\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"wp-block-getwid-advanced-heading chapter-block-text has-custom-font-size\" style=\"font-size:1.3em\"><span class=\"wp-block-getwid-advanced-heading__content has-text-color\" style=\"text-align:left;font-family:&quot;Montserrat&quot;;font-weight:normal;font-style:italic;color:#afafaf\">Chapter 2<\/span><\/div>\n\n\n\n<h2 class=\"chapter-heading\" id=\"018a55011f8d\">The Process of Effective Searchandising<\/h2>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator blog-content-separator\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>There are three very basic golden rules of searchandising.<\/p>\n\n\n\n<ol><li><strong>Understand your business\u2019 basic priorities and goals. <\/strong>This will help you choose from the abundance of searchandising strategies available, many of which we describe in this article &#8211; and their potential benefits for your business.<\/li><li><strong>Have your KPIs ready.<\/strong> As with all business decisions, you should know what metrics you want to use to measure your success or failure. When using searchandising, click-through rate, conversion rate, average order value can all be important. But also, to better define what products and offers to showcase, you have to know your profit margins, inventory, and availability.<\/li><li><strong>Implement, watch closely, monitor, and refine. <\/strong>Monitor the performance of the rules you set, and fine-tune your strategy as you go. Incorporate searchandising analytics and decisions in your regular meetings and brainstormings, and define intervals for changing up things.<\/li><\/ol>\n\n\n\n<p>Does this all sound a little vague? Don\u2019t worry.<\/p>\n\n\n\n<p><em>Here are 13 very specific things you can do&#8230;<\/em><\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:20px\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"wp-block-getwid-advanced-heading chapter-block-text has-custom-font-size\" style=\"font-size:1.3em\"><span class=\"wp-block-getwid-advanced-heading__content has-text-color\" style=\"text-align:left;font-family:&quot;Montserrat&quot;;font-weight:normal;font-style:italic;color:#afafaf\">Chapter 3<\/span><\/div>\n\n\n\n<h2 class=\"chapter-heading\" id=\"b3ff280dd464\">Searchandising Strategies<\/h2>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator blog-content-separator\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>In this section, we\u2019ll show you some specific ways to highlight promotional offers to your customers, while <strong>maintaining their sense of control <\/strong>over the search process.<\/p>\n\n\n\n<p>Keep in mind: the goal is not to bombard the customer with offers until they give up and convert. It\u2019s to<strong> find the best offer for them <\/strong>by paying attention to what they\u2019re doing, and what they\u2019re searching for.&nbsp;<\/p>\n\n\n\n<p>Giving them <strong>what they want<\/strong> (even when they don\u2019t know what that is), helps<strong> create grateful customers<\/strong> who are<strong> likely to return<\/strong> to your store for future purchases.<\/p>\n\n\n\n<p><em>To do this, the first thing you want to do is&#8230;<\/em><\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:10px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h3 id=\"8fb9cd6ae97a\">1. Boosting Products: new arrivals, on-brand products<\/h3>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator blog-content-separator-sub-chapter-h3\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p><strong>Simply placing certain products on the top<\/strong> of the results page can be successful, but it\u2019s important you make sure it benefits your customers.&nbsp;<\/p>\n\n\n\n<p>When selecting products to move to the top of the results page, make sure they\u2019re relevant, popular and are something your customer wants to buy.<\/p>\n\n\n\n<p>This is a great thing to do with new models or products.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-getwid-section icon-highlight-box\" style=\"margin-top:30px;margin-bottom:30px\"><div class=\"wp-block-getwid-section__wrapper\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:10%\">\n<div style=\"margin-top:-10px;margin-right:-20px\" class=\"wp-block-getwid-icon alignright is-aligned-right\"><div class=\"wp-block-getwid-icon__wrapper has-text-color has-dark-blue-color\" style=\"font-size:60px\"><i class=\"fas fa-lightbulb\"><\/i><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:90%\">\n<p class=\"icon-highlight-text\">Think about this: by searching for something specific, shoppers might miss a better, upgraded version, or they might not know a new product is available, so when you highlight a relevant, related product the benefit is clear.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>If you have your own brand products, you might also want to showcase these first.&nbsp;<\/p>\n\n\n\n<p>We recommend you do this when these products are already preferred by your customers, validated by positive feedback, and you have clearly defined unique benefits that the competition doesn\u2019t.<\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:10px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h3 id=\"65a02193816b\">2. Custom collections and bundles<\/h3>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator blog-content-separator-sub-chapter-h3\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>A great way of creating a cohesive shopping experience&nbsp; while guiding your customers toward different products, is to not just place solitary products in front of them.