{"id":6331,"date":"2024-01-15T13:31:31","date_gmt":"2024-01-15T13:31:31","guid":{"rendered":"https:\/\/www.prefixbox.com\/blog\/?p=6331"},"modified":"2026-01-20T14:35:33","modified_gmt":"2026-01-20T14:35:33","slug":"ai-in-e-commerce-9-trends-for-2026","status":"publish","type":"post","link":"https:\/\/www.prefixbox.com\/blog\/ai-in-e-commerce-9-trends-for-2026\/","title":{"rendered":"The Ultimate Guide for AI in E-commerce: 9 Trends for 2026 (+2 future predictions)"},"content":{"rendered":"\n<div class=\"wp-block-getwid-section alignfull post-header has-inner-blocks-gap-small getwid-section-content-custom-width\" style=\"margin-top:;margin-bottom:50px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-left-medium getwid-padding-right-medium\" style=\"padding-top:30px;padding-bottom:20px\"><div class=\"wp-block-getwid-section__inner-wrapper\" style=\"max-width:1140px\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\" style=\"opacity:0.2;mix-blend-mode:normal\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<h1 class=\"has-text-align-center has-text-color\" id=\"gf81f2a1c12e1\" style=\"color:#2d3064\">The Ultimate Guide for AI in E-commerce: 9 Trends for 2026 (+2 future predictions)<\/h1>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:30px\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"wp-block-columns has-2-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-top is-vertically-aligned-center\">\n<p class=\"has-text-color\" style=\"color:#2d3064\">Leveraging the latest technological developments such as <strong>Artificial Intelligence<\/strong> is undoubtedly a way for online retailers to get ahead.<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#2d3064\">With increased efficiency, accuracy, and personalization, AI is transforming the way E-commerce businesses operate.<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#2d3064\">In this article, we guide you through the  use cases everyone is talking about for AI in E-commerce in 2026.<\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:10px\" aria-hidden=\"true\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:500px\">\n<div class=\"wp-block-image\"><figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2024\/01\/blogpost_ai.png\" alt=\"AI in E-commerce highlight illustration \" class=\"wp-image-6371\" width=\"796\" height=\"681\" srcset=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2024\/01\/blogpost_ai.png 859w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2024\/01\/blogpost_ai-300x257.png 300w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2024\/01\/blogpost_ai-768x657.png 768w\" sizes=\"(max-width: 796px) 100vw, 796px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:100px\" aria-hidden=\"true\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:20px\" aria-hidden=\"true\"><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:20px\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"wp-block-getwid-table-of-contents is-style-default table-of-contents-toc\"><ul class=\"wp-block-getwid-table-of-contents__list\"><li><a href=\"#g1c4d82ccd76a\">Emerging Trends for AI in E-commerce in 2026<\/a><ul><li><a href=\"#g5738a025ab07\">1. Conversational Commerce and AI Agents<\/a><\/li><li><a href=\"#g622c7c78f7f3\">2. AI-Powered Customer Support<\/a><\/li><li><a href=\"#gd8fe4b600143\">3. Predictive Analytics<\/a><\/li><li><a href=\"#gaf59265187d2\">4. Personalized Recommendations<\/a><\/li><li><a href=\"#g109c2411c03b\">5. Visual Search and Image Recognition<\/a><\/li><li><a href=\"#g1d7fb7b02afe\">6. Vector Search<\/a><\/li><li><a href=\"#g9a12d8cb12fa\">7. Live Commerce<\/a><\/li><li><a href=\"#gbf6cb29d35aa\">8. Fraud Detection with AI<\/a><\/li><li><a href=\"#g96577c7ebbd0\">9. Automated Content Generation<\/a><\/li><\/ul><\/li><li><a href=\"#gde67b89c327e\">Anticipating Future Developments in E-commerce AI: 2 predictions<\/a><ul><li><a href=\"#gef45c6ec0ad2\">+1 Augmented Reality \/ Virtual Reality<\/a><\/li><li><a href=\"#g93f0ee718382\">+2 Innovative Omnichannel Payments<\/a><\/li><\/ul><\/li><li><a href=\"#g12af44e9dac2\">Wrap Up<\/a><\/li><\/ul><\/div>\n\n\n\n<p>With the E-commerce industry <a href=\"https:\/\/www.shopify.com\/blog\/global-ecommerce-sales\" target=\"_blank\" rel=\"noreferrer noopener\">growing at an extraordinary rate <\/a>globally, businesses are faced with the challenge of getting ahead of their competition and providing the best user experience possible in order to grow their business.