{"id":7571,"date":"2025-12-16T13:53:47","date_gmt":"2025-12-16T13:53:47","guid":{"rendered":"https:\/\/www.prefixbox.com\/blog\/?p=7571"},"modified":"2025-12-16T13:53:49","modified_gmt":"2025-12-16T13:53:49","slug":"webinar-from-search-to-chat-unlocking-product-discovery-in-the-age-of-ai-conversational-commerce","status":"publish","type":"post","link":"https:\/\/www.prefixbox.com\/blog\/webinar-from-search-to-chat-unlocking-product-discovery-in-the-age-of-ai-conversational-commerce\/","title":{"rendered":"[Webinar] From Search to Chat: Unlocking Product Discovery in the Age of AI & Conversational Commerce"},"content":{"rendered":"\n
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[Webinar] From Search to Chat: Unlocking Product Discovery in the Age of AI & Conversational Commerce <\/h1>\n\n\n\n
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Commerce is shifting from single-site browsing to commerce anywhere: buying at the moment of inspiration via TV, voice assistants, influencers, or image snapping. At the same time, generative AI has brought search back to the center: shoppers now ask conversational questions across engines and assistants (e.g., ChatGPT), expecting context-aware results.<\/p>\n\n\n\n

This creates two mandates for retailers:<\/p>\n\n\n\n

  1. Modernize on-site search<\/strong> to understand intent, not just keywords.<\/li>
  2. Make products discoverable off-site<\/strong> where shoppers initiate AI-driven research.<\/li><\/ol>\n\n\n\n

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