<\/p>\n\n\n\n<p><strong>Creating custom collection offers <\/strong>can be particularly effective during holidays and special events.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-getwid-section icon-highlight-box\" style=\"margin-top:30px;margin-bottom:30px\"><div class=\"wp-block-getwid-section__wrapper\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:10%\">\n<div style=\"margin-top:-10px;margin-right:-20px\" class=\"wp-block-getwid-icon alignright is-aligned-right\"><div class=\"wp-block-getwid-icon__wrapper has-text-color has-dark-blue-color\" style=\"font-size:60px\"><i class=\"fas fa-project-diagram\"><\/i><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:90%\">\n<p class=\"icon-highlight-text\">To do this, pick items that are especially<strong> popular during these periods<\/strong> or are <strong>frequently purchased together<\/strong>.. <\/p>\n\n\n\n<p class=\"icon-highlight-text\">Then create Christmas bundles, Super Bowl offers or anything you want.Display these when your user includes the <strong>relevant keywords<\/strong> in their search query (like \u201cchristmas\u201d). By displaying these bundles beside the product results, you retain relevance while guiding shoppers\u2019 attention toward other products you can upsell and cross sell.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:10px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h3 id=\"e1f2a7f6cabb\">3. Boosting your highest-margin products<\/h3>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator blog-content-separator-sub-chapter-h3\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>It makes sense to tweak your results pages in a way so that <strong>your best high-margin products are displayed first <\/strong>&#8211; as products at the top of the page are purchased more frequently.&nbsp;<\/p>\n\n\n\n<p>If you decide to boost products this way, make sure to <strong>monitor user behavior <\/strong>as this method can backfire.&nbsp;Keep an eye on your click and conversion rates, because <strong>altering results in this way can create a negative search experience<\/strong> and hurt your business in the long term.<\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:10px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h3 id=\"0970b69a7ca7\">4. Embedded Product Listings (Autocomplete on Steroids)<\/h3>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator blog-content-separator-sub-chapter-h3\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>Suggesting keywords and phrases that your customer might be interested in, while they are still typing, is a great way to increase conversions.<\/p>\n\n\n\n<p>Why not take it a step further, and <strong>display products that best match the query<\/strong> right there in the <strong>suggestions field <\/strong>too?<\/p>\n\n\n\n<p>You can often do this through searchandising functionality.Like <a href=\"https:\/\/www.prefixbox.com\/blog\/faceted-filtering\/\">faceted search<\/a>, this is a real-time solution that can greatly reduce a shopper\u2019s path-to-purchase, which improves their overall experience.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/10\/ikea-search-autocomplete-1024x474.png\" alt=\"ikea site search autocomplete feature\" class=\"wp-image-2763\" width=\"1024\" height=\"474\" srcset=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/10\/ikea-search-autocomplete-1024x474.png 1024w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/10\/ikea-search-autocomplete-300x139.png 300w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/10\/ikea-search-autocomplete-768x355.png 768w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/10\/ikea-search-autocomplete-938x434.png 938w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/10\/ikea-search-autocomplete-1130x523.png 1130w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/10\/ikea-search-autocomplete.png 1135w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:10px\" aria-hidden=\"true\"><\/div>\n\n\n\n<p><a href=\"https:\/\/www.prefixbox.com\/en-us\/solutions\/autocomplete\">Learn more about the most important search autocomplete features to decrease zero-result pages by 31% and increase cart value by 19%.<\/a><\/p>\n\n\n\n<h3 id=\"5b27eee3071a\">5. Promotional Banners Near the Search Bar<\/h3>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator blog-content-separator-sub-chapter-h3\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>Banners may not be as popular as they once were, but if used correctly, they can still be powerful tools in increasing conversion rates.<\/p>\n\n\n\n<p>Placing banner near the search bar and at the top of the results page effectively directs your customers\u2019 attention to the categories, products, or discounts you want them to check out.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/10\/asos-com-faceted-filters-1024x379.png\" alt=\"Asos.com Faceted Filter function \" class=\"wp-image-2764\" width=\"1024\" height=\"379\" srcset=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/10\/asos-com-faceted-filters-1024x379.png 1024w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/10\/asos-com-faceted-filters-300x111.png 300w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/10\/asos-com-faceted-filters-768x284.png 768w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/10\/asos-com-faceted-filters-938x347.png 938w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/10\/asos-com-faceted-filters-1130x418.png 1130w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/10\/asos-com-faceted-filters.png 1246w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:10px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h3 id=\"1227d27fca20\">6. Promotional Badges<\/h3>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator blog-content-separator-sub-chapter-h3\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>Adding badges is a great way to communicate discounts to customers without interrupting their shopping experience.