

{"id":7669,"date":"2026-01-22T14:34:01","date_gmt":"2026-01-22T14:34:01","guid":{"rendered":"https:\/\/www.prefixbox.com\/blog\/?p=7669"},"modified":"2026-01-26T09:57:37","modified_gmt":"2026-01-26T09:57:37","slug":"shopify-agentic-storefront-and-acp","status":"publish","type":"post","link":"https:\/\/www.prefixbox.com\/blog\/shopify-agentic-storefront-and-acp\/","title":{"rendered":"Everything about Shopify Agentic Storefront: How Can ChatGPT Sell Your Products?"},"content":{"rendered":"\n<div class=\"wp-block-getwid-section alignfull post-header has-inner-blocks-gap-small getwid-section-content-custom-width\" style=\"margin-top:;margin-bottom:60px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-left-medium getwid-padding-right-medium\" style=\"padding-top:30px;padding-bottom:41px\"><div class=\"wp-block-getwid-section__inner-wrapper\" style=\"max-width:1140px\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\" style=\"opacity:0.2;mix-blend-mode:normal\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<h1 class=\"has-text-align-center has-text-color\" id=\"gf81f2a1c12e1\" style=\"color:#2d3064\">Everything about Shopify Agentic Storefront: How Can ChatGPT Sell Your Products? <\/h1>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:30px\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"wp-block-columns has-2-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-top is-vertically-aligned-center\">\n<p>Shopify Agentic Storefront allow merchants to sell products directly through AI platforms like ChatGPT, Gemini, Copilot, and Perplexity. This way, shoppers can discover, compare, and purchase products inside AI conversations, without visiting a traditional storefront.<\/p>\n\n\n\n<p>Agentic Storefronts represent Shopify\u2019s entry into what it calls <a href=\"https:\/\/www.shopify.com\/news\/ai-commerce-at-scale\" data-type=\"URL\" data-id=\"https:\/\/www.shopify.com\/news\/ai-commerce-at-scale\" target=\"_blank\" rel=\"noreferrer noopener\">AI commerce at scale<\/a>. Instead of forcing shoppers to navigate websites, filters, and category pages, Shopify enables AI agents to act as storefronts themselves. These agents can browse catalogs, answer questions, recommend products, and complete checkout using Shopify\u2019s existing infrastructure.<\/p>\n\n\n\n<p>The shift reflects a broader trend: <a href=\"https:\/\/www.prefixbox.com\/blog\/what-is-conversational-commerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">conversational AI<\/a> is quickly becoming a primary interface for discovery, not just a support tool.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><a id=\"_msocom_1\"><\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:500px\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"666\" height=\"499\" src=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2026\/01\/ranking.png\" alt=\"Shopify Agentic Storefront illustration - a women is scrolling through products in a chat window on her phone\" class=\"wp-image-7683\" srcset=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2026\/01\/ranking.png 666w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2026\/01\/ranking-300x225.png 300w\" sizes=\"(max-width: 666px) 100vw, 666px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-getwid-table-of-contents is-style-none align table-of-contents-toc\"><ul class=\"wp-block-getwid-table-of-contents__list\"><li><a href=\"#g7784b9dade64\">How Do Shopify Agentic Storefronts Work?<\/a><\/li><li><a href=\"#g7784b9dade64\">What Is Agentic Commerce?<\/a><\/li><li><a href=\"#g7784b9dade64\">What Is the Agentic Commerce Protocol (ACP)?<\/a><\/li><li><a href=\"#g7784b9dade64\">What Is MCP (Model Context Protocol), and How Is It Different?<\/a><\/li><li><a href=\"#g7784b9dade64\">How Will Agentic Storefronts Change Ecommerce Overall?<\/a><\/li><li><a href=\"#g41124b53182e\">Where Do Third-Party AI Agents Fit In?<\/a><\/li><li><a href=\"#g6571a708ca6e\">Final Takeaway<\/a><\/li><\/ul><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"g7784b9dade64\"><strong><strong>How Do Shopify Agentic Storefronts Work?<\/strong><\/strong><\/h2>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator has-text-color has-background blog-content-separator\" style=\"background-color:#3de3cf;color:#3de3cf\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"paragraph-highlight has-background\" style=\"background-color:#eaf2ff\"><a href=\"https:\/\/help.shopify.com\/en\/manual\/online-sales-channels\/agentic-storefronts\" data-type=\"URL\" data-id=\"https:\/\/help.shopify.com\/en\/manual\/online-sales-channels\/agentic-storefronts\" target=\"_blank\" rel=\"noreferrer noopener\">Agentic Storefronts work<\/a> by exposing a merchant\u2019s product catalog to participating AI platforms through Shopify. Once enabled in the Shopify admin, product data such as titles, pricing, variants, and availability can be accessed by AI agents that are integrated with Shopify.