

{"id":7537,"date":"2025-10-02T11:16:04","date_gmt":"2025-10-02T11:16:04","guid":{"rendered":"https:\/\/www.prefixbox.com\/blog\/?p=7537"},"modified":"2025-12-09T14:11:37","modified_gmt":"2025-12-09T14:11:37","slug":"black-friday-2025-paid-media-cro-ai","status":"publish","type":"post","link":"https:\/\/www.prefixbox.com\/blog\/black-friday-2025-paid-media-cro-ai\/","title":{"rendered":"[Webinar] Black Friday 2025: Paid Media, CRO &#038; AI Trends Every Marketer Needs to Know"},"content":{"rendered":"\n<div class=\"wp-block-getwid-section alignfull post-header has-inner-blocks-gap-small getwid-section-content-custom-width\" style=\"margin-top:;margin-bottom:60px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-left-medium getwid-padding-right-medium\" style=\"padding-top:30px;padding-bottom:41px\"><div class=\"wp-block-getwid-section__inner-wrapper\" style=\"max-width:1140px\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\" style=\"opacity:0.2;mix-blend-mode:normal\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<h1 class=\"has-text-align-center has-text-color\" id=\"gf81f2a1c12e1\" style=\"color:#2d3064\">[Webinar] Black Friday 2025: Paid Media, CRO &amp; AI Trends Every Marketer Needs to Know<\/h1>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:30px\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"wp-block-columns has-2-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-top is-vertically-aligned-center\">\n<p>The holiday season is the most critical period for retailers, with Black Friday and Cyber Monday (BFCM) standing as the biggest online shopping days of the year. In 2024 alone, Cyber Monday hit $13.3B in sales while Black Friday reached $10.8B, cementing their place as the #1 and #2 shopping days in the U.S.<\/p>\n\n\n\n<p>To help marketers maximize this golden window, James Jago (Head of Paid Media at <a href=\"https:\/\/www.rainycityagency.com\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/www.rainycityagency.com\/\" rel=\"noreferrer noopener\">Rainy City Shopify Plus Partner Agenc<\/a>y) and Soma Toth (Digital Marketing Manager at <a href=\"https:\/\/www.prefixbox.com\/en-us\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/www.prefixbox.com\/en-us\/\" rel=\"noreferrer noopener\">Prefixbox AI<\/a>) shared their insights on paid media strategies, conversion rate optimization (CRO), and emerging AI trends. Here are the key takeaways.<\/p>\n\n\n\n<p><a id=\"_msocom_1\"><\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:500px\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"733\" src=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2025\/10\/BFCM2025-illu-1024x733.png\" alt=\"Black Friday 2025 illustration with a men sitting in front of a laptop browsing for deals\" class=\"wp-image-7542\" srcset=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2025\/10\/BFCM2025-illu-1024x733.png 1024w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2025\/10\/BFCM2025-illu-300x215.png 300w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2025\/10\/BFCM2025-illu-768x550.png 768w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2025\/10\/BFCM2025-illu-938x671.png 938w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2025\/10\/BFCM2025-illu-1130x809.png 1130w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2025\/10\/BFCM2025-illu.png 1178w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-getwid-table-of-contents is-style-none align table-of-contents-toc\"><ul class=\"wp-block-getwid-table-of-contents__list\"><li><a href=\"#ga88952e74839\">Paid Media: Winning the Attention Battle in Q4<\/a><\/li><li><a href=\"#g7784b9dade64\">CRO: Turning Clicks Into Conversions for Black Friday 2025<\/a><\/li><li><a href=\"#g9c5e5aa9205c\">Trends to Watch in 2025: From Q5 to Generative SEO<\/a><\/li><li><a href=\"#g75a869c1aef7\">Summary<\/a><\/li><\/ul><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"ga88952e74839\"><strong>Paid Media: Winning the Attention Battle in Q4<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator has-text-color has-background blog-content-separator\" style=\"background-color:#3de3cf;color:#3de3cf\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>James emphasized that Q4 is not the time for conservatism. While CPMs rise, the opportunity to offset slower months makes aggressive, well-planned campaigns worth the investment. His four-stage roadmap for BFCM success includes:<\/p>\n\n\n\n<ul><li><strong>Data-Driven Planning<\/strong><br>Review 3\u20134 years of historical performance data.<br>Focus on engagement spikes, best-performing offers, and profit margins (not just sales volume).<br><\/li><li><strong>Craft Irresistible Offers<\/strong><br>Move beyond flat discounts.<br>Use tactics like gift-with-purchase, bundles, or \u201cbuy more, save more\u201d to increase average order value (AOV) without eroding margins.<br><\/li><li><strong>Creative Production<\/strong><br>Lean on proven, evergreen ads.<br>Add seasonal overlays or text updates instead of testing unproven creative angles.<br><\/li><li><strong>BFCM Calendar Strategy<\/strong><br>Start warming up audiences in September\/October with teaser offers, video views, and email signups.<br>Differentiate offers throughout November, ramping up toward Black Friday.<br>Extend the momentum with \u201ccool down\u201d sales or founders\u2019 specials after Cyber Weekend.<br><\/li><\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"paragraph-highlight has-background\" style=\"background-color:#eaf2ff\"><strong>Pro tip<\/strong>: Ensure inventory alerts and automations are in place to pause ads when products sell out. Nothing is worse than driving clicks to unavailable items.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"g7784b9dade64\"><strong>CRO: Turning Clicks Into Conversions for Black Friday 2025<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator has-text-color has-background blog-content-separator\" style=\"background-color:#3de3cf;color:#3de3cf\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>With traffic secured, Soma highlighted seven + one CRO priorities to maximize revenue:<\/p>\n\n\n\n<ol><li><strong>Streamline Checkout<\/strong> \u2013 Allow guest checkout, minimize fields, and offer fast payment options like Apple Pay\/Google Pay.