&nbsp;<\/p>\n\n\n\n<p>It\u2019s one of the basic and most effective merchandising methods because you don\u2019t have to alter the search rankings in any way.<\/p>\n\n\n\n<p><strong>You can use badges to announce:&nbsp;<\/strong><\/p>\n\n\n\n<ul><li>New product arrivals<\/li><li>Upgrades or new available products (e.g. new colors or sizes for clothes)<\/li><li>Available-in-bundle offers<\/li><li>Limited-time discounts<\/li><li>Last-chance products or sales<\/li><\/ul>\n\n\n\n<p>For a simple example, <strong>look at how Google clearly indicates<\/strong> which pictures are licensable when you perform an image search.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/10\/promotional-badges-1024x549.png\" alt=\"\" class=\"wp-image-2765\" width=\"1024\" height=\"549\" srcset=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/10\/promotional-badges-1024x549.png 1024w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/10\/promotional-badges-300x161.png 300w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/10\/promotional-badges-768x412.png 768w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/10\/promotional-badges-938x503.png 938w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/10\/promotional-badges-1130x606.png 1130w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/10\/promotional-badges.png 1238w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:10px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h3 id=\"2e2b9b4185eb\">7. Optimizing and Re-ranking Product Results<\/h3>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator blog-content-separator-sub-chapter-h3\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>When your eCommerce store has many products, most search queries yield <strong>dozens or even hundreds of equally relevant results<\/strong>.&nbsp;<\/p>\n\n\n\n<p>In order to effectively guide shoppers to the products they\u2019re looking to buy, the next thing you should do is <strong>set up additional ranking rules<\/strong> to display the most popular and relevant products first.&nbsp;&nbsp;<\/p>\n\n\n\n<p>However, with searchandising, you can edit these ranking rules any way you want.<\/p>\n\n\n\n<p>For example, you can choose to <strong>display relevant products that are on sale<\/strong> at the top of the search results page, in order to quickly clear out your stock.&nbsp;<\/p>\n\n\n\n<p>Or, you could opt to <strong>show your own brand<\/strong> of products first.&nbsp;Whatever you decide to do though, make sure that you <strong>keep relevancy and popularity as important criteria<\/strong>, so you don\u2019t disrupt the shopping experience too much.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.prefixbox.com\/en-us\/solutions\/ecommercesearchengine\">Learn more about the most important eCommerce search engine features to increase conversion rate by 15% &amp; revenue by 47%.<\/a><\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:10px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h3 id=\"e2ba9c78aa75\">8. Personalized Result Optimization<\/h3>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator blog-content-separator-sub-chapter-h3\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>Continuing that thought, what you should also take into account with ranking is the <strong>behavior of the given customer<\/strong> on your site.<\/p>\n\n\n\n<p>If the customer has searched for men\u2019s sneakers before, you could direct them to other men&#8217;s sportswear.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-getwid-section icon-highlight-box\" style=\"margin-top:30px;margin-bottom:30px\"><div class=\"wp-block-getwid-section__wrapper\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:10%\">\n<div style=\"margin-top:-10px;margin-right:-20px\" class=\"wp-block-getwid-icon alignright is-aligned-right\"><div class=\"wp-block-getwid-icon__wrapper has-text-color has-dark-blue-color\" style=\"font-size:60px\"><i class=\"fas fa-exclamation-triangle\"><\/i><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:90%\">\n<p>Try to avoid the mistake that many retargeting campaigns make and<strong> don&#8217;t offer the customers the same exact thing <\/strong>that they previously bought.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>This way, you provide a better shopping experience to the customer while increasing your cross-sell and up-sell opportunities.<\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:10px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h3 id=\"e25b9f44f413\">9. Personalize Your Category Pages<\/h3>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator blog-content-separator-sub-chapter-h3\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>Category pages are useful for shoppers who have some kind of idea of what they\u2019re looking to buy, but aren\u2019t looking for an exact product.&nbsp;<\/p>\n\n\n\n<p>By adding elements of personalization to these pages, you can <strong>quickly increase your conversion rate<\/strong>.&nbsp;<\/p>\n\n\n\n<p>As a pro move, personalize these pages based on personal preferences, behavior and their search intent &#8211; these yield the most relevant results.