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>When a shopper asks an AI assistant a shopping-related question, such as \u201cWhat\u2019s a good espresso machine under $500?\u201d, the AI can pull relevant Shopify products, present options, answer follow-up questions, and complete the purchase through Shopify checkout. Orders, payments, taxes, and fulfillment all remain within the Shopify ecosystem.<\/p>\n\n\n\n<p>This allows AI platforms to become fully functional sales channels, while Shopify remains the commerce backbone.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 id=\"g7784b9dade64\"><strong><strong>Why Did Shopify Build Agentic Storefront?<\/strong><\/strong><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\"><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>Shopify built Agentic Storefronts because consumer behavior is shifting rapidly toward <a href=\"https:\/\/www.prefixbox.com\/blog\/e-commerce-product-discovery-for-gpt\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/www.prefixbox.com\/blog\/e-commerce-product-discovery-for-gpt\/\" rel=\"noreferrer noopener\">AI-driven discovery<\/a>. More shoppers are starting their journeys by asking questions, not typing keywords into search engines or navigating menus.<\/p>\n\n\n\n<p>Shopify Agentic Storefront ensures Shopify merchants remain discoverable wherever AI-based shopping happens.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"874\" src=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-22-152939-1024x874.png\" alt=\"Shopify Agentic Commerce example - searching for skateboards in chatGPT and showing concrete Shopify products\" class=\"wp-image-7685\" srcset=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-22-152939-1024x874.png 1024w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-22-152939-300x256.png 300w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-22-152939-768x656.png 768w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-22-152939-938x801.png 938w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-22-152939-1130x965.png 1130w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-22-152939.png 1264w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 id=\"g7784b9dade64\"><strong><strong>What Is Agentic Commerce?<\/strong><\/strong><\/h2>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator has-text-color has-background blog-content-separator\" style=\"background-color:#3de3cf;color:#3de3cf\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>Agentic commerce is a model where AI agents act on behalf of shoppers to research products, compare options, and complete purchases autonomously or semi-autonomously.<\/p>\n\n\n\n<p>Instead of presenting a list of links, agentic systems actively reason about user intent and take action. Shopify Agentic Storefront is one of the first large-scale implementations of this concept in ecommerce.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 id=\"g7784b9dade64\"><strong><strong>How Is This Different From a Traditional Online Store?<\/strong><\/strong><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Traditional ecommerce assumes shoppers will come to a merchant\u2019s website, browse categories, apply filters, and search manually. Agentic commerce flips this model.<\/p>\n\n\n\n<p>With Agentic Storefronts, the customer journey often starts and ends in a conversation. The AI agent handles discovery, narrowing options, answering questions, and executing checkout. The store no longer has to be the starting point, it becomes the fulfillment engine behind the scenes.<\/p>\n\n\n\n<p>This doesn\u2019t eliminate websites, but it significantly changes their role in the overall journey.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"g7784b9dade64\"><strong><strong>What Is the Agentic Commerce Protocol (ACP)?<\/strong><\/strong><\/h2>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator has-text-color has-background blog-content-separator\" style=\"background-color:#3de3cf;color:#3de3cf\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>The Agentic Commerce Protocol (ACP) is a standardized way for AI platforms to interact with commerce systems like Shopify. It allows AI assistants to browse products, check availability, build carts, and initiate checkout, without custom integrations for each merchant.