

{"id":885,"date":"2019-04-01T14:51:44","date_gmt":"2019-04-01T14:51:44","guid":{"rendered":"https:\/\/getwid.getmotopress.com\/?p=15"},"modified":"2026-04-28T13:54:31","modified_gmt":"2026-04-28T13:54:31","slug":"top-25-ecommerce-site-search-best-practices","status":"publish","type":"post","link":"https:\/\/www.prefixbox.com\/blog\/top-25-ecommerce-site-search-best-practices\/","title":{"rendered":"Top 25 Best Practices For Ecommerce Site Search"},"content":{"rendered":"\n<div class=\"wp-block-getwid-section alignfull post-header has-inner-blocks-gap-small getwid-section-content-custom-width\" style=\"margin-top:;margin-bottom:50px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-left-medium getwid-padding-right-medium\" style=\"padding-top:30px;padding-bottom:20px\"><div class=\"wp-block-getwid-section__inner-wrapper\" style=\"max-width:1140px\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\" style=\"opacity:0.25;mix-blend-mode:normal\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<h1 class=\"has-text-align-center\">Top 25 Best Practices For<br>Ecommerce Site Search<\/h1>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:30px\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"wp-block-columns has-2-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-top is-vertically-aligned-center\" style=\"flex-basis:42%\">\n<p class=\"intro-paragraph\">We all struggle to keep up with the latest CRO trends and practices.&nbsp;It takes EFFORT and TIME to optimize eCommerce site search. After all,&nbsp;<strong><a rel=\"noreferrer noopener\" class=\"rank-math-link\" href=\"https:\/\/www.bigcommerce.com\/blog\/ecommerce-site-search\/\" target=\"_blank\">72% of eCommerce sites fail<\/a><\/strong>&nbsp;to deliver on site search expectations.<\/p>\n\n\n\n<p class=\"intro-paragraph\">But what if you had all the tools to be in that 28% who meet or even exceed these expectations?<\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:10px\" aria-hidden=\"true\"><\/div>\n\n\n\n<p class=\"intro-paragraph\">Well, I worked hard to save you time and money and listed the hottest 25 best practices for optimizing site search design and results pages. So let\u2019s dive in.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<div class=\"wp-block-image\"><figure class=\"alignright size-full\"><img loading=\"lazy\" width=\"500\" height=\"378\" src=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2023\/04\/Featured_image-Site_Search_Best_Practices-500px-LE-min.png\" alt=\"\" class=\"wp-image-5621\" srcset=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2023\/04\/Featured_image-Site_Search_Best_Practices-500px-LE-min.png 500w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2023\/04\/Featured_image-Site_Search_Best_Practices-500px-LE-min-300x227.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-getwid-advanced-heading has-custom-font-size\" style=\"font-size:2.2em\"><span class=\"wp-block-getwid-advanced-heading__content\" style=\"text-align:center;text-transform:capitalize\">Contents<\/span><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide\">\n<div class=\"wp-block-column\">\n<div class=\"wp-container-1 wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-image chapter-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"#chapter-1\"><img loading=\"lazy\" src=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/06\/chapter-1.png\" alt=\"\" class=\"wp-image-1061\" width=\"136\" height=\"136\" srcset=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/06\/chapter-1.png 181w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/06\/chapter-1-150x150.png 150w\" sizes=\"(max-width: 136px) 100vw, 136px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center chapter-text\" style=\"font-size:24px\">Chapter 1<\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">What is an eCommerce site search solution?<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<div class=\"wp-container-2 wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-image chapter-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"#chapter-2\"><img loading=\"lazy\" src=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/06\/chapter-2.png\" alt=\"\" class=\"wp-image-1062\" width=\"136\" height=\"136\" srcset=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/06\/chapter-2.png 181w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/06\/chapter-2-150x150.png 150w\" sizes=\"(max-width: 136px) 100vw, 136px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center chapter-text\" style=\"font-size:24px\">Chapter 2<\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">Why does site search matter in eComerce?<\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image chapter-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"#chapter-3\"><img loading=\"lazy\" src=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/06\/chapter-3.png\" alt=\"\" class=\"wp-image-1063\" width=\"136\" height=\"136\" srcset=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/06\/chapter-3.png 181w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/06\/chapter-3-150x150.png 150w\" sizes=\"(max-width: 136px) 100vw, 136px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center chapter-text\" style=\"font-size:24px\">Chapter 3<\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">How to improve and optimize your solution<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image chapter-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"#summary\"><img loading=\"lazy\" src=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/06\/chapter-4.png\" alt=\"\" class=\"wp-image-1131\" width=\"136\" height=\"136\" srcset=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/06\/chapter-4.png 181w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/06\/chapter-4-150x150.png 150w\" sizes=\"(max-width: 136px) 100vw, 136px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center chapter-text\" style=\"font-size:24px\">Chapter 4<\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">Summary<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:30px\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"wp-block-getwid-anchor\" id=\"chapter-1\"><\/div>\n\n\n\n<div class=\"wp-block-getwid-advanced-heading chapter-block-text has-custom-font-size\" style=\"font-size:1.3em\"><span class=\"wp-block-getwid-advanced-heading__content has-text-color\" style=\"text-align:left;font-style:italic;color:#afafaf\">Chapter 1<\/span><\/div>\n\n\n\n<h2 class=\"chapter-heading\">What Is An Ecommerce Site Search Solution? (Definition, Facts, Examples)<\/h2>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator blog-content-separator\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>Those of you who are not familiar with the concept yet may ask: Paige, what do you mean by Site Search?<\/p>\n\n\n\n<p>If you already know the basics, <a href=\"#chapter-3\" class=\"rank-math-link\">click here<\/a> to skip to the juicy part to learn about:<\/p>\n\n\n\n<div class=\"wp-block-getwid-section icon-highlight-box\" style=\"margin-top:30px;margin-bottom:30px\"><div class=\"wp-block-getwid-section__wrapper\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<div class=\"wp-block-columns icon-highlight-box\">\n<div class=\"wp-block-column\" style=\"flex-basis:10%\">\n<div style=\"margin-top:-10px;margin-right:-20px\" class=\"wp-block-getwid-icon alignright is-aligned-right\"><div class=\"wp-block-getwid-icon__wrapper has-text-color has-dark-blue-color\" style=\"font-size:60px\"><i class=\"fas fa-book\"><\/i><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:90%\">\n<p><strong>Definition<\/strong>: an <a href=\"https:\/\/www.prefixbox.com\/en-us\/solutions\/ecommercesearchengine\">eCommerce site search solution<\/a> is a <strong>search engine<\/strong> that is either <strong>built-in or integrated<\/strong> into your online store, and its job is to find the products the user is looking for by <strong>matching the user\u2019s search keywords with<\/strong> the <strong>products <\/strong>in your store. Site search encompasses more than just the search box; <strong>it also refers to faceted search, product ranking<\/strong>, and <strong>synonym management<\/strong>.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>It filters your products based on user queries. All input is matched with product recommendations; be it product name, color, size or product code.<\/p>\n\n\n\n<p>eCommerce search engines have some similarities with Google search. The difference is that Google does content, text search while eCommerce search does structured attribute search where <a href=\"https:\/\/www.prefixbox.com\/blog\/ecommerce-search-filters\/\">filtering<\/a> and sorting are key features.<\/p>\n\n\n\n<div class=\"wp-block-getwid-section colorful-highlight-box\"><div class=\"wp-block-getwid-section__wrapper\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<p><strong>A Few Ecommerce Site Search Best Practices:<\/strong><\/p>\n\n\n\n<ul class=\"white-highlight-list\"><li>Make the search box easy to spot<\/li><li>Make the search box big enough for typical queries<\/li><li>Personalize search suggestions with the use of machine learning<\/li><li>Strong error tolerance for an uninterrupted user journey<\/li><li>Search query autocomplete<\/li><li>Natural Language Processing for better results<\/li><li>Comprehensive search analytics for easy improvements and reporting<\/li><\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:10px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h3>Know the Facts, Numbers Never Lie.<\/h3>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator blog-content-separator-sub-chapter-h3\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>Some exciting stats:<\/p>\n\n\n\n<ul><li>Search users are much more likely to convert. In fact, on average they are 7-10 times more likely to convert than regular webpage visitors.<\/li><li>Based on Prefixbox\u2019s own data, in certain product categories, on-site search users convert 16x better.