Personalized Search

Improve user experience by showing shoppers search results personalized to their preferences.

See Pricing Explore AI Search
Prefixbox Personalized Search illustration - product re-ranking

Personalized search results for every shopper

Personalize search results by user preferences like brand, color, and size based on user profiles from your Customer Data Platform (CDP).
Prefixbox’s Personalized Search combines the power of our AI Search Engine and re-ranks search results based on the personalization strategy you configure in the Prefixbox Admin Portal.
Prefixbox doesn’t store any personally identifiable user information, so our personalized search complies with privacy regulations.
Allow shoppers to turn off personalized results when they’re on the SERP in case they just want to shop the most relevant results.

Personalize search results throughout the shopping journey

Personalized AI Search

Personalize the search results by show shoppers products aligned with their preferences and sizes.

Here you can see the product results for ‘sneakers’ are personalized to the shopper’s preference for women’s shoes in white.

Prefixbox Personalized Search illustration - women sneakers search results with personalization Prefixbox Personalized Search illustration - women sneakers search results without personalization
With Personalization
Without Personalization

Personalized Rich Autocomplete

Start personalizing search results as soon as shoppers focus into the Rich Autocomplete.

The shopper’s preference for women’s shoes in white is already apparent as soon as she focuses into the search bar.

Prefixbox Personalized Search illustration - women sneakers autocomplete box with personalization Prefixbox Personalized Search illustration - women sneakers autocomplete box without personalization
With Personalization
Without Personalization

Create your personalization strategy

Configuration

Select the product attributes that are considered for personalization. Then decide the order of importance of these attributes. You can do this on Prefixbox Admin Portal.

For example, a shoe retailer might personalize results based on the following attributes in this order:


1. Size

2. Brand

3. Color

Ranking

Search results that match all 3 parameters will appear at the top. If many results match the criteria, they will be ranked by search result relevancy.

Results will be re-ranked according to the table below when a shopper has a preference for:


1. Size: 35

2. Brand: Nike

3. Color: White

Prefixbox Personalized Search illustration - sneakers personalized ranking table Prefixbox Personalized Search illustration - sneakers original ranking table
With Personalization
Without Personalization

How it works

1
Shopper is identified via the retailer’s CDP
2
Preference data (size, brand, color) is pulled from the CDP and stored in the browser  
3
Shopper executes a search for ‘running shoe’ 
4
Product results matching the ‘running shoe’ query are retrieved 
5
Results are re-ranked based on shopper preferences (size: 35, color: white, brand: Nike) 

Personalized Search

See the difference when results are personalized. 

With Personalization
Without Personalization
Prefixbox Personalized Search illustration - sneakers personalized ranking search engine result page Prefixbox Personalized Search illustration - sneakers original ranking search engine result page
Prefixbox Personalized Search illustration with Merchandizing

Personalization and Merchandising 

Merchandising rules take preference over personalization, so any search results boosted via Merchandising will not be impacted by Personalized Search.


Prefixbox will first display products boosted via Merchandising and then show the personalized search results below.


Personalized Search or AI Re-Ranking 

Personalized Search and AI Re-Ranking cannot both be applied at the same time. 

When data from the CDP is available, results will be personalized and AI Re-Ranking won’t apply.

If data from the CDP is not available to personalize search results, then AI Re-Ranking will automatically be applied to ensure the most relevant, popular results are shown first.

Prefixbox Personalized Search illustration - AI re-Ranking with no personalization Prefixbox Personalized Search illustration - Personalized results, no AI Re-Ranking
With Personalization
Without Personalization

See Pricing

Pricing is based on API requests and the suites used. Every suite comes with a 14 day free trial.

Prefixbox AI Search

Personalized Search is part of Prefixbox AI Search. Learn more about our search solution to see how you can streamline the shopping journey to increase conversion rate and revenue.