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"paragraph-highlight has-background\" style=\"background-color:#eaf2ff\">In simple terms, <strong>ACP turns AI platforms into marketplaces<\/strong>, enabling them to transact directly with stores. This is what allows ChatGPT or Gemini to sell real products rather than just recommend them.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"g7784b9dade64\"><strong><strong>What Is MCP (Model Context Protocol), and How Is It Different?<\/strong><\/strong><\/h2>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator has-text-color has-background blog-content-separator\" style=\"background-color:#3de3cf;color:#3de3cf\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p><strong>Answer:<\/strong><br>MCP, or Model Context Protocol, is a framework that helps AI models access structured data and tools safely and consistently. It\u2019s commonly used to build <a href=\"https:\/\/www.prefixbox.com\/blog\/ai-agent-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">custom AI agents<\/a> that can reason over APIs, product data, and internal systems.<\/p>\n\n\n\n<p>The key difference is scope and intent:<\/p>\n\n\n\n<ul><li><strong>ACP<\/strong> is about enabling external AI platforms to sell products as a new channel.<\/li><li><strong>MCP<\/strong> is about building controlled, customized AI experiences tied closely to a merchant\u2019s own systems.<\/li><\/ul>\n\n\n\n<p>They are complementary technologies: ACP expands reach, MCP enables depth and customization.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"g7784b9dade64\"><strong><strong>How Will Agentic Storefronts Change Ecommerce Overall?<\/strong><\/strong><\/h2>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator has-text-color has-background blog-content-separator\" style=\"background-color:#3de3cf;color:#3de3cf\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>Agentic Storefronts signal a major <a href=\"https:\/\/www.prefixbox.com\/blog\/ai-in-e-commerce-9-trends-for-2026\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/www.prefixbox.com\/blog\/ai-in-e-commerce-9-trends-for-2026\/\" rel=\"noreferrer noopener\">shift in ecommerce<\/a>: from website-centric shopping to conversation-centric shopping.<\/p>\n\n\n\n<p>AI agents reduce friction by handling comparison, research, and decision-making in a single interface. For shoppers, this means faster, more confident purchases. For merchants, it means discovery happens earlier, in more places, and often outside the traditional storefront.<\/p>\n\n\n\n<p>Over time, AI agents will become another permanent sales channel, alongside websites, apps, marketplaces, and physical stores.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 id=\"g5607f543382d\"><strong>Does This Mean Merchant Websites Are Less Important?<\/strong><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>No,but their role evolves.<\/p>\n\n\n\n<p>Websites remain essential for brand identity, trust, rich browsing, and post-purchase engagement. However, <a href=\"https:\/\/www.prefixbox.com\/blog\/ai-agent-use-cases\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/www.prefixbox.com\/blog\/ai-agent-use-cases\/\" rel=\"noreferrer noopener\">AI agents<\/a> increasingly handle early-stage discovery and decision-making. This makes on-site experiences even more important once shoppers arrive. They expect clarity, speed, and intelligent guidance.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"g41124b53182e\"><strong>Where Do Third-Party AI Agents Fit In?<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator has-text-color has-background blog-content-separator\" style=\"background-color:#3de3cf;color:#3de3cf\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>Shopify Agentic Storefront brings products into external AI platforms. Third-party AI agents like <a href=\"https:\/\/www.prefixbox.com\/en-us\/solutions\/ai-agent\" data-type=\"URL\" data-id=\"https:\/\/www.prefixbox.com\/en-us\/solutions\/ai-agent\" target=\"_blank\" rel=\"noreferrer noopener\">Prefixbox AI Agent<\/a> focus on what happens <em>inside the store<\/em>.<\/p>\n\n\n\n<p>Prefixbox AI Agent acts as an in-store conversational sales assistant. It helps shoppers ask natural language questions, find relevant products, compare options, understand compatibility and specifications, and move confidently toward checkout, without leaving the merchant\u2019s site.