<\/li><li>The second part of the equation is the ratio of search users among all users. Search users make up about 10-40% of all the users on your eCommerce site.<\/li><li>Which means that&nbsp;<strong>40% to 80% of your online revenue<\/strong>&nbsp;is generated by these search users. Mind blowing, right?<\/li><li>Still 70% of (desktop)&nbsp;<strong><a href=\"https:\/\/baymard.com\/ecommerce-search\" target=\"_blank\" rel=\"noopener\">eCommerce search implementations are unable to return relevant results for product-type synonyms<\/a><\/strong>.<\/li><li>What\u2019s even worse is that on average,&nbsp;<strong>10%-25% of all searches end on a 0-results page&nbsp;<\/strong>because most often, search engines aren\u2019t able to process language \u2013 this means that shoppers have to search using the exact same jargon as the site does. When shoppers end up on a 0-results page, you\u2019re essentially telling them you don\u2019t carry the product they want to buy, which means they\u2019ll purchase the produce elsewhere.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:10px\" aria-hidden=\"true\"><\/div>\n\n\n\n<p>Just imagine the advantage you would gain by fixing these issues.<\/p>\n\n\n\n<p>By lowering the rate of 0-result searches (you can easily decrease it to 3-5%) you immediately boost your chance of selling more.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.prefixbox.com\/en-us\/solutions\/autocomplete\">Learn more about the most important autocomplete features needed to decrease 0-result searches and increase the shopping cart value by about 19% or more.<\/a><\/p>\n\n\n\n<p>Overall, your job is to remove any obstacle that hinders a shopper during the buying journey. Encourage visitors on your site to use the search options in order to provide them with a seamless experience.<\/p>\n\n\n\n<p>Know the users for whom you need to optimize the search.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"850\" height=\"352\" src=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/07\/SSBP-Search-effectiveness-based-on-industry-850px.jpg\" alt=\"eCommerce Site Search Stats per industries\" class=\"wp-image-1597\" srcset=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/07\/SSBP-Search-effectiveness-based-on-industry-850px.jpg 850w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/07\/SSBP-Search-effectiveness-based-on-industry-850px-300x124.jpg 300w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/07\/SSBP-Search-effectiveness-based-on-industry-850px-768x318.jpg 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:10px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h3>There Are 2 Types of Visitors<\/h3>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator blog-content-separator-sub-chapter-h3\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p><strong>1. The browser:&nbsp;<\/strong>This person is midway through the buying funnel. They\u2019ve already heard about your product and have a vague idea about what they are looking for. Guidance is needed here, so automatic recommendations and prefilling the search bar help them get good results. You can set&nbsp;<strong>rules<\/strong>&nbsp;for this, but more on that later.<\/p>\n\n\n\n<p><strong>2. The searcher:&nbsp;<\/strong>This person is almost at the end of the buying funnel \u2013 they already know what they want from your catalogue. They are looking for something specific and are ready to type the brand, product name, color, size or even product code into the search bar. All they need is a good e-commerce search engine to pull up relevant products.<\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<div class=\"wp-block-getwid-advanced-heading has-custom-font-size\" style=\"font-size:1.5em\"><span class=\"wp-block-getwid-advanced-heading__content\" style=\"text-align:center;font-family:&quot;Montserrat&quot;;font-weight:normal\"><strong>The browser<\/strong><\/span><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"500\" height=\"343\" src=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/07\/browser_illustration.jpg\" alt=\"the &quot;browser&quot; type of online store visitors\" class=\"wp-image-1816\" srcset=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/07\/browser_illustration.jpg 500w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/07\/browser_illustration-300x206.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<div class=\"wp-block-getwid-advanced-heading has-custom-font-size\" style=\"font-size:1.5em\"><span class=\"wp-block-getwid-advanced-heading__content\" style=\"text-align:center;font-family:&quot;Montserrat&quot;;font-weight:normal\"><strong>The searcher<\/strong><\/span><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"500\" height=\"344\" src=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/07\/searcher_illustration.jpg\" alt=\"the &quot;searcher&quot; type of online store visitors\" class=\"wp-image-1817\" srcset=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/07\/searcher_illustration.jpg 500w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/07\/searcher_illustration-300x206.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-getwid-section icon-highlight-box\" style=\"margin-top:30px;margin-bottom:30px\"><div class=\"wp-block-getwid-section__wrapper\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:10%\">\n<div style=\"margin-top:-10px;margin-right:-20px\" class=\"wp-block-getwid-icon alignright is-aligned-right\"><div class=\"wp-block-getwid-icon__wrapper has-text-color has-dark-blue-color\" style=\"font-size:60px\"><i class=\"fas fa-exclamation-triangle\"><\/i><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:90%\">\n<p><strong>Beware<\/strong>: People who use the search already have a specific product in mind to buy when they visit a store \u2013 <strong>an accurate, fast search is necessay to direct these shoppers to the right products<\/strong>. Don\u2019t count on users giving you a second chance.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:10px\" aria-hidden=\"true\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-getwid-anchor\" id=\"chapter-2\"><\/div>\n\n\n\n<div class=\"wp-block-getwid-advanced-heading chapter-block-text has-custom-font-size\" style=\"font-size:1.3em\"><span class=\"wp-block-getwid-advanced-heading__content has-text-color\" style=\"text-align:left;font-style:italic;color:#afafaf\">Chapter 2<\/span><\/div>\n\n\n\n<h2 class=\"chapter-heading\">Why Does Site Search Matter in Ecommerce<\/h2>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator blog-content-separator\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>Site search is often thought of as just the small bar where shoppers type in their searches, but it&#8217;s so much more than that.<\/p>\n\n\n\n<p>It encompasses Autocomplete, Related Searches, the Search Engine, and Analytics. Together, these things transform your online store and can provide you with detailed insight into your customer behaviour that can be used in departments throughout the company.<\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:10px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h3>It Saves You Tons of Money by Helping Your Users Find What They Are Looking for<\/h3>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator blog-content-separator-sub-chapter-h3\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>Look: Visitors\u2019 expectations change.<\/p>\n\n\n\n<p>If you don\u2019t meet their needs head on, they\u2019ll leave your shop on the spot for your competitors who give them what they want.<\/p>\n\n\n\n<p>Shoppers expect comfort, ease, and rapid results. Google search has conditioned people about what to expect from a search box.<\/p>\n\n\n\n<p>What does this mean for you?<\/p>\n\n\n\n<p>If you can\u2019t deliver great experiences, you\u2019ll lose customers to your competitors who can. Technology comes with a price, but more often than not, it\u2019s worth the investment. The better the Site Search experience you offer, the more time and money shoppers will spend on your site. It\u2019s as simple as this \u2013 all your visitors want is a more responsive site search experience.<\/p>\n\n\n\n<p class=\"paragraph-highlight has-background\" style=\"background-color:#eaf2ff\"><strong>Sure, sure, but what does it cost:<\/strong>&nbsp;eCommerce site search solutions range&nbsp;<strong>from as little as $200 to $600 a month.<\/strong><\/p>\n\n\n\n<p>This affordable price range has led to a huge surge in search popularity and usage.<\/p>\n\n\n\n<p>Need some proof?<\/p>\n\n\n\n<div class=\"wp-block-getwid-section icon-highlight-box\" style=\"margin-top:30px;margin-bottom:30px\"><div class=\"wp-block-getwid-section__wrapper\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:10%\">\n<div style=\"margin-top:-10px;margin-right:-20px\" class=\"wp-block-getwid-icon alignright is-aligned-right\"><div class=\"wp-block-getwid-icon__wrapper has-text-color has-dark-blue-color\" style=\"font-size:60px\"><i class=\"fas fa-funnel-dollar\"><\/i><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:90%\">\n<p class=\"icon-highlight-text\">A&nbsp;<a href=\"https:\/\/econsultancy.com\/blog\/62401-is-site-search-less-important-for-niche-retailers#i.e6bb0iahterern\" target=\"_blank\" rel=\"noopener\"><strong>study<\/strong><\/a>&nbsp;examining&nbsp;<strong>21 eCommerce websites<\/strong>&nbsp;concluded the following: user-friendly site search experiences lead to higher conversion rates. When site search was used,&nbsp;<strong>conversion rate increased from&nbsp;<\/strong>the websites\u2019 average of&nbsp;<strong>2.77%<\/strong>&nbsp;<strong>to 4.63%<\/strong>. That\u2019s an&nbsp;<strong>80% increase<\/strong>.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>Do this easy math for your own site and you\u2019ll immediately see how impactful search is.<\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:10px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h3>Make Better Business Decisions with Insights about Your Users\u2019 Needs and Preferences<\/h3>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator blog-content-separator-sub-chapter-h3\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>If the numbers above don\u2019t convince you of the importance of search, here\u2019s another thing.