<\/p>\n\n\n\n<p>As numbers speak louder than words, the following statistics demonstrate the influence of AI on the E-commerce sphere:&nbsp;<\/p>\n\n\n\n<ul><li>A <a href=\"https:\/\/www.mckinsey.com\/~\/media\/mckinsey\/industries\/advanced%20electronics\/our%20insights\/how%20artificial%20intelligence%20can%20deliver%20real%20value%20to%20companies\/mgi-artificial-intelligence-discussion-paper.ashx\" target=\"_blank\" rel=\"noopener\">report by McKinsey &amp; Co.<\/a> shows that <strong>adopting AI can generate 20% extra revenue<\/strong> for your business<\/li><li>Amazon&#8217;s <strong>AI-powered recommendation engine<\/strong> drives <a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/how-retailers-can-keep-up-with-consumers\" target=\"_blank\" rel=\"noopener\">35% of their annual sales<\/a><br><\/li><\/ul>\n\n\n\n<p>As NexGenAI Solutions phrased in a <a href=\"https:\/\/www.linkedin.com\/pulse\/unveiling-magic-ai-revolutionizing-e-commerce-s5jle\/?trk=article-ssr-frontend-pulse_more-articles_related-content-card\" target=\"_blank\" rel=\"noopener\">recent article:<\/a><\/p>\n\n\n\n<p class=\"paragraph-highlight has-background has-medium-font-size\" style=\"background-color:#eaf2ff\"><em>&#8220;<em>Harnessing the power of Artificial Intelligence (AI) is no longer a luxury \u2013 it\u2019s an imperative&#8221;<\/em><\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Let&#8217;s go over a few of the hot topics in the field, and see how you can leverage these trends to your E-commerce business&#8217;s advantage.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:21px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h2 id=\"g1c4d82ccd76a\"><strong>Emerging Trends for AI in E-commerce in 2026<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator has-text-color has-background blog-content-separator\" style=\"background-color:#3de3cf;color:#3de3cf\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<h3 id=\"g5738a025ab07\"><strong>1. Conversational Commerce and AI Agents<\/strong><\/h3>\n\n\n\n<p><strong>Conversational AI<\/strong> serves as the basis for chat commerce, as we discussed in a<a href=\"https:\/\/www.prefixbox.com\/blog\/what-is-conversational-commerce\/\" target=\"_blank\" rel=\"noreferrer noopener\"> previous article.<\/a><\/p>\n\n\n\n<p>Shortly put, conversational shopping aims to recreate the in-store experience online by enabling shoppers to chat with an AI powered&nbsp;<em>shop assistant<\/em> (<strong>AI agent<\/strong>) to get answers to any questions they have (about the store or products).<\/p>\n\n\n\n<p>Conversational AI tools are capable of <strong>processing unstructured speech<\/strong> or text inputs and can further enhance their abilities through additional training and human feedback.<\/p>\n\n\n\n<p>Using an AI agent can reduce in-house costs, improve the user experience, and open a new online sales channel.<\/p>\n\n\n\n<p class=\"paragraph-highlight has-background\" style=\"background-color:#eaf2ff\"><em>According to Markets&amp;Markets&#8217; <a href=\"https:\/\/www.marketsandmarkets.com\/Market-Reports\/conversational-ai-market-49043506.html\" target=\"_blank\" rel=\"noopener\">recent study<\/a>, the Conversational AI market is expected to increase from USD 10.7 billion in 2023 to <strong>USD 29.8 billion<\/strong> by 2028.<\/em><\/p>\n\n\n\n<p><em>Read more at:&nbsp;<\/em><\/p>\n\n\n\n<ul><li><em><a href=\"https:\/\/www.prefixbox.com\/blog\/conversational-commerce-use-cases\/\" target=\"_blank\" rel=\"noreferrer noopener\">Conversational Commerce Use Cases<\/a><\/em><\/li><li><em><a href=\"https:\/\/www.prefixbox.com\/blog\/conversational-commerce-platforms\/\" target=\"_blank\" rel=\"noreferrer noopener\">Conversational Commerce Platforms<\/a><\/em><\/li><\/ul>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:21px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h3 id=\"g622c7c78f7f3\"><strong>2. AI-Powered Customer Support<\/strong><\/h3>\n\n\n\n<p>In addition to conversational commerce, Artificial Intelligence unlocks the door to <strong>seamless, lightning-fast customer support<\/strong>.<\/p>\n\n\n\n<p><strong>AI agents<\/strong> are changing the rules of customer interactions by bringing efficiency and personalization to the forefront. They ensure 24\/7 availability, break language barriers, reduce the need for human agents and enable higher degree of customer loyalty at the end.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:21px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h3 id=\"gd8fe4b600143\"><strong>3. Predictive Analytics<\/strong><\/h3>\n\n\n\n<p>Predictive analytics algorithms are used to analyze various data derived from transactions and customer behavior.