The importance of Search Success Rate and Time to Success
While retailers focus on topline metrics like E-commerce Conversion Rate and Revenue, it's also important to look at underlying search relevance metrics that influence the search user experience.
Since search users generate around 60-70% of online revenue and are 4-5 times more likely to make a purchase on a typical DIY site according to our data, conversion rate heavily relies on how often shoppers can find what they’re looking for.
Increasing the number of sessions with search that are successful (where a shopper finds what they are looking for) and how quickly they find it, will increase conversion rate and improve user experience.
More successful search sessions result in increased conversion rate.
When people find what they’re looking for, they spend more money and purchase more frequently.
North Star Analytics
Search Success Rate
Increase the number of search sessions where users find what they’re looking for.
Time to Success
Shorten the time users spend between starting a search and finding the right product.
For more details, visit the
Search Analytics product page.
Search Clicks increased by 24%
Altogether, the control group (with Prefixbox’s full Search Suite) received 24% more clicks on products on the Search Result Engine Pages, Autocomplete box and Related Products combined.
Search Success Rate increase from 48.6% to 55.8%
Search Success Rate is the proportion of sessions with any type of engagements (click or cart events on products) on any of search modules (search results, autocomplete and related products) on the Search Result Engine Page.
In other words, the ratio of sessions where users found what they were looking for went up by 7.2 percentage points.
9.7% decrease in Time To Success
Time to Success (TTS) shows the median number of seconds between the first interaction with the search function and a shopper’s first click on the Search Engine Results Page (product clicks and cart events included).
A 9.7% (4.6 second) decrease in the TTS clearly shows that shoppers found what they were looking for more quickly, improving the user experience.
52% drop in Zero Result Search Rate
Zero result searches occur when the search engine returns no products for a given search query. Turning on advanced modules like Related Products, Merchandizing, and advanced features like Synonyms decreased Zero Result Search Rate from 8.1% to 4.6%, by 52%.
Prefixbox conducted an A/B test on a DIY client's site to evaluate the impact of Prefixbox’s full Search Suite.
The test focused on measuring impact via north-start search relevancy metrics that impact top-line metrics like conversion rate and revenue.
The results showed significant improvements, including a 24% increase in Search Clicks, a 9.7% decrease in Time to Success, and a 7.2 percentage point increase in Search Success Rate and a 52% drop in Zero Result Search Rate.