<\/p>\n\n\n\n<div class=\"wp-block-getwid-section icon-highlight-box\" style=\"margin-top:30px;margin-bottom:30px\"><div class=\"wp-block-getwid-section__wrapper\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\" style=\"background-image:linear-gradient(135deg,rgba(237,237,237,0.74) 0%,rgba(168,183,194,0.18) 100%)\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:10%\">\n<div style=\"margin-top:-10px;margin-right:-20px\" class=\"wp-block-getwid-icon alignright is-aligned-right\"><div class=\"wp-block-getwid-icon__wrapper has-text-color has-dark-blue-color\" style=\"font-size:60px\"><i class=\"fas fa-chart-area\"><\/i><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:90%\">\n<p class=\"icon-highlight-text\">A really good site search solution will collect valuable data about what your visitors want and how they interact with your site.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>With this data, you can create analytics reports that provide you and your colleagues with the insight you need to make data-driven business decisions.<\/p>\n\n\n\n<p><strong>Would you like to see some examples?<\/strong><\/p>\n\n\n\n<p>Let\u2019s pick a few.<\/p>\n\n\n\n<p>For one, you will have concrete data about which products are becoming more (or less) popular so you can adjust your focus accordingly. You will also gain insight into what your customers wish you sold. If there are enough searches for a specific brand or product you don\u2019t carry, you should consider adding it to your inventory \u2013 especially since you have assurance that it will sell.<\/p>\n\n\n\n<p>What better way is there to introduce new products?<\/p>\n\n\n\n<p>Last, but not least, you can see the language your customers use.<\/p>\n\n\n\n<p>Don\u2019t get me started on how useful this knowledge is for PPC campaigns, just imagine how much more accurate your targeting will become.<\/p>\n\n\n\n<p>Who would have thought that site search data could tell you all this?<\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:10px\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"wp-block-getwid-anchor\" id=\"chapter-3\"><\/div>\n\n\n\n<div class=\"wp-block-getwid-advanced-heading chapter-block-text has-custom-font-size\" style=\"font-size:1.3em\"><span class=\"wp-block-getwid-advanced-heading__content has-text-color\" style=\"text-align:left;font-style:italic;color:#afafaf\">Chapter 3<\/span><\/div>\n\n\n\n<h2 class=\"chapter-heading\">Improve, Optimize, and Earn More by Using These Ecommerce Site Search Best Practices<\/h2>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator blog-content-separator\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>That being said, there is&nbsp;<strong>always room for improvement.<\/strong><\/p>\n\n\n\n<p>When it comes to site search, it isn\u2019t enough to simply have a solution, you also need to focus on staying ahead of your competitors.<\/p>\n\n\n\n<div class=\"wp-block-getwid-section icon-highlight-box\" style=\"margin-top:30px;margin-bottom:30px\"><div class=\"wp-block-getwid-section__wrapper\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\" style=\"background-image:linear-gradient(135deg,rgba(237,237,237,0.74) 0%,rgba(168,183,194,0.18) 100%)\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:10%\">\n<div style=\"margin-top:-10px;margin-right:-20px\" class=\"wp-block-getwid-icon alignright is-aligned-right\"><div class=\"wp-block-getwid-icon__wrapper has-text-color has-dark-blue-color\" style=\"font-size:60px\"><i class=\"fas fa-frown-open\"><\/i><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:90%\">\n<p class=\"icon-highlight-text has-text-color\" style=\"color:#444444\">20% of search users submit another query after their initial search and <strong>21% simply leave the website on the spot out of frustration<\/strong>.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>20% of search users submit another query after their initial search and 21% simply leave the website on the spot out of frustration.<\/p>\n\n\n\n<p>To make sure your site brings better results, we have gathered all the industry best practices and are sharing them with you here.<\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:10px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h3>Learn about the Latest 11 Best Practices to Improve Your Search Box and Its Functionality<\/h3>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator blog-content-separator-sub-chapter-h3\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>Just having a search bar isn&#8217;t enough to gain the benefits of a fully optimized search. Check out these easy best practices that will transform your online store.<\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:10px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h4>Make the Search Box Easy to Spot<\/h4>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator blog-content-separator-sub-chapter-h4\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p><strong><strong>Content heavy websites<\/strong>&nbsp;need a clearly identifiable search box.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"850\" height=\"458\" src=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/07\/SSBP-visible_search_bar-850px.jpg\" alt=\"clearly identifiable site search input box\" class=\"wp-image-1791\" srcset=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/07\/SSBP-visible_search_bar-850px.jpg 850w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/07\/SSBP-visible_search_bar-850px-300x162.jpg 300w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/07\/SSBP-visible_search_bar-850px-768x414.jpg 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/figure><\/div>\n\n\n\n<p>Whenever you encounter a fairly&nbsp;<strong>complex site,<\/strong>&nbsp;you always&nbsp;<strong>look for the search button first \u2013&nbsp;<\/strong>take this into consideration when designing your site and pay attention to where you place your search box.<\/p>\n\n\n\n<p>eCommerce product search engines need to have an easy-to-spot search box because users will always want to search whenever they feel like they need some direction.<\/p>\n\n\n\n<div class=\"wp-block-getwid-section colorful-highlight-box\"><div class=\"wp-block-getwid-section__wrapper\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<p><strong>Some Best Practices when Designing<\/strong><br><strong>Your Search Box Are to:<\/strong><\/p>\n\n\n\n<ul class=\"white-highlight-list\"><li>Give it&nbsp;<strong>extra space.&nbsp;<\/strong>Your search box should be clearly visible and placed in its own space \u2013 for example, not right beside a newsletter sign up.<\/li><li>Use a&nbsp;<strong>magnifying-glass icon<\/strong>&nbsp;to signify search as it is a universally recognizable symbol for search.<\/li><li>If you don\u2019t want to use the magnifying glass, another common option is the placement of a \u2018GO\u2019 button next to the search box in color. This adds a certain dynamic to the look of the search box and the message is straightforward.<\/li><li>Make sure that the search box has a&nbsp;<strong>full open text field next to it.<\/strong>&nbsp;Users will have a sense of safety knowing that they can always click in the search box to be able to navigate.<\/li><li>Some users prefer pressing&nbsp;<strong>\u2018Enter\u2019<\/strong>&nbsp;while others prefer&nbsp;<strong>clicking on the search button<\/strong>&nbsp;to submit their query. It is a good idea to&nbsp;<strong>provide several options<\/strong>&nbsp;so everyone can search the way they please.<\/li><li><strong>The simpler the better.&nbsp;<\/strong>Place your search box in a central location on the page, or on the right side. These are the conventional locations, so people are used to looking for search here<\/li><\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:10px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h4>Place Text in Search Box to Encourage Searches<\/h4>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator blog-content-separator-sub-chapter-h4\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>Simply designing and placing a search box isn\u2019t enough. Adding some text to the box is essential for eCommerce.<\/p>\n\n\n\n<div class=\"wp-block-getwid-section icon-highlight-box\" style=\"margin-top:30px;margin-bottom:30px\"><div class=\"wp-block-getwid-section__wrapper\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:10%\">\n<div style=\"margin-top:-10px;margin-right:-20px\" class=\"wp-block-getwid-icon alignright is-aligned-right\"><div class=\"wp-block-getwid-icon__wrapper has-text-color has-dark-blue-color\" style=\"font-size:60px\"><i class=\"fas fa-exclamation-circle\"><\/i><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:90%\">\n<p class=\"icon-highlight-text\">Adding a prompt like&nbsp;<strong>\u201esearch here\u201d<\/strong>&nbsp;would be a start in guiding the shopper.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>It is equally important to&nbsp;<strong>make sure<\/strong>&nbsp;that the&nbsp;<strong>text disappears from the search box when the visitor clicks in it<\/strong>.<\/p>\n\n\n\n<p>Do&nbsp;<strong>NOT force them to delete<\/strong>&nbsp;the text before they can begin as this gets&nbsp;<strong>annoying<\/strong>.<\/p>\n\n\n\n<p>There is more: You can even provide&nbsp;<strong>extra information<\/strong>&nbsp;for the visitor within the search-box. If your search can process&nbsp;<strong>product codes and catalogue numbers<\/strong>&nbsp;you should highlight thatfrom the start. This will speed up the search process and enhance the UX. For example, you could include something like&nbsp;<strong>\u2018Enter product, code, or brand<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:10px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h4>Make the Search Box Big Enough for Typical Queries<\/h4>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator blog-content-separator-sub-chapter-h4\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>A&nbsp;<strong>shorter text box<\/strong>&nbsp;leads to&nbsp;<strong>confusion&nbsp;<\/strong>and forces people to shorten their queries because they aren\u2019t able to see the full search, nor are they able to edit or change it.