DIY

How Prefixbox Drove 39% More Orders on Shopify

The ‘Built for Shopify’ Prefixbox AI Search & Filter app significantly outperformed the original XCloud Search & Product Filter in a live A/B test on major DIY store.

Key Results 

+39%

increase in Orders

+25%

increase in Revenue

+39%

increase in Orders

+25%

increase in Revenue

The Website

The test was conducted on a leading online DIY store with around 160,000 monthly visits.

The Story

The DIY store had been using XCloud Search, but the Prefixbox team proposed a direct comparison to highlight the advantages of its AI-powered solution.

The store agreed to run a head-to-head A/B test between the two platforms.

The Solution

The client agreed on an A/B test, that run for 3 weeks in 2025 April-May.

At the end, Prefixbox users generated 39% more Orders and 25% more Revenue, signalling that Prefixbox provided more relevant results and a better search experience overall.

Online Experiment Setup

Shopper were split randomly into two groups to ensure a fair and statistically sound setup. One group was getting Prefixbox’s predictive search (Autocomplete) and Search page embed, while the group experienced the original XCloud Search.

The test ran for 3 weeks total and 1,834 orders were made during the period.

To ensure clean data, two exclusions were applied at the end:

  • Orders in the top and bottom 10% value ranges (to remove outliers)
  • External referral sources (paid campaigns) as these shoppers landed directly on a product page

Why Prefixbox Won: A Smarter Search Experience

Prefixbox outperformed XCloud by delivering more relevant search results, thanks to the advanced typo-tolerance, AI Search, and the minimization of zero-result searches.

Example:

A shopper searched for a misspelled term: ‘sport tubulare’ (correct spelling: ‘suport tubulare’, meaning ‘rack for socket wrenches’).

Prefixbox AI Search was able to correctly interpret the query and show relevant results:

However, XCloud failed to recognize the typo and showed an empty (zero-result) page, disrupting the customer journey and increasing the risk of churn:

Detailed Results

39% increase in the number of Orders

During the test period, shoppers using Prefixbox AI Search placed 39% more orders than those using XCloud.

28% increase in Average Purchase Revenue per User

Total revenue was 25% higher among Prefixbox users. The Average Order Value (AOV) was ~10% lower compared to XCloud, meaning Prefixbox drove more total purchases, with slightly smaller baskets on average.

Summary

In a three-week A/B test on a leading DIY Shopify store, the ‘Built for Shopify’ Prefixbox AI Search & Filter app outperformed the incumbent XCloud Search & Filter solution, delivering 39% more orders and 25% higher revenue.

Prefixbox's advantage came from its advanced typo-tolerance, semantic understanding, and ability to minimize zero-result pages. One example included correctly interpreting a misspelled query (‘sport tubulare’) that XCloud failed to resolve.

Officially certified as Built for Shopify in 2025, Prefixbox offers easy one-click installation, native theme editor customization, and dynamic filters, helping merchants drive better search experiences and stronger business outcomes.

Prefixbox Search Icon

Prefixbox AI Search & Filter App

The Prefixbox AI Search & Filter app officially earned the 'Built for Shopify' status in 2025, the first among AI search providers. This recognition confirms that the app meets Shopify’s highest quality standards: it’s easy to use, natively integrated, secure, high-performing, and designed to help merchants succeed.

The app can be enabled with one click and includes:

  • predictive search bar (Autocomplete) with product, keyword and collection suggestions that refresh with each keystroke, and it’s customizable natively inside Shopify’s Theme Editor
  • the Search page and the Collection pages, with unlimited dynamic filters and customizable product tiles

Boost conversion rates with rapid search recommendations, typo-tolerant search results and easy synonym management.

Shopify Self-Service Plans

Free Plan available. All paid plans come with a 14-day free trial.

Prefixbox AI Search App

Enterprise-grade Search for All Shopify Merchants.

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