<\/p>\n\n\n\n<p>Through the utilization of big data and statistical analysis, predictive analytics can assist in identifying customer needs, recognizing shopping patterns based on purchase history, and forecasting future customer behavior.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2024\/01\/20944284-1024x683.jpg\" alt=\"Predictive Analytics Illustration for AI in Ecommerce blogpost\" class=\"wp-image-6343\" srcset=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2024\/01\/20944284-1024x683.jpg 1024w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2024\/01\/20944284-300x200.jpg 300w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2024\/01\/20944284-768x512.jpg 768w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2024\/01\/20944284-1536x1024.jpg 1536w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2024\/01\/20944284-2048x1365.jpg 2048w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2024\/01\/20944284-938x625.jpg 938w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2024\/01\/20944284-1130x753.jpg 1130w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>With the use of these analytics, you can efficiently generate personalized messages and offers, along with product recommendations that cater to the customer&#8217;s interests and preferences.<\/p>\n\n\n\n<p>Providing suggestions tailored to the customer&#8217;s needs and preferences is one of the easiest ways to make them feel understood and valued. Customers are more likely to return to a store that prioritizes their satisfaction.<\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:21px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h3 id=\"gaf59265187d2\"><strong>4. Personalized Recommendations<\/strong><\/h3>\n\n\n\n<p>The concept of <a href=\"https:\/\/www.prefixbox.com\/blog\/ecommerce-product-recommendations\/\">personalized product recommendations<\/a> is not exactly new for E-commerce companies. Technological developments (including Artificial Intelligence) however, significantly contribute to making these recommendations more sophisticated and effective.<\/p>\n\n\n\n<p><strong>AI- and ML-based algorithms<\/strong> are the best choice when it comes to analyzing data related to customer interactions, as they can provide deeper insights into their purchasing patterns and behavior overall. Thanks to this, your recommendations can become even more personalized.<\/p>\n\n\n\n<p>All in all, predictive analytics play an important role in customer satisfaction and<strong>&nbsp;retention<\/strong> as well.<\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:21px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h3 id=\"g109c2411c03b\"><strong>5. Visual Search and Image Recognition<\/strong><\/h3>\n\n\n\n<p>Computer vision, which is a subset of AI, gives machines the ability to &#8220;see&#8221; and interpret the world. It serves as a basis for <strong>visual search,<\/strong> where instead of a text-based query, the user searches with an image.&nbsp;<\/p>\n\n\n\n<p>How is it helpful in the E-commerce sphere?<\/p>\n\n\n\n<p>The shopper can just<strong> take a photo of the product<\/strong> they&#8217;d like to buy, and <strong>upload it to the search engine<\/strong>, instead of writing lengthy queries, then browsing and filtering to find the best fit.&nbsp;<\/p>\n\n\n\n<p><strong>Target<\/strong> and <strong>IKEA<\/strong> are great examples of visual search.<\/p>\n\n\n\n<p>To easily get started, you can make use of ready-made visual search engines like Google Lens or Pinterest Lens. The other method of implementing this technology is to choose a site-search solution that supports visual search.<\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:21px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h3 id=\"g1d7fb7b02afe\"><strong>6. Vector Search<\/strong><\/h3>\n\n\n\n<p><strong>Vector search<\/strong> is the latest development in E-commerce search technology. It is based on a mathematical representation of language that transcends traditional search methods that rely on keywords alone.&nbsp;<\/p>\n\n\n\n<p><strong>Vector Search<\/strong> dives deep into the very <strong>nature of products,<\/strong> understanding their features and nuances. This means more relevant search results, better product recommendations, and an altogether more satisfying shopping journey.