<\/p>\n\n\n\n<p>So how long should the search box be?<\/p>\n\n\n\n<div class=\"wp-block-getwid-section icon-highlight-box\" style=\"margin-top:30px;margin-bottom:30px\"><div class=\"wp-block-getwid-section__wrapper\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:10%\">\n<div style=\"margin-top:-10px;margin-right:-20px\" class=\"wp-block-getwid-icon alignright is-aligned-right\"><div class=\"wp-block-getwid-icon__wrapper has-text-color has-dark-blue-color\" style=\"font-size:60px\"><i class=\"fas fa-pencil-alt\"><\/i><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:90%\">\n<p class=\"icon-highlight-text\">Well, it turns out\u2026 Most queries would fit into a&nbsp;<strong>27-character-long search-box<\/strong>.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>So we would recommend applying the same rule; this is especially vital for&nbsp;<strong>retailers with a wide product range<\/strong>. Since clarity is the most important, a&nbsp;<strong>growing\/expandable search&nbsp;<\/strong>box would be the&nbsp;<strong>ideal solution&nbsp;<\/strong>to accommodate any query.<\/p>\n\n\n\n<p>Browsing shoppers will notice this feature and might be more likely to use the search box \u2013 this is great because, as you know, search users are much more likely to convert than regular users.<\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:10px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h4>Place a Search Box on Each Page<\/h4>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator blog-content-separator-sub-chapter-h4\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>Visitors can easily lose their sense of direction on a first visit to a webshop. Once they start feeling uncomfortable they might hit the dreaded \u2018back\u2019 button, which erases their search results.<\/p>\n\n\n\n<p>You can easily prevent this by&nbsp;<strong>displaying the search-box on each page<\/strong>. The&nbsp;<strong>most common placement of an onsite search-box<\/strong>&nbsp;is on the top of the page either in the&nbsp;<strong>center<\/strong>&nbsp;or on the&nbsp;<strong>right<\/strong>. We strongly recommend checking where your top competitors placed their search box. This gives you insight into where shoppers look for the search box.<\/p>\n\n\n\n<p>The&nbsp;<strong>only exception<\/strong>&nbsp;to this rule is on&nbsp;<strong>a checkout page<\/strong>. Here, a search box can distract shoppers from completing a purchase, so we recommend excluding it.<\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:10px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h4>Strong Error Tolerance for an Uninterrupted User Journey<\/h4>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator blog-content-separator-sub-chapter-h4\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>A prerequisite for site search usability is a strong&nbsp;<strong>error tolerance&nbsp;for typos<\/strong>.<\/p>\n\n\n\n<p>If someone searches for a brand name (even if misspelled), they should never end up on a 0-results page. Brand names like \u201cblackberrie\u201d for Blackberry, \u201cnice\u201d instead of Nike, or product names like \u201cgames board\u201d instead of \u201cboard games\u201d, colors like \u201cbalck\u201d or \u201cwite\u201d instead of \u201cblack\u201d and \u201cwhite\u201d should not result in 0-search results.<\/p>\n\n\n\n<p>It happens every now and then, right?<\/p>\n\n\n\n<div class=\"wp-block-getwid-section icon-highlight-box\" style=\"margin-top:30px;margin-bottom:30px\"><div class=\"wp-block-getwid-section__wrapper\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:10%\">\n<div style=\"margin-top:-10px;margin-right:-20px\" class=\"wp-block-getwid-icon alignright is-aligned-right\"><div class=\"wp-block-getwid-icon__wrapper has-text-color has-dark-blue-color\" style=\"font-size:60px\"><i class=\"fas fa-exclamation-circle\"><\/i><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:90%\">\n<p class=\"icon-highlight-text\">The Baymard Institute found some pretty startling stats about this. \u201c<strong><a href=\"https:\/\/baymard.com\/ecommerce-search\" target=\"_blank\" rel=\"noopener\">34% of the top 50 e-commerce sites, don\u2019t return useful results<\/a><\/strong>&nbsp;when users misspell a single character during search for a model number in the product title.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p><strong>Phonetic misspellings<\/strong>&nbsp;need to be handled with equal care. The user may have only heard about your product from a friend or the news and is thus unsure how to correctly spell it.<\/p>\n\n\n\n<p>By adding to the list of possible&nbsp;<strong>words with<\/strong>&nbsp;<strong>alternative spellings&nbsp;<\/strong>you can start to see a new light.<\/p>\n\n\n\n<p>34% of searches don\u2019t return relevant results\u2026 just think about it. Your business\u2019 success relies a lot on whether users find the product they are searching for or not. If they can\u2019t find it they can\u2019t buy it. It is as simple as that.<\/p>\n\n\n\n<p>Lower sales hurt, but 0-results pages might affect your site\u2019s traffic in other major ways:<\/p>\n\n\n\n<ul><li>Users will be less likely to return to a shop where they can\u2019t find what they want to buy. It\u2019s simply frustrating.<\/li><li>They will also spend less time on your site and might have a higher bounce rate, which&nbsp;can decrease your overall site stats which negatively affects your Google ranking.<\/li><\/ul>\n\n\n\n<p>Losing money in so many different ways is mind blowing, don\u2019t let it happen!<\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:10px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h4>Search Query Autocomplete<\/h4>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator blog-content-separator-sub-chapter-h4\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p><strong>How does it work?<\/strong><\/p>\n\n\n\n<p>Search engines predict search queries as they are typed. By providing&nbsp;<strong>auto-complete versions for specific queries&nbsp;<\/strong>you manage&nbsp;<strong>to guide the visitor to the most in-demand and relevant products.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-getwid-section icon-highlight-box\" style=\"margin-top:30px;margin-bottom:30px\"><div class=\"wp-block-getwid-section__wrapper\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:10%\">\n<div style=\"margin-top:-10px;margin-right:-20px\" class=\"wp-block-getwid-icon alignright is-aligned-right\"><div class=\"wp-block-getwid-icon__wrapper has-text-color has-dark-blue-color\" style=\"font-size:60px\"><i class=\"fas fa-lightbulb\"><\/i><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:90%\">\n<p class=\"icon-highlight-text\">If submitted queries&nbsp;<strong>don\u2019t have an exact match<\/strong>, the least you can do is show potential matches. This may well be what the user was looking for.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>Site search tools solve all these problems.<\/p>\n\n\n\n<p>With a good&nbsp;<strong>autocomplete solution<\/strong>,&nbsp;your site can be improved. You can add different \u201dboosts\u201d to suggestions in order to promote keywords that serve the same intent, but have better conversion rates. A good auto-complete will list the most relevant products first.<\/p>\n\n\n\n<p><strong>You need to be careful \u2013 choose a quality solution<\/strong><\/p>\n\n\n\n<div class=\"wp-block-getwid-section icon-highlight-box\" style=\"margin-top:30px;margin-bottom:30px\"><div class=\"wp-block-getwid-section__wrapper\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:10%\">\n<div style=\"margin-top:-10px;margin-right:-20px\" class=\"wp-block-getwid-icon alignright is-aligned-right\"><div class=\"wp-block-getwid-icon__wrapper has-text-color has-dark-blue-color\" style=\"font-size:60px\"><i class=\"fas fa-search\"><\/i><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:90%\">\n<p><strong>Autocomplete <\/strong>suggestions are found <strong>on 82% of the TOP 50 e-commerce websites<\/strong>, but <strong><a href=\"https:\/\/baymard.com\/blog\/autocomplete-design\" target=\"_blank\" aria-label=\"36% of them do more harm than good (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">36% of them do more harm than good<\/a>.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>So, you see it can be quite tricky.<\/p>\n\n\n\n<p>Autocomplete suggestions are about guiding users and helping them construct a search query that will get them the products they are looking for.<\/p>\n\n\n\n<p>Many perceive these suggestions as \u201crecommendations\u201d and use them instead of sticking with their own initial idea.<\/p>\n\n\n\n<p>Some users go father and if they like the suggestions, they will experiment by adding more details to the query as long as the suggestions continue being relevant.<\/p>\n\n\n\n<p>According to the Baymard Institute, testing the autocomplete suggestions can often slow down the search process, although users don\u2019t view this as such.<\/p>\n\n\n\n<p>In the long run, search autocomplete solutions not only increase the relevancy of results, but also increase your users time on-site, which help with SEO.<\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:10px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h4>Allow Visitors to Search within Particular Departments<\/h4>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator blog-content-separator-sub-chapter-h4\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>Here\u2019s the deal: By adding options such as an \u2018<strong>all departments<\/strong>\u2019 filter to the left side of the search-box you can help the shopper save time and produce more relevant search results.