Online Experiment Setup
Shopper were split randomly into two groups to ensure a fair and statistically sound setup. One group was getting Prefixbox’s predictive search (Autocomplete) and Search page embed, while the group experienced the original XCloud Search.
The test ran for 3 weeks total and 1,834 orders were made during the period.
To ensure clean data, two exclusions were applied at the end:
- Orders in the top and bottom 10% value ranges (to remove outliers)
- External referral sources (paid campaigns) as these shoppers landed directly on a product page