<\/p>\n\n\n\n<p>Thanks to <strong>Natural Language Processing<\/strong>, vector search enables shoppers to search more generally, while prioritizing relevancy, which means even if they cannot exactly explain what product they need, they can search for the concept and receive matching results<\/p>\n\n\n\n<p>Vector search can be combined with traditional keyword search to improve search result relevancy leading to increased conversion rate and revenue.<\/p>\n\n\n\n<p><em>Read more at:<\/em><\/p>\n\n\n\n<ul><li><em><a href=\"https:\/\/www.prefixbox.com\/blog\/vector-search-the-future-of-e-commerce\/\">Vector Search &#8211; the Future of E-commerce<\/a><\/em><\/li><li><em><a href=\"https:\/\/www.prefixbox.com\/blog\/unveiling-how-vector-search-works\/\">Unveiling How Vector Search Works<\/a><\/em><\/li><\/ul>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:21px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h3 id=\"g9a12d8cb12fa\"><strong>7. Live Commerce<\/strong><\/h3>\n\n\n\n<p><strong>Live commerce<\/strong> (also known as Livestream shopping or live video shopping)&nbsp;is not yet a mainstream concept in the West.<\/p>\n\n\n\n<p>However, recent studies show that in China, <a href=\"https:\/\/www.statista.com\/statistics\/1341653\/live-commerce-adoption-by-country\/\" target=\"_blank\" rel=\"noreferrer noopener\">77%<\/a> of people have already purchased something via livestream shopping. It is an emerging trend in several Asian countries.&nbsp;<\/p>\n\n\n\n<p>Live commerce is when retailers sell products via videos broadcasted in real time. The main idea is that people can see the products from all angles and in the context before making a purchasing decision.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2024\/01\/20944441-1024x683.jpg\" alt=\"Live Commerce Illustration for AI in E-commerce blogpost\" class=\"wp-image-6349\" srcset=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2024\/01\/20944441-1024x683.jpg 1024w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2024\/01\/20944441-300x200.jpg 300w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2024\/01\/20944441-768x512.jpg 768w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2024\/01\/20944441-1536x1024.jpg 1536w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2024\/01\/20944441-2048x1365.jpg 2048w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2024\/01\/20944441-938x625.jpg 938w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2024\/01\/20944441-1130x753.jpg 1130w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>There are different ways to implement this new avenue of sales, but the two most common are <strong>omnichannel live streaming <\/strong>to promote and sell products, and <strong>live Q&amp;A sessions<\/strong> to initiate conversation between the viewers and the representative(s) of a business. Either way, there is always a link or another action item in the videos that enables potential customers to reach the store in an instant.&nbsp;<\/p>\n\n\n\n<p>Social media is the most common platform for live video shopping, but some businesses like streaming on their websites as well.<\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:21px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h3 id=\"gbf6cb29d35aa\"><strong>8. Fraud Detection with AI<\/strong><\/h3>\n\n\n\n<p>AI is emerging as a powerful asset in the fight against<strong> financial fraud <\/strong>as it can process huge amounts of data and recognize patterns in order to find anomalies and unusual activity.<\/p>\n\n\n\n<p>ML- and AI-powered tools can uncover cases of fraudulent transactions involving several accounts, different locations, devices, and channels.<\/p>\n\n\n\n<p><strong>Natural Language Processing (NLP)<\/strong> plays a key role in AI fraud detection efficacy, by making sense of written communication, such as emails or text messages, related to a suspicious transaction.<\/p>\n\n\n\n<p>This technology can be used for multiple other functions, including: identifying fraud both online and offline, filtering out fake reviews on websites, and blocking bot traffic.<\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:21px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h3 id=\"g96577c7ebbd0\"><strong>9. Automated Content Generation<\/strong><\/h3>\n\n\n\n<p>Using AI to generate content can save retail businesses a lot of time and effort.<\/p>\n\n\n\n<p>It can be used to augment the product catalog <a href=\"https:\/\/writetext.ai\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/writetext.ai\/\" rel=\"noreferrer noopener\">by automatically generating high-quality product descriptions<\/a>. It can help with automatic translation as well, to adapt content for different regions and languages, ensuring a consistent brand message and catering to a global audience.