<\/p>\n\n\n\n<p>This is a great way for sites with a wide variety of products to help shoppers search. If you provide handy filter options from the get-go you can ensure more relevant and accurate results for the visitor.<\/p>\n\n\n\n<p>It\u2019s a simple helping hand, but the improvement in your conversion rate will show you how much it really matters.<\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:10px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h4>Comprehensive Analytics and Reporting for Optimization<\/h4>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator blog-content-separator-sub-chapter-h4\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/www.prefixbox.com\/en-us\/solutions\/searchanalytics\">Implementing comprehensive search analytics<\/a> is incredibly important for optimizing your site. You can set all sorts of&nbsp;<strong>tracking in Google Analytics<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-getwid-section colorful-highlight-box\"><div class=\"wp-block-getwid-section__wrapper\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<p><strong>To Name the Most Important:<\/strong><\/p>\n\n\n\n<ol class=\"white-highlight-list\"><li>Top performing queries<\/li><li>Top performing products based on clicks<\/li><li>Top performing products based on conversions<\/li><li>No search results<\/li><li>Number of filters used<\/li><\/ol>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>Based on these findings you can implement changes where you see fit.<\/p>\n\n\n\n<p><strong>High-volume&nbsp;<\/strong>search with incredibly&nbsp;<strong>low conversions<\/strong>? Probably stock issues.<\/p>\n\n\n\n<p><strong>Queries with no results?&nbsp;<\/strong>This can&nbsp;<strong>serve as<\/strong>&nbsp;<strong>valuable information<\/strong>&nbsp;about products customers are looking for, but you don\u2019t currently stock.<\/p>\n\n\n\n<p>This can provide you tips on what products to add to your catalogue, or at the very least, give you ideas on what other products you could suggest for the queries that repeatedly return no results.<\/p>\n\n\n\n<p>Some site search tools include built-in analytics which usually provide much more in-depth information than Google Analytics. This way, you kill two birds with one stone.<\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:10px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h4>Simple Integration for Faster Time to Market<\/h4>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator blog-content-separator-sub-chapter-h4\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>There are some&nbsp;<strong>alternative solutions for complex integrations,<\/strong>&nbsp;but these are only worth implementing if your store has a lot of products.<\/p>\n\n\n\n<div class=\"wp-block-getwid-section icon-highlight-box\" style=\"margin-top:30px;margin-bottom:30px\"><div class=\"wp-block-getwid-section__wrapper\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:10%\">\n<div style=\"margin-top:-10px;margin-right:-20px\" class=\"wp-block-getwid-icon alignright is-aligned-right\"><div class=\"wp-block-getwid-icon__wrapper has-text-color has-dark-blue-color\" style=\"font-size:60px\"><i class=\"fas fa-pencil-alt\"><\/i><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:90%\">\n<p class=\"icon-highlight-text\">A&nbsp;<strong>quick, cost-effective solution is better for smaller and medium eCommerce businesses<\/strong>. Lots of third-party eCommerce site search solutions have integrations with Shopify, Woocommerce, Magento, and other open source platforms.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>Either way, by now you must have realized how much money you are leaving on the table due to an un-optimized site search solution.<\/p>\n\n\n\n<p>So, you also realize the sooner you optimize your site search, the sooner you will earn more money. Still, we recommend you choose providers who can prove the effectiveness of their tool within a short period of time. One month should be enough.<\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:10px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h4>Focus on Mobile Search to Turn Browsers into Buyers<\/h4>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator blog-content-separator-sub-chapter-h4\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>Search drives higher conversion rates on mobile and desktop sites.<\/p>\n\n\n\n<p>A well-optimized search has even more significance for mobile users \u2013 it is a good idea to have a version of your site solely dedicated to&nbsp;<strong>mobile<\/strong>.<\/p>\n\n\n\n<p class=\"paragraph-highlight has-background\" style=\"background-color:#eaf2ff\">On mobile, a shopper\u2019s view: is limited&nbsp;<strong>to 1, maximum 2, products per screen<\/strong>. Whereas on a laptop: dozens of products are visible at once.<\/p>\n\n\n\n<p>On mobile, shopping quickly&nbsp;<strong>becomes<\/strong>&nbsp;<strong>tedious<\/strong>&nbsp;and visitors lose interest.<\/p>\n\n\n\n<p>This is how a&nbsp;<strong>sale is lost<\/strong>.<\/p>\n\n\n\n<p>However, making the search bar visible as a default, you can experience a higher conversion rate and an accelerated path to purchase.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.prefixbox.com\/blog\/faceted-search\/\">Faceted search<\/a><\/strong>&nbsp;leads to a 20% increase in conversion rates \u201cwhen compared to hierarchy style and pull-down refinement style navigation systems.\u201d Better filters with facets, a quicker interface, and a well-optimized search all contribute to increased conversion rates.<\/p>\n\n\n\n<p>Find more tips to&nbsp;<a href=\"https:\/\/www.prefixbox.com\/blog\/mobile-search-optimization\/\"><strong>optimize your mobile shop here<\/strong>.<\/a><\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:10px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h4>Natural Language Processing for Better Results<\/h4>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator blog-content-separator-sub-chapter-h4\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p><strong>Natural Language Processing (NLP)<\/strong>&nbsp;is already used by the biggest companies (Apple, Facebook, Amazon, etc.).<\/p>\n\n\n\n<p>Yet many eCommerce search solutions have difficulty interpreting natural language queries.<\/p>\n\n\n\n<p>The&nbsp;<strong>premise is simple<\/strong>: users type a search query in the same way they would say it aloud to a friend or salesman and get a relevant answer.<\/p>\n\n\n\n<p>If you can submit a question or product request and get a relevant answer straight away, then why bother going to the physical store?<\/p>\n\n\n\n<p>Let\u2019s say a search user submits an&nbsp;<strong>NLP-based query for \u2018red women shoes size 9 under 20 dollars\u2019<\/strong>&nbsp;and she gets exactly the list of products she wanted.<\/p>\n\n\n\n<p>This&nbsp;<strong>saves a lot of time and effort<\/strong>&nbsp;for the visitor and&nbsp;<strong>speeds up the buying process<\/strong>.<\/p>\n\n\n\n<p>Checkboxes and lots of clicking?\u2026 not needed here. An NLP interface produces breathtaking results.<\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:10px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h3>The 14 Hottest Site Search Best Practices to Create Search Result Pages that Sell<\/h3>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator blog-content-separator-sub-chapter-h3\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:10px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h4>Provide Accurate and Relevant Results<\/h4>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator blog-content-separator-sub-chapter-h4\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>Products should be ranked according to the query.<\/p>\n\n\n\n<p>With NLP queries, a simple&nbsp;<strong>feature query such as the word \u2018green\u2019 should only lead to results that are green-colored.<\/strong><\/p>\n\n\n\n<p>The interface should&nbsp;<strong>list the top 5 relevant<\/strong>&nbsp;<strong>results based on the query&nbsp;<\/strong>and rank these based on the amount of clicks each receives.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"350\" height=\"414\" src=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/07\/product-ranking-350px.jpg\" alt=\"product search results need to be based on query and past clicks each receives by the site search users\" class=\"wp-image-1937\" srcset=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/07\/product-ranking-350px.jpg 350w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/07\/product-ranking-350px-254x300.jpg 254w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><\/figure><\/div>\n\n\n\n<p>Knowing your best performing products comes handy when setting up product ranking rules.<\/p>\n\n\n\n<p>If you check your data and see lower positions are clicked more frequently, then you know you need to adjust your ranking criteria.<\/p>\n\n\n\n<p>People don\u2019t want to&nbsp;<strong>scroll through multiple pages&nbsp;<\/strong>nor do they want to see irrelevant results. If the product they\u2019re searching for is not at the top of the SERP, they will (rightly) be&nbsp;<strong>frustrated<\/strong>&nbsp;and take their business elsewhere.<\/p>\n\n\n\n<p>Simply having a search box isn\u2019t enough to reap the business rewards. It has to be well-functioning.<\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:10px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h4>Avoid Zero Search Results<\/h4>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator blog-content-separator-sub-chapter-h4\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>It is a real pain when people leave your site due to issues that could easily be optimized such as irrelevant search results or ending up on a 0-results page when a simple query is executed.