Prefixbox Privacy Policy

This privacy policy (the “Policy”) governs data and information collected by Prefixbox Zrt. (hereinafter referred to as „Prefixbox”). This policy also describes the choices available to you regarding the use of, your access to, and how to update and correct your personal information.



Prefixbox software („Prefixbox” or „we”) is incorporated into webshops and collects information regarding the behavior of visitors on the webshop in order to augment the search box in order to help shoppers find what they are looking for. The webshop visitors are referred to as „users” hereinafter.

Our customers are webshops who register on our self-service portal. They are hereinafter referred to as „Customer” or „you”.



Prefixbox handles the following personal data:

You provide your name, email address, and telephone number and other personal data if necessary when registering with Prefixbox in order for us to identify and can get in contact with you.

While providing services, Prefixbox acquires additional information regarding our service, including data related to your use of Prefixbox. e.g. website URL.

Prefixbox handles the following data from your users:

Cookie/local storage name Type Expiration time Category Module Sticky/Session based What is it used for? What doesn't work without this cookie?
_pfbuid Cookie 1 year Mandatory All Sticky (User based) This is an automatically generated identifier, which indicates the same visitor has returned to the customer’s website. Required for correctly loading the application.
_pfbsesid Cookie 15 minutes Statistics Analytics Session This is an automatically generated identifier, which helps identify users’ visits. Prefixbox Search Analytics does not work correctly.
_prefixboxIntegrationVariant Cookie 1 day Statistics Analytics Sticky (User based) This cookie is used during A/B tests; your placement in either the control or treatment group is logged and your shopping behavior is aggregated with that of other visitors. Prefixbox Search Analytics does not work correctly.
_pfbx_user_search_engine_layout_type Local Storage Persistent (LocalStorage) Functionality Search Sticky (User based) The User Search Engine Cookie saves your indicated preferred Search Engine layout and automatically applies the same structure for future visits. Application won't remember previously selected layout type for the search engine result page (grid, tile).
Local Storage Persistent (LocalStorage) Mandatory All Sticky (User based) Holds the application's configuration in the cache to improve load-time speed. Required for caching.
_pfbx_preview_application Cookie 1 day Mandatory All Sticky (User based) This cookie is used during Prefixbox application previews. Application preview won't work.
_pfbx_preview_merchandising Cookie 1 day Mandatory All Sticky (User based) This cookie is used during Prefixbox Merchandizing previews Merchandizing preview won't work.
_pfbx_preview_abtest Cookie 1 day Mandatory All Sticky (User based) This cookie is used during Prefixbox A/B test previews. A/B test previews won't work.
_pfbx_apiKeys_v3_{pfbx_website_tracker} Local Storage Persistent (LocalStorage) Mandatory All Sticky (User based) This is used for holding customer keys for our APIs. Required for authentication
_pfbx_application_information Cookie 1 day Functionality All Sticky (User based) This cookie is used to identify loaded Prefixbox applications. Identifying loaded applications.
_pfbx_custom_properties Local Storage Persistent (LocalStorage) Mandatory All Sticky (User based) This is used for testing. Used for debugging by the Prefixbox dev team.
_pfbx_scrollPosition Local Storage Persistent (LocalStorage) Functionality Search, Related Product, Product Recommendation Sticky (User based) This is used to hold a user's latest position on the search page. User scrolled to top of the page after navigating back from the product page.
_pfbx_previousUrl Local Storage Persistent (LocalStorage) Functionality Search, Related Product, Product Recommendation Sticky (User based) This is used to hold a user's latest URL to scroll back to their most-recent position. User scrolled to top of the page after navigating back from product page.
_pfbx_state_before_similar Local Storage Persistent (SessionStorage) Functionality Search Sticky (User based) This is used for storing the latest application state when clicking on a similar product. Saving the latest application state while navigating between normal search results and image similarity results.
_pfbx_product_recommendation_collection Local Storage Persistent (LocalStorage) Functionality Product recommendation Sticky (User based) Used for collecting product page visits for product recommendations. Product recommendations won't work properly.
_pfbx_possible_right_click_data Local Storage Persistent (LocalStorage) Statistics All Sticky (User based) Used for collecting products opened with right click. Logging of click events, for Prefixbox suggestions, opened in new tab or new window.
_pfbx_user_feedback_params Session Storage Persistent (SessionStorage) Functionality Search Sticky (User based) This stores which search result pages are already rated by the user. Application won't remember previously rated pages.

The users IP address is not stored by Prefixbox.

The collected user information is not personal data since Prefixbox is not able to identify the end users in any way and does not receive any personal information regarding the end users from our customers.