<\/p>\n\n\n\n<p><strong>Generative AI<\/strong>, like ChatGPT can also be a helping hand in creating content for bundle offers and cross-sell recommendations, directing customers to relevant items.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:21px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h2 id=\"gde67b89c327e\"><strong>Anticipating Future Developments in E-commerce AI: 2 predictions<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator has-text-color has-background blog-content-separator\" style=\"background-color:#3de3cf;color:#3de3cf\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<h3 id=\"gef45c6ec0ad2\"><strong>+1 Augmented Reality \/ Virtual Reality<\/strong><\/h3>\n\n\n\n<p>As customers look for more interactivity with a product before making a purchase, <strong>AR and Virtual Reality Shopping<\/strong> are most likely to emerge in the upcoming years.&nbsp;<\/p>\n\n\n\n<p>A VR\/AR online shopping experience, for one, lets the customer take a thorough look at the product from all angles, even simulating the feeling of using the item (<strong>visual try-on<\/strong>).&nbsp;<a href=\"https:\/\/www.journeys.com\/collections\/journeys-virtual-try-on-styles\" target=\"_blank\" rel=\"noreferrer noopener\">Journey<\/a>, for example, a quite well-known shoe store in Northern America, allows their customers to try on most of their shoes virtually.<\/p>\n\n\n\n<p>Foreseeably, this elevated level of convenience and comfort is on the list of future demands from shoppers.&nbsp;<\/p>\n\n\n\n<p>Some stores have created entire <strong>virtual stores<\/strong> that mimic their existing physical ones.<\/p>\n\n\n\n<p><a href=\"https:\/\/ralphlaurenvirtualstores.com\/beverly-hills\/#\/view-6\" target=\"_blank\" rel=\"noreferrer noopener\">Ralph Lauren<\/a> allows their customers to take a virtual look into their stores in several locations, while <a href=\"https:\/\/www.charlottetilbury.com\/us\/virtual-store\" target=\"_blank\" rel=\"noreferrer noopener\">Charlotte Tilbury<\/a> has an entire browsable virtual store.&nbsp;<\/p>\n\n\n\n<p>Virtual or Augmented Reality can help shoppers <strong>get educated<\/strong> about products, before making a purchase decision.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2024\/01\/OrgUVC-L_Rest-03_Single-06-1-1024x1024.jpg\" alt=\"AI\/VR Illustration\" class=\"wp-image-6353\" width=\"936\" height=\"936\" srcset=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2024\/01\/OrgUVC-L_Rest-03_Single-06-1-1024x1024.jpg 1024w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2024\/01\/OrgUVC-L_Rest-03_Single-06-1-300x300.jpg 300w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2024\/01\/OrgUVC-L_Rest-03_Single-06-1-150x150.jpg 150w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2024\/01\/OrgUVC-L_Rest-03_Single-06-1-768x768.jpg 768w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2024\/01\/OrgUVC-L_Rest-03_Single-06-1-1536x1536.jpg 1536w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2024\/01\/OrgUVC-L_Rest-03_Single-06-1-2048x2048.jpg 2048w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2024\/01\/OrgUVC-L_Rest-03_Single-06-1-938x938.jpg 938w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2024\/01\/OrgUVC-L_Rest-03_Single-06-1-1130x1130.jpg 1130w\" sizes=\"(max-width: 936px) 100vw, 936px\" \/><\/figure>\n\n\n\n<h3 id=\"g93f0ee718382\"><strong>+2 Innovative Omnichannel Payments<\/strong><\/h3>\n\n\n\n<p>Merging all kinds of payment methods into one <strong>omnichannel<\/strong> <strong>strategy<\/strong>, and blurring the lines between them is another avenue of development in AI. In practice, this means that the customer can handle any transaction related to their shopping journey in whatever form they prefer <em>(browse online, pay in-store with cash, get a coupon via email or text message, return an item through a pickup point, see their refund on their bank account the next day).