<\/p>\n\n\n\n<p>Feelings of frustration can quickly escalate into site abandonment. It gets worse:<\/p>\n\n\n\n<div class=\"wp-block-getwid-section icon-highlight-box\" style=\"margin-top:30px;margin-bottom:30px\"><div class=\"wp-block-getwid-section__wrapper\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:10%\">\n<div style=\"margin-top:-10px;margin-right:-20px\" class=\"wp-block-getwid-icon alignright is-aligned-right\"><div class=\"wp-block-getwid-icon__wrapper has-text-color has-dark-blue-color\" style=\"font-size:60px\"><i class=\"fas fa-meh\"><\/i><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:90%\">\n<p class=\"icon-highlight-text\">Only <a class=\"rank-math-link\" href=\"https:\/\/www.smashingmagazine.com\/2014\/08\/the-current-state-of-e-commerce-search\/\" target=\"_blank\" rel=\"noopener\">34% of site search tools allow users to easily iterate on their query by prefilling it in the on the results page<\/a>, despite the fact that, according to tests, users frequently need to iterate on their query \u2014 on average, <strong>65% of test subjects required two or more query attempts during testing<\/strong>.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p><strong>Turn these issues into opportunities<\/strong>: if you examine your 0-results pages, you can get insight into what people search for.<\/p>\n\n\n\n<p>When analyzing this data, expect to see seasonal trends and get insights into user vernacular.<\/p>\n\n\n\n<div class=\"wp-block-getwid-section icon-highlight-box\" style=\"margin-top:30px;margin-bottom:30px\"><div class=\"wp-block-getwid-section__wrapper\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:10%\">\n<div style=\"margin-top:-10px;margin-right:-20px\" class=\"wp-block-getwid-icon alignright is-aligned-right\"><div class=\"wp-block-getwid-icon__wrapper has-text-color has-dark-blue-color\" style=\"font-size:60px\"><i class=\"fas fa-exclamation-circle\"><\/i><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:90%\">\n<p class=\"icon-highlight-text\">Even&nbsp;<strong>if you don\u2019t offer autocomplete<\/strong>,&nbsp;<strong>dead ends<\/strong>&nbsp;like 0-result pages should&nbsp;<strong>still be avoided<\/strong>.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>In place of a 0-results page with no valuable insight, provide tips such as: \u2018Check your spelling\u2019, \u2018Try searching for one or two words\u2019 or \u2018Try looking within other departments\u2019 on the page.<\/p>\n\n\n\n<p>Speaking of which: You can&nbsp;<strong>list all your departments&nbsp;<\/strong>on the 0-results page along with&nbsp;<strong>your phone number<\/strong>.<\/p>\n\n\n\n<p><strong>Why this is awesome<\/strong>: You can transform problems into opportunities.<\/p>\n\n\n\n<p>As a last resort, you can always&nbsp;<strong>promote some of your most popular products on a 0-results page<\/strong>&nbsp;or display the products that match most closely to the searched term.<\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:10px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h4>Include Reviews as Filters<\/h4>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator blog-content-separator-sub-chapter-h4\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>Reviews give credibility to your product; they are based on mutual trust.<\/p>\n\n\n\n<p>A<strong>&nbsp;<a href=\"https:\/\/searchengineland.com\/88-consumers-trust-online-reviews-much-personal-recommendations-195803\" target=\"_blank\" rel=\"noopener\">study<\/a><\/strong>&nbsp;from 2013 confirms that \u201c<strong>88% of consumers (\u2026) trust online reviews as much as personal recommendations.<\/strong>\u201c<\/p>\n\n\n\n<p>People who make purchasing decisions based on reviews are almost split down the middle by what they\u2019re looking for.<\/p>\n\n\n\n<div class=\"wp-block-getwid-section icon-highlight-box\" style=\"margin-top:30px;margin-bottom:30px\"><div class=\"wp-block-getwid-section__wrapper\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:10%\">\n<div style=\"margin-top:-10px;margin-right:-20px\" class=\"wp-block-getwid-icon alignright is-aligned-right\"><div class=\"wp-block-getwid-icon__wrapper has-text-color has-dark-blue-color\" style=\"font-size:60px\"><i class=\"fas fa-star-half-alt\"><\/i><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:90%\">\n<p class=\"icon-highlight-text\"><strong>One half<\/strong>: will make a decision based on <strong>quantity <\/strong>\u2013 so here, having a high number of reviews helps. The <strong>other half<\/strong>: will make a decision based on the <strong>quality<\/strong> of the reviews \u2013 here, authentic reviews are important.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>User generated reviews are tremendously influential in persuading people to buy because they remove the doubts people have about the product or service in question.<\/p>\n\n\n\n<p>The bottom line is: Reviews are critical.<\/p>\n\n\n\n<p>Most people check reviews before deciding what specific products to purchase, so by including these, you\u2019re standing behind your product, displaying the quality, and allowing users to speak for you \u2013 this all builds trust.<\/p>\n\n\n\n<p>Reviews show the true quality of a product, not self-promotion.<\/p>\n\n\n\n<p>If your products get enough reviews, you should consider implementing review filtering so that new customers can see your best performing and most appreciated products.<\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:10px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h4>Use Different Filtering Options, Your Users Will Be Grateful<\/h4>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator blog-content-separator-sub-chapter-h4\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>Including reviews as a filtering option is important, but so is including these other categories:<\/p>\n\n\n\n<ul><li>Product category<\/li><li>Price range<\/li><li>Brand<\/li><li>Color<\/li><li>Size<\/li><li>User ratings<\/li><\/ul>\n\n\n\n<p>Depending on the range of products and the size of the shop, more <a href=\"https:\/\/www.prefixbox.com\/blog\/ecommerce-search-filters\/\" data-type=\"post\" data-id=\"2347\">search filters<\/a> could be added. However, for a start, these 6 would be enough.<\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:10px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h4>Use the Power of Social Proof<\/h4>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator blog-content-separator-sub-chapter-h4\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>Social proof is a great asset to leverage on eCommerce sites since we, as people, are social animals and follow examples that lead to success.<\/p>\n\n\n\n<p>One shop that uses social proof in a great way is&nbsp;<strong><a href=\"https:\/\/www.alzashop.com\/xiaomi-redmi-4x-lte?dq=4831322\" target=\"_blank\" rel=\"noopener\">Alza shop<\/a><\/strong>. They display the&nbsp;<strong>number of times&nbsp;<\/strong>the given<strong>&nbsp;product has been bought during that particular week or particular day<\/strong>. An \u2018i\u2019, symbolizing information, is displayed in red ink right above the product and shows you the stats.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"850\" height=\"1021\" src=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/07\/SSBP-alza_example-850px.jpg\" alt=\"use valid social proof on your online store\" class=\"wp-image-1804\" srcset=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/07\/SSBP-alza_example-850px.jpg 850w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/07\/SSBP-alza_example-850px-250x300.jpg 250w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/07\/SSBP-alza_example-850px-768x923.jpg 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/figure><\/div>\n\n\n\n<p>A&nbsp;<strong>high-end<\/strong>&nbsp;<strong>example<\/strong>&nbsp;would be&nbsp;<strong><a href=\"https:\/\/www.houseoffraser.co.uk\/men\/skopes-joss-wool-blend-suit\/d596572.pd#276322862\" target=\"_blank\" rel=\"noopener\">FraserHouse<\/a><\/strong>, where this idea is more subtle; they only&nbsp;<strong>display&nbsp;<\/strong>this information for a&nbsp;<strong>few seconds<\/strong>.<\/p>\n\n\n\n<p>Here\u2019s the kicker: You can use this same idea, but display other details which might&nbsp;<strong>add a sense of urgency<\/strong>&nbsp;to the buying process. People tend to fear missing out on something, which makes adding the&nbsp;<strong>number of&nbsp;<a href=\"https:\/\/www.alzashop.com\/lenovo-yoga-520-14ikbr-gold-metallic-d5104394.htm\" target=\"_blank\" rel=\"noopener\">items available<\/a><\/strong>&nbsp;or the&nbsp;<strong>number of customers viewing the product<\/strong>&nbsp;a successful way to boost sales.<\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:10px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h4>Show Non-Product Results<\/h4>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator blog-content-separator-sub-chapter-h4\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>Sometimes when people use your search, they may be looking for&nbsp;<strong><a href=\"https:\/\/www.thelaundress.com\/search.html?term=clean\" target=\"_blank\" rel=\"noopener\">how-to\u2019s<\/a><\/strong>&nbsp;or for&nbsp;<strong><a href=\"https:\/\/www.thelaundress.com\/search.html?term=customer\" target=\"_blank\" rel=\"noopener\">customer service<\/a><\/strong>.<\/p>\n\n\n\n<p>By having a search function that can display these results, you set your shop apart from your competitors.<\/p>\n\n\n\n<p>Shoppers appreciate this as help is always welcome. If nothing else, the average time spent on a page would increase, which helps with SEO and PPC.<\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:10px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h4>Allow Users to Tailor Results<\/h4>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator blog-content-separator-sub-chapter-h4\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>Make sure that different views are available for the shopper to tailor the appearance of the SERP.