Search Promotions allow you to override organic results on the SERP in order to place the products you want to sell in the top positions. These can be presented in the same way as regular results and are impacted by the dynamic filters, sorting, and paging.
Brand promotion: Imagine a shopper searches for ‘camera’ and you have a lot of Nikon cameras you want to sell. With Search Promotions, you can place these in the top positions on the SERP to increase frequency of purchase.
Search result enhancement: Imagine a shopper searches for ‘camera’ and the query returns 3,000 results - most of which are camera accessories. Create a better shopping experience by editing the results so cameras are displayed first.