<\/li><li><strong>Mobile First<\/strong> \u2013 With 70%+ of BFCM traffic on mobile, optimize load speed, navigation, and tappable CTAs.<\/li><li><strong>Site Speed &amp; Reliability<\/strong> \u2013 Even a 1-second delay can cut conversions by 7\u201310%. Stress test your infrastructure.<\/li><li><strong><a href=\"https:\/\/www.prefixbox.com\/en-us\/solutions\/search-suite\/personalized-search\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/www.prefixbox.com\/en-us\/solutions\/search-suite\/personalized-search\" rel=\"noreferrer noopener\">Personalization<\/a><\/strong> \u2013 Use <a href=\"https:\/\/www.prefixbox.com\/en-us\/solutions\/search-suite\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/www.prefixbox.com\/en-us\/solutions\/search-suite\" rel=\"noreferrer noopener\">AI-powered search<\/a>, filters, and recommendations to make discovery seamless.<\/li><li><strong>Trust Signals<\/strong> \u2013 Highlight reviews, return policies, guarantees, and social proof to reduce hesitation.<\/li><li><strong>Urgency &amp; Scarcity<\/strong> \u2013 Show stock levels, countdown timers, and last-chance offers (but don\u2019t overuse pop-ups).<\/li><li><strong>Post-Purchase Upselling<\/strong> \u2013 Cross-sell and upsell at checkout, thank-you pages, and via confirmation emails.<\/li><li><strong>(+1) AI Agents<\/strong> \u2013 Chat-based shopping assistants can guide customers from discovery to checkout, offering a fully <a href=\"https:\/\/www.prefixbox.com\/blog\/ai-agent-use-cases\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/www.prefixbox.com\/blog\/ai-agent-use-cases\/\" rel=\"noreferrer noopener\">conversational commerce<\/a> experience.<\/li><\/ol>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"g9c5e5aa9205c\"><strong>Trends to Watch in 2025: From Q5 to Generative SEO<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator has-text-color has-background blog-content-separator\" style=\"background-color:#3de3cf;color:#3de3cf\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>Both speakers emphasized that the shopping season doesn\u2019t end with Christmas.<\/p>\n\n\n\n<ul><li><strong>The Rise of Q5<\/strong><br>Coined by Meta, Q5 refers to the post-holiday window in January. While CPMs drop, purchase intent remains high, especially for health, fitness, and beauty brands. Extending BFCM campaigns into Q5 can deliver outsized ROI.<\/li><\/ul>\n\n\n\n<ul><li><strong>AI Reshaping Search &amp; Discovery<\/strong><br>Google\u2019s new AI Mode in Chrome and AI Overviews in Search are redefining SEO. Instead of traditional keyword queries, shoppers ask conversational, long-tail questions (e.g., <em>\u201caffordable waterproof boots under \u20ac100, size 9\u201d<\/em>). This shift has birthed GEO \u2013 Generative Engine Optimization. To win in this AI-first search era:<\/li><li>Maintain clean product feeds and structured data.<\/li><li>Develop comprehensive content that answers related sub-questions.<\/li><li>Double down on trust signals (reviews, authority, transparency).<\/li><\/ul>\n\n\n\n<p>Sites that adapt stand a chance of being featured directly in AI-generated results\u2014prime visibility real estate.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"g75a869c1aef7\"><strong>Summary<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator has-text-color has-background blog-content-separator\" style=\"background-color:#3de3cf;color:#3de3cf\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>Black Friday 2025 success requires a blend of data-driven ad strategy, flawless user experience, and early adoption of AI tools. Brands that:<\/p>\n\n\n\n<ul><li>Warm up audiences well before November,<\/li><li>Optimize every step of the conversion funnel, and<\/li><li>Embrace Q5 and AI-driven discovery,<\/li><\/ul>\n\n\n\n<p>\u2026will be the ones driving record-breaking results.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>For more details, watch the full recording of the webinar:<br><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Webinar - BFCM 2025 - Paid Media, CRO and AI Tips - Prefixbox X Rainy City\" width=\"1130\" height=\"636\" src=\"https:\/\/www.youtube.com\/embed\/G5ZD5uvDVTQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption>Webinar: Black Friday 2025 &#8211; Paid media, CRO and AI tips &#8211; Prefixbox X Rainy City<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Discover expert Black Friday 2025 strategies from Prefixbox and Rainy City Agency. Learn proven paid media, CRO, and AI trends to boost conversions and maximize holiday sales<\/p>\n","protected":false},"author":11,"featured_media":7546,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[],"_links":{"self":[{"href":"https:\/\/www.prefixbox.com\/blog\/wp-json\/wp\/v2\/posts\/7537"}],"collection":[{"href":"https:\/\/www.prefixbox.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prefixbox.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prefixbox.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prefixbox.com\/blog\/wp-json\/wp\/v2\/comments?post=7537"}],"version-history":[{"count":32,"href":"https:\/\/www.prefixbox.com\/blog\/wp-json\/wp\/v2\/posts\/7537\/revisions"}],"predecessor-version":[{"id":7607,"href":"https:\/\/www.prefixbox.com\/blog\/wp-json\/wp\/v2\/posts\/7537\/revisions\/7607"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.prefixbox.com\/blog\/wp-json\/wp\/v2\/media\/7546"}],"wp:attachment":[{"href":"https:\/\/www.prefixbox.com\/blog\/wp-json\/wp\/v2\/media?parent=7537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prefixbox.com\/blog\/wp-json\/wp\/v2\/categories?post=7537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prefixbox.com\/blog\/wp-json\/wp\/v2\/tags?post=7537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}