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.tesco.com\/groceries\/en-GB\/search?query=broccoli\" target=\"_blank\" rel=\"noopener\">Tesco does a great job of this<\/a><\/strong>. Their product range is huge and a simple search like \u201cbroccoli\u201d returns many different brands, price ranges, lifestyle &amp; dietary options. So, here, having options that allow a shopper to tailor results is an important step to personalizing the buying experience. This is called&nbsp;<strong><a href=\"https:\/\/www.prefixbox.com\/blog\/faceted-search\/\">Faceted Search<\/a><\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"850\" height=\"854\" src=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/07\/SSBP-tesco_search_example-850px.jpg\" alt=\"different views are available for the shopper to tailor the appearance of the SERP\" class=\"wp-image-1808\" srcset=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/07\/SSBP-tesco_search_example-850px.jpg 850w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/07\/SSBP-tesco_search_example-850px-300x300.jpg 300w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/07\/SSBP-tesco_search_example-850px-150x150.jpg 150w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/07\/SSBP-tesco_search_example-850px-768x772.jpg 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/figure><\/div>\n\n\n\n<p>While Faceted Search is important, only 40% of eCommerce sites offer it. Filtering and sorting are essential tools that help users find the right products amongst the alternatives.<\/p>\n\n\n\n<p>Since this technology isn\u2019t widely embraced, this is a great way to get an edge on your competition. Don\u2019t wait too long though, otherwise your competitors might get ahead of you.<\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:10px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h4>Sorting Options<\/h4>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator blog-content-separator-sub-chapter-h4\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>Sorting options are not as common as you might think, even though they\u2019re important.<\/p>\n\n\n\n<div class=\"wp-block-getwid-section colorful-highlight-box\"><div class=\"wp-block-getwid-section__wrapper\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<p><strong>A Few Ecommerce Site Search Best Practices:<\/strong><\/p>\n\n\n\n<ul class=\"white-highlight-list\"><li>Price: lowest first<\/li><li>Price: highest first<\/li><li>Sale<\/li><li>Relevance<\/li><li>New items<\/li><\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>You can always set one of these that is most beneficial to your business as a default.<\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:10px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h4>Optimize Synonym Search<\/h4>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator blog-content-separator-sub-chapter-h4\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>This helps reduce the 0-result page rate.<\/p>\n\n\n\n<p>By optimizing synonym search, you can get rid of 0-result pages and gain conversions. This can be quite nuanced, so be sure to check out some&nbsp;<strong><a href=\"https:\/\/www.prefixbox.com\/Technical\/ProductOverview\/SuggestionPopularity\">synonym management best practices<\/a><\/strong>&nbsp;before getting started.<\/p>\n\n\n\n<p>Taking two random examples for the query \u2018male shoes\u2019:&nbsp;<a href=\"https:\/\/www.amazon.com\/s\/ref=nb_sb_noss_1?url=search-alias%3Daps&amp;field-keywords=male+shoes\" target=\"_blank\" rel=\"noopener\"><strong>Amazon<\/strong><\/a>&nbsp;displayed results, whereas GAP only did when the query was changed to \u2018men\u2019s shoes\u2019.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"850\" height=\"479\" src=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/07\/SSBP-synonym_example_amazon-850px.jpg\" alt=\"optimizing synonym search to get rid of 0-result pages and gain conversions\" class=\"wp-image-1809\" srcset=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/07\/SSBP-synonym_example_amazon-850px.jpg 850w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/07\/SSBP-synonym_example_amazon-850px-300x169.jpg 300w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/07\/SSBP-synonym_example_amazon-850px-768x433.jpg 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"850\" height=\"741\" src=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/07\/SSBP-synonym_bad_example_GAP-850px.jpg\" alt=\"example of not perfectly optimized synonym search\" class=\"wp-image-1811\" srcset=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/07\/SSBP-synonym_bad_example_GAP-850px.jpg 850w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/07\/SSBP-synonym_bad_example_GAP-850px-300x262.jpg 300w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/07\/SSBP-synonym_bad_example_GAP-850px-768x670.jpg 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/figure><\/div>\n\n\n\n<p>These dead end searches may be a result of a shopper searching for a certain brand you don\u2019t stock or a common misspelling. Instead of not showing any results at all, you can show similar products from similar brands.<\/p>\n\n\n\n<div class=\"wp-block-getwid-section icon-highlight-box\" style=\"margin-top:30px;margin-bottom:30px\"><div class=\"wp-block-getwid-section__wrapper\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:10%\">\n<div style=\"margin-top:-10px;margin-right:-20px\" class=\"wp-block-getwid-icon alignright is-aligned-right\"><div class=\"wp-block-getwid-icon__wrapper has-text-color has-dark-blue-color\" style=\"font-size:60px\"><i class=\"fas fa-chart-pie\"><\/i><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:90%\">\n<p class=\"icon-highlight-text\">According to Baymard,&nbsp;<strong><a href=\"https:\/\/baymard.com\/ecommerce-search\" target=\"_blank\" rel=\"noopener\">more than 50% of the eCommerce sites surveyed only supported basic keyword matching against product title and description<\/a><\/strong>.<strong>&nbsp;<\/strong>This makes it extremely hard for users to find a product on a site whose jargon they barely know.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>Let\u2019s think about it.<\/p>\n\n\n\n<p>For any business whose vocabulary is not well-known or where there are many synonyms for their products, synonym handling can be a real game changer.<\/p>\n\n\n\n<p>Think about elderly people who aren\u2019t familiar with the tech industry who are trying to buy electronics or for young adults who are trying to buy cleaning products for the first time.<\/p>\n\n\n\n<p>These people don\u2019t know what exactly to search for and are unlikely to correctly guess the site\u2019s jargon, so by adding synonyms, you help these people find the products they\u2019re looking for.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4>Show Product Images when People Mouse-over<\/h4>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator blog-content-separator-sub-chapter-h4\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>\u2018Lightbox\u2019 or&nbsp;<a href=\"https:\/\/www.wolfandbadger.com\/uk\/category\/men\/jewellery\/?colour=Gold\" target=\"_blank\" rel=\"noopener\">\u2018<strong>quick view<\/strong>\u2019<\/a>&nbsp;displays show a mini-image when visitors linger over the product.<\/p>\n\n\n\n<p>On&nbsp;<strong><a href=\"https:\/\/www.wolfandbadger.com\/uk\/\" target=\"_blank\" rel=\"noopener\">Wolf &amp; Badger<\/a><\/strong>&nbsp;products can easily be viewed from different angles, so users can get a better idea of the products without having to load each individual product page. This is a faster and more effective way for shoppers to view products.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"850\" height=\"688\" src=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/07\/SSBP-search_example-HM-850px.jpg\" alt=\"product quick view on category pages improves user expience\" class=\"wp-image-1826\" srcset=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/07\/SSBP-search_example-HM-850px.jpg 850w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/07\/SSBP-search_example-HM-850px-300x243.jpg 300w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/07\/SSBP-search_example-HM-850px-768x622.jpg 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/figure><\/div>\n\n\n\n<p>A simple, but certainly effective way to improve user experience.<\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:10px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h4>Use Dynamic Thumbnails that Actually Resonate with the Query<\/h4>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator blog-content-separator-sub-chapter-h4\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>This is incredibly important and not frequently done.<\/p>\n\n\n\n<p>If a user searches for \u201cred coat\u201d, all the thumbnail images should be shown in red.<\/p>\n\n\n\n<p class=\"paragraph-highlight has-background\" style=\"background-color:#eaf2ff\">According to Baymard, 54% of web shops do NOT use dynamic thumbnails.<\/p>\n\n\n\n<p>I bet by now you know it by heart that search users convert better than the average visitor because they already know what they want to buy.<\/p>\n\n\n\n<p>Your job is to make the buying process as easy as possible by removing any obstacles. One such obstacle is our own senses. If we are looking for a red coat and the thumbnail shows a blue one, we are less likely to click on it. This is an easy obstacle to overcome.<\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:10px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h4>Provide Quick View Options that Actually Resonate with the Query<\/h4>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator blog-content-separator-sub-chapter-h4\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>This isn\u2019t easy, but you and your customers will love it.<\/p>\n\n\n\n<p>Quick View windows show a mini version of the product page with an \u201cadd to basket button\u201d. Since the shopper never has to leave the SERP, this speeds up the buying process.