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:10px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h3 id=\"7bdef1d03031\">10. Boost Products Based on Availability<\/h3>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator blog-content-separator-sub-chapter-h3\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>One of the main things to consider when boosting products is their <strong>availability<\/strong>.<\/p>\n\n\n\n<p>If you have a lot of a particular product in stock and<strong> want to move them quickly<\/strong>, boost them on the results page.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-getwid-section colorful-highlight-box\"><div class=\"wp-block-getwid-section__wrapper\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:20px\" aria-hidden=\"true\"><\/div>\n\n\n\n<p>However, if you have <strong>new arrivals and releases<\/strong> that are not yet in your inventory, you could also boost them so you can achieve nice pre-sales numbers.&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>This is a highly effective strategy if you are using a search that ranks products based on popularity.&nbsp;<\/p>\n\n\n\n<p>New products don\u2019t yet have the clicks and purchases to boost them to the top of the results page, so if you know they\u2019re going to be a hit, you can adjust the positioning to get them in front of shoppers immediately.<\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:10px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h3 id=\"bb1be8ff697e\">11. NLP Autocomplete<\/h3>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator blog-content-separator-sub-chapter-h3\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>As we wrote in our previous article, <a href=\"https:\/\/www.prefixbox.com\/blog\/machine-learning-for-ecommerce\/#172c4fc4fa97\"><em>12 Best Machine Learning Strategies for eCommerce Businesses<\/em><\/a>, natural language processing is an essential part of any site search solution.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s why:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Natural language processing and machine learning have to understand the kind of language and phrases your customers use, how often they use them, if the results are satisfactory for those phrases, and even common typos along with the correct spelling.<\/p><p>This way, every user can feel that the search engine is truly there to help and pays attention to the smallest details, all without being annoying.<\/p><p><\/p><\/blockquote>\n\n\n\n<p><strong>Using the same language as your customers<\/strong> automatically improves any search function while providing a subconscious positive affirmation for the user about the usability and overall the customer experience of your site.<\/p>\n\n\n\n<p>Oftentimes, you can also boost product and keyword suggestions in your <a href=\"https:\/\/www.prefixbox.com\/blog\/autocomplete-search\/\" class=\"rank-math-link\">autocomplete search<\/a>, while taking into consideration NLP relevancy.<\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:10px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h3 id=\"6f153e4c4f77\">12. No-result Pages<\/h3>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator blog-content-separator-sub-chapter-h3\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>Your <strong>no results pages present a huge opportunity<\/strong> to direct attention of the customers.&nbsp;<\/p>\n\n\n\n<p>While there might be 0 results for precisely what they&#8217;re looking for, you can use this opportunity to<strong> promote other, relevant products<\/strong> or things like: your current discounts and bundle offers, the most popular products (even better when personalized) or simply the products you want to move.For more advice regarding how to design no-result pages, take a moment and check out these <a href=\"https:\/\/www.prefixbox.com\/blog\/no-results-found-pages\/\"><em>12 Awesome \u201cNo results found\u201d Pages<\/em><\/a>!<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/10\/sears-no-search-result-found-pages-1024x608.png\" alt=\"Sears No Search Result Found Pages\" class=\"wp-image-2768\" width=\"1024\" height=\"608\" srcset=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/10\/sears-no-search-result-found-pages-1024x608.png 1024w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/10\/sears-no-search-result-found-pages-300x178.png 300w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/10\/sears-no-search-result-found-pages-768x456.png 768w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/10\/sears-no-search-result-found-pages-938x557.png 938w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/10\/sears-no-search-result-found-pages-1130x671.png 1130w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/10\/sears-no-search-result-found-pages.png 1244w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:10px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h3 id=\"1228bc3ced4f\">13. Updating product catalogs<\/h3>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator blog-content-separator-sub-chapter-h3\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>Make sure your <strong>product catalogs continually stay up-to-date<\/strong>. Without accurate products and attributes, it\u2019s nearly impossible to provide shoppers with a good search experience &#8211; whether or not you leverage searchandising!Look for merchant tools that allow you to<strong> easily update your product catalogs. Batch updating<\/strong> attributes is the easiest way to do this.