By placing keyword suggestions around search results, customers are able to disambiguate their initial query by honing in on specific products. Related Searches also recommends complementary products to users. If someone buys shoes, Related Searches will recommend shoe cleaner or socks in the recommended keyword box - an easy way to increase average order value.
If a search displays no results, similar products and keywords that match the initial query will automatically be generated to help users navigate to related products.
30% of eCommerce searches display no results when the search engine is not optimized