6 Ways to Improve Product Findability in eCommerce Stores<\/h1>\n\n\n\n<\/div>\n\n\n\n\n\nWouldn\u2019t it be great if your customers always find the product they\u2019re looking for on your website? <\/p>\n\n\n\n
And wouldn\u2019t it be excellent if your online store was so easy-to-navigate that your clients recommended it to everyone they know?<\/p>\n\n\n\n
<\/div>\n\n\n\nTo achieve this, you have to improve the Product Findability and this article will help you do just that.<\/p>\n\n\n\n
<\/div>\n<\/div>\n\n\n\n\n![\"\"](\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/11\/Featured_image-6-ways-to-improve-product-findability-500px.png\")
<\/figure><\/div>\n\n\n\n<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n
To improve Product Findability, you should focus on specific elements of visual sorting. There is a long list, but every aspect is important:<\/p>\n\n\n\n
- Product Discovery Tool<\/li>
- Applicable product filters in the menu<\/li>
- The search function<\/li>
- Friendly URLs<\/li>
- New arrivals, discounts, and featured products<\/li>
- Related products<\/li>
- Alternative Products<\/li>
- Product comparison<\/li><\/ul>\n\n\n\n
Some of these may seem obvious, but many online retailer don\u2019t know how to optimize them in order to improve product discovery experience.<\/p>\n\n\n\n
Now, let\u2019s take a closer look at all these features!<\/p>\n\n\n\n
<\/div>\n\n\n\n1. Product Discovery Tool<\/h2>\n\n\n\n<\/div><\/div><\/div>\n
\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\nOnline shoppers often come with a general idea of what they\u2019re looking for, but not always a specific product in mind. In these cases, a product discovery tool can play a key role by guiding users toward items that align with their preferences, needs, or interests.<\/p>\n\n\n\n
These kinds of tools help make the shopping journey more personalized and intuitive, reducing friction and decision fatigue. Some, like the Crobox product discovery tool<\/a>, respond to real-time user behavior to highlight products that match browsing intent, while others focus more on filtering, categorization, or search enhancements to improve findability. By surfacing relevant options at just the right moment, they not only improve the overall experience but also help customers uncover products they might not have actively searched for, ultimately boosting engagement and conversions.<\/p>\n\n\n\n<\/div>\n\n\n\n2. Applicable Product Filters in the Menu<\/h2>\n\n\n\n<\/div><\/div><\/div>\n
\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\nNot all shoppers know what they want; many just browse an eCommerce website to find if a certain type of product is sold there.<\/p>\n\n\n\n
So, why not help them narrow their search with product filtering according to what they\u2019re searching for?<\/em><\/p>\n\n\n\nA faceted filtering system<\/a> that offers specific options on the Search Engine Results Page<\/a> will help your customers easily find what they want.<\/p>\n\n\n\n<\/div><\/div><\/div>\n\n\n<\/i><\/div><\/div>\n<\/div>\n\n\n\n\nAnother issue is category-specific filters. Most online retailers don\u2019t use them and thus they end up restricting their customers\u2019 choices.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n
Wouldn\u2019t it be great if your customers always find the product they\u2019re looking for on your website? <\/p>\n\n\n\n
And wouldn\u2019t it be excellent if your online store was so easy-to-navigate that your clients recommended it to everyone they know?<\/p>\n\n\n\n
To achieve this, you have to improve the Product Findability and this article will help you do just that.<\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\n<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n
To improve Product Findability, you should focus on specific elements of visual sorting. There is a long list, but every aspect is important:<\/p>\n\n\n\n
- Product Discovery Tool<\/li>
- Applicable product filters in the menu<\/li>
- The search function<\/li>
- Friendly URLs<\/li>
- New arrivals, discounts, and featured products<\/li>
- Related products<\/li>
- Alternative Products<\/li>
- Product comparison<\/li><\/ul>\n\n\n\n
Some of these may seem obvious, but many online retailer don\u2019t know how to optimize them in order to improve product discovery experience.<\/p>\n\n\n\n
Now, let\u2019s take a closer look at all these features!<\/p>\n\n\n\n
<\/div>\n\n\n\n1. Product Discovery Tool<\/h2>\n\n\n\n
<\/div><\/div><\/div>\n
\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\nOnline shoppers often come with a general idea of what they\u2019re looking for, but not always a specific product in mind. In these cases, a product discovery tool can play a key role by guiding users toward items that align with their preferences, needs, or interests.<\/p>\n\n\n\n
These kinds of tools help make the shopping journey more personalized and intuitive, reducing friction and decision fatigue. Some, like the Crobox product discovery tool<\/a>, respond to real-time user behavior to highlight products that match browsing intent, while others focus more on filtering, categorization, or search enhancements to improve findability. By surfacing relevant options at just the right moment, they not only improve the overall experience but also help customers uncover products they might not have actively searched for, ultimately boosting engagement and conversions.<\/p>\n\n\n\n
<\/div>\n\n\n\n2. Applicable Product Filters in the Menu<\/h2>\n\n\n\n
<\/div><\/div><\/div>\n
\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\nNot all shoppers know what they want; many just browse an eCommerce website to find if a certain type of product is sold there.<\/p>\n\n\n\n
So, why not help them narrow their search with product filtering according to what they\u2019re searching for?<\/em><\/p>\n\n\n\n
A faceted filtering system<\/a> that offers specific options on the Search Engine Results Page<\/a> will help your customers easily find what they want.<\/p>\n\n\n\n
<\/div><\/div><\/div>\n\n\n<\/i><\/div><\/div>\n<\/div>\n\n\n\n\nAnother issue is category-specific filters. Most online retailers don\u2019t use them and thus they end up restricting their customers\u2019 choices.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n
![\"Amazon's](\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/11\/product-category-filters.png\")
<\/figure><\/div>\n\n\n\n![\"Etsy](\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/11\/easy-to-spot-site-search-1024x521.png\")
<\/figure><\/div>\n\n\n\n![\"Navigation](\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/11\/domain-1000px-95p.jpg\")
<\/figure>\n\n\n\n![\"New](\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/11\/bestbuy-featured-products-1024x503.png\")
<\/figure><\/div>\n\n\n\n![\"Related](\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/11\/amazon-related-products.gif\")
<\/figure><\/div>\n\n\n\n![\"Detailed](\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/11\/Product-feature-comparison-table.jpg\")
<\/figure><\/div>\n\n\n\n![\"Balazs](\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/09\/Balazs_Vekony-profile_picture-150x150.jpg\")
<\/div>