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"850\" height=\"517\" src=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/07\/SSBP-search_example-PullandBear-850px.jpg\" alt=\"Provide an \u201cadd to basket button\u201d on quick view windows for faster buying process\" class=\"wp-image-1813\" srcset=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/07\/SSBP-search_example-PullandBear-850px.jpg 850w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/07\/SSBP-search_example-PullandBear-850px-300x182.jpg 300w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/07\/SSBP-search_example-PullandBear-850px-768x467.jpg 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/figure><\/div>\n\n\n\n<p>Quick View windows can show more than images and the add-to-cart button. Usually, shops display most of the product details here so that users can select the size and color of the item they want and add it to their basket.<\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:10px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h4>Show the Search Query on the Results Page<\/h4>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator blog-content-separator-sub-chapter-h4\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>By keeping the search term displayed, you remind the shopper what they were searching for and, at the same time, provide them a chance to iterate on the query or add an additional feature.<\/p>\n\n\n\n<p>This yields more accurate search results.<\/p>\n\n\n\n<p>One good example is&nbsp;<strong><a href=\"https:\/\/www.lowes.com\/\" target=\"_blank\" rel=\"noopener\">Lowe\u2019s<\/a><\/strong>&nbsp;eCommerce website where I was looking for&nbsp;<strong><a href=\"https:\/\/www.lowes.com\/c\/Outdoors\" target=\"_blank\" rel=\"noopener\">\u2018outdoor\u2019 products<\/a><\/strong>&nbsp;but did not specify exactly what I wanted.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"850\" height=\"554\" src=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/07\/SSBP-search_example-LOWEs-850px.jpg\" alt=\"keep the search term displayed for the shopper and provide them a chance to iterate on the query\" class=\"wp-image-1812\" srcset=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/07\/SSBP-search_example-LOWEs-850px.jpg 850w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/07\/SSBP-search_example-LOWEs-850px-300x196.jpg 300w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2020\/07\/SSBP-search_example-LOWEs-850px-768x501.jpg 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/figure><\/div>\n\n\n\n<p>However, since my query was still displayed in the search box I was able to clarify my request based on the search autocomplete suggestions.<\/p>\n\n\n\n<p>Compare this to the time I was searching for \u201cbooks\u201d on a bookstore&nbsp;<strong><a href=\"http:\/\/www.bookstore.onlinegatha.com\/search.php\" target=\"_blank\" rel=\"noopener\">page<\/a><\/strong>&nbsp;and they did not provide the same option. My query disappeared and I had to start typing all over again.<\/p>\n\n\n\n<p>It is much better for the customer when you&nbsp;<strong>keep the query in the search box until a shopper checks out<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:10px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h4>Show Technical Description<\/h4>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator blog-content-separator-sub-chapter-h4\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p><strong><a href=\"http:\/\/pilot.search.dell.com\/inspiron\" target=\"_blank\" rel=\"noopener\">Dell<\/a>&nbsp;<\/strong>shows a product\u2019s technical details under the names, which speeds up the purchase journey.<\/p>\n\n\n\n<p>Shoppers don\u2019t have to use different features to compare similar products, they can do it right on the search result page.<\/p>\n\n\n\n<p>With this, users can see what they want within a product range and click accordingly.<\/p>\n\n\n\n<p>This is especially relevant for high-tech eCommerce businesses, but any business can benefit from this. Any shop that offers products where the features are easy to compare (such as: cars, bicycles, instruments, hair extensions, etc.) can use this.<\/p>\n\n\n\n<div class=\"wp-block-getwid-anchor\" id=\"summary\"><\/div>\n\n\n\n<h2 class=\"chapter-heading\">Summary<\/h2>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator blog-content-separator\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>Whether you have read the whole article or just skipped to the summary, here is the juice of our guide in 1 minute.<\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:10px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h3>Let\u2019s Recap Some of the Amazing Numbers We Talked about<\/h3>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator blog-content-separator-sub-chapter-h3\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>Search users are at least 4-6 times more likely to convert than the average webpage visitor.<\/p>\n\n\n\n<p>In certain industries, search users can convert&nbsp;<strong>1873%<\/strong>&nbsp;better.<\/p>\n\n\n\n<p>And that\u2019s not all.<\/p>\n\n\n\n<p>Search users can make up 10-40% of all the users on your eCommerce website, which means that&nbsp;<strong>40% to 80% of your online revenue could be generated by search users<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:10px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h3>How Can You Boost Your Revenue with Search, You Might Ask<\/h3>\n\n\n\n<div class=\"wp-block-getwid-section getwid-margin-top-none\" style=\"margin-bottom:-20px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<hr class=\"wp-block-separator blog-content-separator-sub-chapter-h3\"\/>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>Usually these users already have a clear idea about what they want to buy. Your job is to remove all the obstacles that could hinder them from finding it.<\/p>\n\n\n\n<p>Encourage shoppers to use the search options and provide them with a seamless experience. In this article, we gathered the latest trends and eCommerce search best practices to help you achieve these goals.<\/p>\n\n\n\n<p>To have a good <a href=\"https:\/\/www.prefixbox.com\/en-us\/solutions\/ecommercesearchengine\">eCommerce search solution<\/a> you certainly need to capitalize on these opportunities, but to be able to stay ahead of your competitors you need to excel at using and optimizing your search. Whatever decision you make, you need to move forward.<\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:50px\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"wp-block-getwid-person author-profile-picture\"><div class=\"wp-block-getwid-person__image\"><img loading=\"lazy\" width=\"150\" height=\"150\" src=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2019\/04\/Paige_Tyrrell-150x150.jpg\" class=\"wp-image-1830\" srcset=\"https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2019\/04\/Paige_Tyrrell-150x150.jpg 150w, https:\/\/www.prefixbox.com\/blog\/wp-content\/uploads\/2019\/04\/Paige_Tyrrell.jpg 200w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><div class=\"wp-block-getwid-person__content-wrapper\"><span class=\"wp-block-getwid-person__title\">Paige Tyrrell<\/span><span class=\"wp-block-getwid-person__subtitle\">Head of Marketing &#8211; Prefixbox<\/span><p class=\"wp-block-getwid-person__content\">Paige is the Head of Marketing at Prefixbox, a leading eCommerce site search solution. She\u2019s an American who\u2019s been living in Budapest since 2017 and loves giving #alwayslearning sessions to help people optimize their online stores.<\/p>\n<div class=\"wp-block-getwid-social-links has-default-spacing\" style=\"font-size:29px\"><ul class=\"wp-block-getwid-social-links__list getwid-justify-content-center\"><li class=\"wp-block-getwid-social-links__item\"><a class=\"wp-block-getwid-social-links__link\" href=\"https:\/\/www.linkedin.com\/in\/paigetyrrell\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"wp-block-getwid-social-links__wrapper\"><i class=\"fab fa-linkedin\"><\/i><\/span><\/a><\/li><\/ul><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-getwid-social-links has-large-spacing has-icons-framed\" style=\"font-size:20px\"><ul class=\"wp-block-getwid-social-links__list getwid-justify-content-center\"><li class=\"wp-block-getwid-social-links__item\"><a class=\"wp-block-getwid-social-links__link\" href=\"https:\/\/www.facebook.com\/prefixbox\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"wp-block-getwid-social-links__wrapper\"><i class=\"fab fa-facebook-f\"><\/i><\/span><\/a><\/li><li class=\"wp-block-getwid-social-links__item\"><a class=\"wp-block-getwid-social-links__link\" href=\"https:\/\/www.linkedin.com\/company\/prefixbox\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"wp-block-getwid-social-links__wrapper\"><i class=\"fab fa-linkedin-in\"><\/i><\/span><\/a><\/li><\/ul><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>25 ecommerce site search best practices covering relevance, filters, autocomplete, and zero-results handling: with the fixes that move conversion the most.<\/p>\n","protected":false},"author":4,"featured_media":5001,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.prefixbox.com\/blog\/wp-json\/wp\/v2\/posts\/885"}],"collection":[{"href":"https:\/\/www.prefixbox.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prefixbox.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prefixbox.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prefixbox.com\/blog\/wp-json\/wp\/v2\/comments?post=885"}],"version-history":[{"count":193,"href":"https:\/\/www.prefixbox.com\/blog\/wp-json\/wp\/v2\/posts\/885\/revisions"}],"predecessor-version":[{"id":7860,"href":"https:\/\/www.prefixbox.com\/blog\/wp-json\/wp\/v2\/posts\/885\/revisions\/7860"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.prefixbox.com\/blog\/wp-json\/wp\/v2\/media\/5001"}],"wp:attachment":[{"href":"https:\/\/www.prefixbox.com\/blog\/wp-json\/wp\/v2\/media?parent=885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prefixbox.com\/blog\/wp-json\/wp\/v2\/categories?post=885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prefixbox.com\/blog\/wp-json\/wp\/v2\/tags?post=885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}