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AI-Powered Game-Changer: How AI Search Boosted Praktiker’s Revenue by 26%.
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Increase revenue and conversion rate by leveraging search and discovery features designed for DIY retailers.
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Statistics are based on Prefixbox Analytics and Google Analytics
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The DIY industry has seen an uptick in traffic as more people have taken up home improvement projects.
A positive online experience is crucial to ensuring DIY shoppers can find what they need to complete their wide range of desired projects.
Statistics are based on Prefixbox Analytics
Prefixbox’s A/B test results are objective and show improvements in almost all of our KPIs. However, the best thing about Prefixbox is the way they reached our goals with steadiness and a flexible attitude against strict requirements.
Since implementing Prefixbox’s search functions, our online store has more relevant suggestions for shoppers. With Prefixbox our customers receive instant product and category suggestions that are easy to understand, and we have greatly improved the overall user experience of our site.
Our customers usually buy multiple products at a time and search for specific items. Prefixbox’s Related Searches are great because they quickly direct customers to additional products and boost our average order size.
Our customers love Prefixbox’s Autocomplete. We are able to accurately predict products after just one character is entered! Once two characters are entered, the suggestions are perfect.
Prefixbox improved our customers’ shopping experience and business results at the same time.
Most of our customers buy our products as gifts, so they need good ideas to choose from, which makes Autocomplete’s accuracy and Related Search suggestions critical. Working with Prefixbox is easy and their products have really helped our customers.
Prefixbox’s search analytics are amazing! We can see when our product search isn’t working and often look at the analytics portal to check the health of our search engine.
Pricing is based on API requests and the suites used. Every suite comes with a 14 day free trial.
DIY retailers have huge catalogs full of products with multiple variants and attributes, which makes filtering an especially important aspect in streamlining navigation and providing a great customer experience. Prefixbox offers rich filtering options related to the searched product’s facets, or attributes, to help shoppers find what they’re looking for as quickly as possible.For example, if a shopper searches for floor tiles, they can use faceted filters to specify the surface type, tile location, color, price, and/or product availability. Availability-based filters show shoppers what they can buy immediately, so they can avoid the disappointment of finding a product they want to purchase and then discovering it is not currently available.
Related Searches leverage a self-learning AI-based algorithm to generate recommendations based on semantic relations and user behavior. These recommendations match user intent and help shoppers navigate, refine, or reformulate their initial search query. All suggestions are placed above and below the search results and on zero result pages to help shoppers navigate with just one click.For example, if a shopper searches for planed timber, Related Searches will recommend relevant synonyms like planed wood sheet, planed wood panels, treated lumber, and more.These are especially useful in the DIY industry, where products have many synonyms.
Related Products provide additional product suggestions derived from user behavior that enhance the text-matched search engine results. Related Products suggestions match the initial search intent and are strategically placed on the SERP and zero results pages to help shoppers navigate to desired products quickly and easily. This product is especially useful in DIY, where shoppers don’t always include product names in their search.For example, if someone searches for a ceiling lamp, they can easily specify if they’re looking for a pendant light, a spotlight, or a chandelier.
Retailers in the DIY industry often offer a wide range of products with technical names. Accurate synonyms are crucial in suggesting relevant products to shoppers who search for products named differently in a retailer’s catalog.With Prefixbox, synonym management is easy to see, edit, and maintain. Synonym candidates are continuously, and automatically, mined based on click feedback and can be easily reviewed and added to the applied synonym list manually.Synonym directions can be set (either two-way or one-way) for even more accurate results.
In the DIY sector, many products are sold in different sizes. If a shopper searches for a specific measurement than what’s used in a retailer’s catalog, shoppers may see irrelevant results or end up on a zero result search page.Our search engine understands the dimensions used in search queries and uses feature extraction to help shoppers find the exact products they’re looking for regardless of how they wrote the size in their search.For example, if a shopper searches for a 1.5m or 1500mm PVC ventilation pipe, the store will automatically recommend the 150cm pipe if that’s the size in stock.
The Multi-Store Feature makes it easy for shoppers to find products in a desired location. Once they choose a specific store, stock information will automatically update to show what’s available.In the DIY industry, products can't always be delivered, and many shoppers prefer seeing items in person and picking them up in-store, so displaying product availability in a specific location is crucial to creating a positive omnichannel shopping experience.
Detailed Product Tiles appear when a shopper hovers over a specific product tile on the SERP so they can easily view and select product variants without visiting a product page.These easy-to-read, detail-rich tiles reflect current stock, store availability, pricing information, size and color options, and add-to-cart buttons to shorten the path to purchase and create a user-friendly shopping experience.
Streamline the path to purchase with data-driven search results that increase conversion rate.
Increase engagement and help shoppers refine their search intent with just 1 click.
Inspire shoppers to explore your catalog with relevant recommendations that boost average order value.
Optimize your solution with insightful metrics, frequent A/B tests, and search experts dedicated to improving the user experience in your store.