Before Prefixbox, Rossmann was looking for a way to help shoppers easily add multiple products to their basket in order to upsell
and was in need of synonym management as many of their customers searched for products using different terminology than Rossman used to label products.
This disparity meant that shoppers often ended up on 0-results pages, which was bad for the shopper and for Rossmann.
When Rossmann realized that Prefixbox's Related Searches suggests products and keywords to shoppers in order to help easily disambiguate search queries, they were eager to test it out.
Rossmann's customers loved Prefixbox so much that when, during this A/B test, they weren't shopping on a page with Prefixbox, they called Rossmann and said they wanted the previous search experience back!
After finishing the experiment, Rossmann saw how much Prefixbox increased their conversion rates and online revenue
Rossmann decided to fully onboard Prefixbox and was eager to see how the Related Searches and Synonym Management products would improve their webshop.
These suggestions help increase average order value by recommending related products to shoppers after they add something to their cart.
Related Searches recommends both products and keywords on 0-results pages to help shoppers navigate away from a dead-end.
„Our customers usually buy multiple products at a time and search for specific items. Prefixbox's Related Searches is great because it
quickly directs customers to additional products and boosts our average order size.”
Webshop Operational Leader
Since Rossmann has been using Prefixbox on their online store, they have experienced a 6.16% increase in online revenue, which greatly
impacted the business. Most of this improvement comes from a 6.76% increase in conversion rate. This increased efficiency is a scalable way to continually improve the webshop.
By a simple addition to their search function, Rossmann was able to optimize their online store.
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