&nbsp;<\/em><\/p>\n\n\n\n<p>Payment integrations like Amazon&#8217;s <strong>palm scanning,<\/strong> and <strong>biometric technology<\/strong> (payment by physical features, fingerprint), as well as <strong>social media payments<\/strong>, are examples of innovative ways to utilize AI in stores&#8217; omnichannel payment strategy. As Michael Johnson, the CIO of SVP Worldwide phrased in his post,<\/p>\n\n\n\n<p class=\"paragraph-highlight has-background has-medium-font-size\" style=\"background-color:#eaf2ff\"><em>&#8220;The Future of E-commerce is Here and It&#8217;s <a href=\"https:\/\/www.linkedin.com\/pulse\/unlocking-future-commerce-power-ai-digital-michael-johnson\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI-powered<\/a>&#8220;<\/em><\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:22px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h2 id=\"g12af44e9dac2\"><strong>Wrap Up<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator has-text-color has-background blog-content-separator\" style=\"background-color:#3de3cf;color:#3de3cf\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>The latest developments in Artificial Intelligence can equip your business with the necessities to enhance the customer experience in your online store, helping to make you a leading retailer.&nbsp;<\/p>\n\n\n\n<p>To maximize the potential of AI, it&#8217;s crucial to have a solid understanding of the technology by staying informed to be up-to-date on the latest developments, then take the initiative and invest in AI tools to realize their benefits as soon as possible.&nbsp;<\/p>\n\n\n\n<p>Make sure your efforts align with your objectives and leverage Artificial Intelligence in the most fitting manner for your E-commerce business.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-getwid-person author-profile-picture\"><div class=\"wp-block-getwid-person__image\"><img loading=\"lazy\" width=\"150\" height=\"150\" src=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2024\/01\/Karol_1-150x150.jpg\" class=\"wp-image-6425\" srcset=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2024\/01\/Karol_1-150x150.jpg 150w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2024\/01\/Karol_1-298x300.jpg 298w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2024\/01\/Karol_1-768x774.jpg 768w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2024\/01\/Karol_1-938x945.jpg 938w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2024\/01\/Karol_1.jpg 953w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><div class=\"wp-block-getwid-person__content-wrapper\"><span class=\"wp-block-getwid-person__title\">Karolina Gecse<\/span><span class=\"wp-block-getwid-person__subtitle\">Marketing Assistant \u2013 Prefixbox<\/span><p class=\"wp-block-getwid-person__content\">Karolina is working with Prefixbox&#8217;s Marketing team on projects related to content, online presence and PR. She lives in Budapest, has a Bachelor&#8217;s in English, and is currently a Business student. <\/p>\n<div class=\"wp-block-getwid-social-links has-default-spacing\" style=\"font-size:29px\"><ul class=\"wp-block-getwid-social-links__list getwid-justify-content-center\"><li class=\"wp-block-getwid-social-links__item\"><a class=\"wp-block-getwid-social-links__link\" href=\"https:\/\/www.linkedin.com\/in\/angela-karolina-gecse\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"wp-block-getwid-social-links__wrapper\"><i class=\"fab fa-linkedin\"><\/i><\/span><\/a><\/li><\/ul><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:22px\" aria-hidden=\"true\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>AI isn&#8217;t just a buzzword anymore \u2013 it&#8217;s the driving force behind unprecedented efficiency, accuracy, and tailor-made experiences in E-commerce! We unravel the transformative power of AI in E-commerce in this article.<\/p>\n","protected":false},"author":15,"featured_media":6373,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[],"_links":{"self":[{"href":"https:\/\/www.prefixbox.com\/blog\/wp-json\/wp\/v2\/posts\/6331"}],"collection":[{"href":"https:\/\/www.prefixbox.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prefixbox.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prefixbox.com\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prefixbox.com\/blog\/wp-json\/wp\/v2\/comments?post=6331"}],"version-history":[{"count":51,"href":"https:\/\/www.prefixbox.com\/blog\/wp-json\/wp\/v2\/posts\/6331\/revisions"}],"predecessor-version":[{"id":7660,"href":"https:\/\/www.prefixbox.com\/blog\/wp-json\/wp\/v2\/posts\/6331\/revisions\/7660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.prefixbox.com\/blog\/wp-json\/wp\/v2\/media\/6373"}],"wp:attachment":[{"href":"https:\/\/www.prefixbox.com\/blog\/wp-json\/wp\/v2\/media?parent=6331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prefixbox.com\/blog\/wp-json\/wp\/v2\/categories?post=6331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prefixbox.com\/blog\/wp-json\/wp\/v2\/tags?post=6331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}