Prefixbox may use your Personal Data:

  • To manage your access to the services provided by Prefixbox;
  • To manage Prefixbox's relationship with you, including the administration of contracts, orders and invoices (which may include access to your account, your usage data for support purposes and your billing data);
  • To provide promotional communications regarding Prefixbox's products and services;
  • To assemble statistics regarding the use of Prefixbox's website, products and services;
  • And to comply with any legal or regulatory obligations.

You expressly give your consent for the collection and use of your personal data in compliance with this Privacy Policy.



Prefixbox will share your personal information with third parties only in the way described in this Privacy Statement.

Prefixbox will not sell, transfer, assign, or grant access to your Personal Data to any third party, except if required by law or binding administrative decision.

Prefixbox may provide your personal information to third party contractors and vendors, operating under Prefixbox's direction who have an appropriate legal obligation to Prefixbox and who are authorized to use your personal information only as necessary to provide services to help Prefixbox with its business activities.

Prefixbox may also disclose your personal information to any other third party with your prior consent.



Prefixbox will maintain appropriate and adequate security measures and policies designed to protect your Personal Data from disclosure to third parties. Prefixbox will promptly notify you as soon as is reasonably practicable if it discovers or suspects any security vulnerabilities or unauthorized access to the Prefixbox Services and will provide such information and cooperation as may be reasonably required to enable you to mitigate, remediate, and address such vulnerabilities, unauthorized access, or breach. If reasonable in the event of an actual security breach Prefixbox will issue a report at such time that describes: (i) the date of the security breach; (ii) a description of the disclosures involved in the security breach; and, (iii) the steps Prefixbox has taken to investigate the security breach, and mitigate potential harm. If your data is provided to Prefixbox pursuant to your agreement with a Prefixbox customer, you acknowledge that, except to the extent provided by applicable law, you will look to that customer for any liability regarding your Personal Data.



Prefixbox retains Personal Data during the term of your use of the Prefixbox website and services and two years thereafter except:

Prefixbox may retain Personal Data for a longer period:

  • to the extent required by law;
  • as necessary or appropriate to protect Prefixbox's interests, including as part of any actual or potential dispute


You have certain rights regarding your personal information according to GDPR and local law. You have the right to access and correct or request the removal or restriction of any of your Personal Data or object to the use of it. You have the right to lodge a complaint with your data protection authority and you can ask to receive your personal information in a usable electronic format and transmit it to a third party (right to data portability). You can exercise your rights regarding your Personal Data by contacting Prefixbox at:

Email address:
Postal address: 31 Visegrádi Street, 1132 Budapest, Hungary



Prefixbox and its partners use cookies or similar technologies to analyze trends, administer the website, track user's movements around the website, and gather demographic information about its user base as a whole. Users can control the use of cookies at the individual browser level. Prefixbox creates aggregate data of the users' behavior on the websites in order to provide its services. As is true of most websites, Prefixbox gathers certain information automatically. This information may include Internet Protocol (IP) addresses, browser type, Internet Service Provider (ISP), referring/exit pages, operating system, date/time stamp and/or clickstream data.

Cookies are small text files that are stored on your device when you browse the internet. They allow us to remember your preferences, track your behavior, and provide personalized content and advertising. Some of the cookies Prefixbox use are essential for the website to function properly, while others are non-essential and require your consent before we can use them. Prefixbox partners with third parties to manage its advertising on other sites. Such third party partners may use cookies or similar technologies in order to provide you advertising based upon your browsing activities and interests. Prefixbox is committed to protecting your privacy and complying with the General Data Protection Regulation (GDPR). As part of our GDPR compliance efforts, Prefixbox maintains a list of all the third-party cookies that are set when you visit our website. This list provides transparency and allows visitors to make an informed decision about whether to allow non-essential cookies:

Visitor tracking

We use Lead Forensics to track website activity, including IP address, visit date and duration, and visited web pages. This tool identifies businesses through IP tracking, not cookies, and only provides publicly available information. It does not provide personal or sensitive data on individual visitors. We may use this data to contact businesses or for marketing, but we will not share it with third parties. Learn more at



If Prefixbox offers a newsletter and you choose to subscribe, Prefixbox will use your name and email address to send the newsletter to you. You may choose to stop receiving newsletters or marketing emails by following the unsubscribe instructions included in these emails, accessing the email preferences in your account settings page, or contacting us at



Prefixbox reserves the right to modify this Privacy Policy at any time. The revisions will be effective upon Prefixbox's publication of the revised policy on the Prefixbox website. If Prefixbox makes any material changes, it will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on this website prior to the change becoming effective. Your continued use of the Prefixbox services expressly indicates your acceptance of Prefixbox's then-current Privacy Policy and your consent to Prefixbox's collection of Personal Data.

We encourage you to periodically review this page for the latest information on our privacy practices. If you have questions or concerns about this Privacy Policy, please contact Prefixbox at

This Privacy Policy is effective as of July 20th, 2018.