<\/p>\n\n\n\n<p>In this sense, Prefixbox AI Agent becomes <strong>another sales channel inside the store<\/strong>, complementing Shopify\u2019s external agentic channels rather than competing with them.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 id=\"g2eec73bc92be\"><strong>Why Do Merchants Need Both External and In-Store AI Agents?<\/strong><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Because modern commerce happens across multiple touchpoints.<\/p>\n\n\n\n<p>Agentic Storefronts capture demand in AI platforms where customers start their journey. In-store AI agents convert that demand once shoppers arrive on the site. Together, they create a continuous, AI-powered shopping experience, from discovery to conversion.<\/p>\n\n\n\n<p>This dual approach ensures merchants don\u2019t just reach customers, but also guide them effectively to purchase.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"g6571a708ca6e\"><strong>Final Takeaway<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator has-text-color has-background blog-content-separator\" style=\"background-color:#3de3cf;color:#3de3cf\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>Shopify Agentic Storefront marks a fundamental shift: conversations are becoming storefronts. Merchants who combine external AI sales channels with in-store conversational agents will be best positioned to win in this new era, capturing discovery wherever it happens and converting intent wherever shoppers land.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-getwid-person author-profile-picture\"><div class=\"wp-block-getwid-person__image\"><img loading=\"lazy\" width=\"150\" height=\"150\" src=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2024\/01\/sq_soma_2-150x150.jpg\" alt=\"Author thumbnail image of Soma\" class=\"wp-image-6409\" srcset=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2024\/01\/sq_soma_2-150x150.jpg 150w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2024\/01\/sq_soma_2-300x300.jpg 300w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2024\/01\/sq_soma_2-768x768.jpg 768w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2024\/01\/sq_soma_2.jpg 833w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><div class=\"wp-block-getwid-person__content-wrapper\"><span class=\"wp-block-getwid-person__title\">Soma T\u00f3th<\/span><span class=\"wp-block-getwid-person__subtitle\">Digital Marketing and Growth Manager \u2013 Prefixbox<\/span><p class=\"wp-block-getwid-person__content\">Soma is managing wide aspects of Prefixbox\u2019s online presence \u2013 let it be social media, content or paid ads. He\u2019s a passionate online marketer based in Budapest, Hungary, with a keen interest in cutting-edge technologies and innovative solutions.<\/p>\n<div class=\"wp-block-getwid-social-links has-default-spacing\" style=\"font-size:29px\"><ul class=\"wp-block-getwid-social-links__list getwid-justify-content-center\"><li class=\"wp-block-getwid-social-links__item\"><a class=\"wp-block-getwid-social-links__link\" href=\"https:\/\/www.linkedin.com\/in\/tothsomadavid\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"wp-block-getwid-social-links__wrapper\"><i class=\"fab fa-linkedin\"><\/i><\/span><\/a><\/li><\/ul><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Shopify Agentic Storefront and Agentic Commerce Protocol (ACP) let AI assistants like ChatGPT sell products inside conversations, reshaping Ecommerce discovery and checkout.<\/p>\n","protected":false},"author":11,"featured_media":7687,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[],"_links":{"self":[{"href":"https:\/\/www.prefixbox.com\/blog\/wp-json\/wp\/v2\/posts\/7669"}],"collection":[{"href":"https:\/\/www.prefixbox.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prefixbox.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prefixbox.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prefixbox.com\/blog\/wp-json\/wp\/v2\/comments?post=7669"}],"version-history":[{"count":16,"href":"https:\/\/www.prefixbox.com\/blog\/wp-json\/wp\/v2\/posts\/7669\/revisions"}],"predecessor-version":[{"id":7695,"href":"https:\/\/www.prefixbox.com\/blog\/wp-json\/wp\/v2\/posts\/7669\/revisions\/7695"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.prefixbox.com\/blog\/wp-json\/wp\/v2\/media\/7687"}],"wp:attachment":[{"href":"https:\/\/www.prefixbox.com\/blog\/wp-json\/wp\/v2\/media?parent=7669"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prefixbox.com\/blog\/wp-json\/wp\/v2\/categories?post=7669"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prefixbox.com\/blog\/wp-json\/wp\/v2\/tags?post=7669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}