ECOMMERCE SITE
SEARCH FOR
HEALTH AND BEAUTY

Increase revenue and conversion rates by leveraging
search features unique for health and beauty retailers.

Trusted by

WHAT MAKES THE HEALTH AND
BEAUTY INDUSTRY UNIQUE?

Health and Beauty is one of the fastest growing eCommerce categories in the world.
In order to harness the full potential of your webshop, it’s important to understand unique customer expectations
and the challenges facing the industry.

INDUSTRY STATS

17%

Growth

YoY growth of the health and beauty eCommerce industry in US

Source - BIG COMMERCE

14%

Global revenue

Of global revenue driven by online sales

Source - INTERNET RETAILING

1/3

Mobile users

Of online purchases happen on mobile phones in US

Source - SOURCE CRITEO

1-2%

Product return rate

Return rate - this is some of the lowest in eCommerce.

Source - OURCE DIGITAL COMMERCE 360
SEARCH STATS

21%

Search user rate

Of shoppers use the search function

Source - SOURCE PREFIXBOX

80%

Revenue from earch users

Of online revenue is generated by search users

Source - SOURCE PREFIXBOX

4.2x

Conversion

Search users convert 4.2 times better

Source - SOURCE PREFIXBOX

15

Products

Average number of products/purchase

Source - OURCE PREFIXBOX

HEALTH AND BEAUTY
E-TAILER CHALLENGES

01 02 03 04 05 06
01

Shoppers purchase an average of 15 products per visit, so site-wide navigation needs to be seamless .

02

Shoppers know exactly what products they want, so search needs to be fast and accurate.

03

A high quality Autocomplete is essential because shoppers often add products to their cart directly from the Autocomplete. These are high converting shoppers.

04

Most people are used to shopping in person, so meeting online shopper expectations can be difficult

05

An increasing number of shoppers buy from mobile phones where typos are common. A strong Autocomplete with typo tolerance is needed to avoid this.

06

Reviews play a big role in helping health and beauty shoppers decide what to buy, so filtering by reviews is essential in a search function

WITH RELATED SEARCHES AND SYNONYM
MANAGEMENT ROSSMANN INCREASED
ONLINE REVENUE

Revenue increase from
site-search users

+6.16%

eCommerce conversion
rate increase

+6.76%

KEY SEARCH FEATURES FOR
HEALTH AND BEAUTY STORES

SYNONYM MANAGEMENT

Adding synonyms to keywords and products increases the relevant result count and decreases 0-result rates. This is especially important in health and beauty webshops as people often search differently than products are named in your catalog.

This can be a time-consuming task, so we created tools to make it more efficient and have a team to manage it for you.

Learn More

RELATED PRODUCTS

Related Products provides product suggestions based on semantic relations to help shoppers navigate to product pages with just 1 click.

These are especially useful on 0-results pages, which happen around 10% of the time in the Health and Beauty sector.

Learn More

RELATED KEYWORDS

Related Keywords displays additional keyword recommendations on every query, so shoppers can re-formulate their query or find complementary products with just 1 click.

This helps shoppers easily find all the products they’re looking for to quickly complete their order.

Learn More

MERCHANDISING

Merchandising helps you promote the products you want to sell by giving you the power to edit the Search Engine Results Page.

Boost products and brands, create custom landing pages, set-up intent clarification rules and moreto encourage shoppers to make a purchase.

Learn More

DYNAMIC FILTERING

Product reviews play a big role in health and beauty shoppers’ buying journey.

Enable dynamic filtering to always show filters relevant to the products, enable shoppers to filter by reviews, and ensure no filtering combination leads to 0-results.

Learn More
Are you leaving money on the table with an underperforming search?

Find out with our free detailed analytics.