<\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:20px\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"wp-block-getwid-advanced-heading chapter-block-text has-custom-font-size\" style=\"font-size:1.3em\"><span class=\"wp-block-getwid-advanced-heading__content has-text-color\" style=\"text-align:left;font-family:&quot;Montserrat&quot;;font-weight:normal;font-style:italic;color:#afafaf\">Chapter 4<\/span><\/div>\n\n\n\n<h2 class=\"chapter-heading\" id=\"9a547b77f886\">Summary<\/h2>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator blog-content-separator\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>Searchandising is not actually that hard to do &#8211; however, you have to know what you are doing, and why.<\/p>\n\n\n\n<p>The key takeaways from this article if you are looking for searchandising techniques that will definitely improve your conversion rates are these:<\/p>\n\n\n\n<ul><li><strong>Personalize: <\/strong>always pay attention to the history and behavior of your users, not just their location and demographics. Try to give them what they actually want, direct their attention in a way that is useful for <em>them<\/em>.<\/li><li><strong>Use Search Rules: <\/strong>don\u2019t just trust the algorithm to make the choices for you. You have your business plan, your cash flow, your inventory to consider, marketing campaigns that are set, holidays that are coming up. Based on these, make the rules yourself, and tweak the results just enough to make the most of your offerings.<\/li><li><strong>Recommend Products: <\/strong>don\u2019t be shy to suggest similar or discounted products. Put them in bundles or packages if you have to, but keep in mind that while you don\u2019t want to be annoying, you definitely have to be a salesman. Define what and when to recommend that your customers will be grateful for.<\/li><li><strong>Run Search Campaigns: <\/strong>besides your everyday sales and marketing campaigns, come up with creative ways to offer upsell or cross-sell right on your search result pages.<\/li><li><strong>Track Data &amp; Measure Results: <\/strong>once you have set the rules, start to watch them work. If they don\u2019t, try other ones. Always base your decisions on the data that you see on your dashboards, and not gut feelings. Data-based decisions are the ones that will help you scale your business.<\/li><\/ul>\n\n\n\n<p>If you listen to the <a href=\"https:\/\/www.prefixbox.com\/blog\/ecommerce-site-search-best-practices\/\">eCommerce Search Best Practices<\/a> and base your decisions on the data about what your users like and what they don\u2019t, you will increase key metrics like conversion, average order value, retention, and more.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.prefixbox.com\/en-us\/solutions\/merchandising\">Learn more about Search Promotions, On-site Ads, Intent Clarification, Custom Landing Page features if you want to boost your sales with product promotion.<\/a><\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:50px\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"wp-block-getwid-person author-profile-picture\"><div class=\"wp-block-getwid-person__image\"><img loading=\"lazy\" width=\"150\" height=\"150\" src=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2019\/04\/Paige_Tyrrell-150x150.jpg\" class=\"wp-image-1830\" srcset=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2019\/04\/Paige_Tyrrell-150x150.jpg 150w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2019\/04\/Paige_Tyrrell.jpg 200w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><div class=\"wp-block-getwid-person__content-wrapper\"><span class=\"wp-block-getwid-person__title\">Paige Tyrrell<\/span><span class=\"wp-block-getwid-person__subtitle\">Head of Marketing \u2013 Prefixbox<\/span><p class=\"wp-block-getwid-person__content\">Paige is the Head of Marketing at Prefixbox, a leading eCommerce site search solution. She\u2019s an American who\u2019s been living in Budapest since 2017 and loves giving #alwayslearning sessions to help people optimize their online stores.<\/p>\n<div class=\"wp-block-getwid-social-links has-default-spacing\" style=\"font-size:29px\"><ul class=\"wp-block-getwid-social-links__list getwid-justify-content-center\"><li class=\"wp-block-getwid-social-links__item\"><a class=\"wp-block-getwid-social-links__link\" href=\"https:\/\/www.linkedin.com\/in\/paigetyrrell\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"wp-block-getwid-social-links__wrapper\"><i class=\"fab fa-linkedin\"><\/i><\/span><\/a><\/li><\/ul><\/div>\n<\/div><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Think about how often people use the search bar on a site, be it a news site, an online store, a social platform or a [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":5023,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.prefixbox.com\/blog\/wp-json\/wp\/v2\/posts\/2761"}],"collection":[{"href":"https:\/\/www.prefixbox.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prefixbox.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prefixbox.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prefixbox.com\/blog\/wp-json\/wp\/v2\/comments?post=2761"}],"version-history":[{"count":57,"href":"https:\/\/www.prefixbox.com\/blog\/wp-json\/wp\/v2\/posts\/2761\/revisions"}],"predecessor-version":[{"id":6974,"href":"https:\/\/www.prefixbox.com\/blog\/wp-json\/wp\/v2\/posts\/2761\/revisions\/6974"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.prefixbox.com\/blog\/wp-json\/wp\/v2\/media\/5023"}],"wp:attachment":[{"href":"https:\/\/www.prefixbox.com\/blog\/wp-json\/wp\/v2\/media?parent=2761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prefixbox.com\/blog\/wp-json\/wp\/v2\/categories?post=2761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prefixbox.com\/blog\/wp-json\/wp\/v2\/tags?post=2761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}