While retailers focus on topline metrics like E-commerce Conversion Rate and Revenue, it's also important to look at underlying search relevance metrics that influence the search user experience.

Since search users generate around 60-70% of online revenue and are 4-5 times more likely to make a purchase on a typical DIY site according to our data, conversion rate heavily relies on how often shoppers can find what they’re looking for.

Increasing the number of sessions with search that are successful (where a shopper finds what they are looking for) and how quickly they find it, will increase conversion rate and improve user experience.

For more details, visit the Search Analytics product page.

Altogether, the control group (with Prefixbox’s full Search Suite) received 24% more clicks on products on the Search Result Engine Pages, Autocomplete box and Related Products combined.

Search Success Rate is the proportion of sessions with any type of engagements (click or cart events on products) on any of search modules (search results, autocomplete and related products) on the Search Result Engine Page.

In other words, the ratio of sessions where users found what they were looking for went up by 7.2 percentage points.

Time to Success (TTS) shows the median number of seconds between the first interaction with the search function and a shopper’s first click on the Search Engine Results Page (product clicks and cart events included).

A 9.7% (4.6 second) decrease in the TTS clearly shows that shoppers found what they were looking for more quickly, improving the user experience.

Zero result searches occur when the search engine returns no products for a given search query. Turning on advanced modules like Related Products, Merchandizing, and advanced features like Synonyms decreased Zero Result Search Rate from 8.1% to 4.6%, by 52%.