Quick FAQ on Shopify Search Analytics

What is search analytics?

Search analytics is the process of collecting, analyzing, and interpreting data from your store’s search activity. It shows which products customers want, which searches lead to sales, and where gaps in your catalog or UX exist.

Why is search analytics important for Shopify stores?

Because it provides demand-driven insights. While traffic analytics shows how visitors arrive, search analytics reveals what they’re looking for once they’re on your site: helping you optimize merchandising, marketing, and product availability.

What search analytics are the most important?

The three main areas to focus on in Shopify search analytics are:

• Daily charts (search and engagement metrics)
• Popular searches
• Zero result searches

These are covered in more detail later in the article.

Where to find search analytics in Shopify?

Shopify has some built in search reports under Shopify’s Admin Dashboard -> Analytics. Be aware that these reports only populate if you use Shopify’s native Search & Discovery app.

If you use a more specialized third-party solution, such as Prefixbox AI Search & Filter, you’ll also have access to a dedicated analytics section. These apps often provide more detailed metrics, and you can combine them with Shopify’s native sales and session reports for a complete picture of customer behavior.

How often should Shopify merchants review search analytics?

At least weekly. For stores with frequent promotions or seasonal demand, checking daily ensures you can quickly catch trends, stock issues, or technical problems.

Daily Search and Engagement Trends on Shopify

Start with daily search and collection engagement charts available through your Shopify reports and analytics integrations. You’ll see something like these:

If you notice an upward or downward trend, you should check the following 5 factors:

1. Product Catalog or Site Changes – Did you update your Shopify catalog or change product visibility? Cross-check with Shopify’s built-in traffic reports or Google Analytics.
2. Seasonal / Calendar Effects – Holidays, back-to-school, and other recurring events impact search behavior.
3. Marketing & Campaigns – Shopify discount codes and promotions can spike interest in certain keywords.
4. Technical Issues – Ensure your search function, apps, and indexing are working properly.
5. User Behavior Shifts – Look for emerging keywords that reflect new customer preferences.

Similar to Search engagements and results, most apps offer Category chart too, showing how shoppers interact with Category pages.

Learning from Popular Shopify Searches & Categories

Your Popular Searches and Categories report is one of the most powerful parts of Shopify’s search analytics.

Treat search volume as a leading indicator of demand.

Similarly, Popular Categories reportshows the most visited product collections.

If a product is highly searched but not converting, investigate: stock availability, product description clarity, or checkout UX friction.

Compare this data to Shopify’s Most Sold Items report. If they don’t align, check these 4 factors:

1. Stock levels – Are top-searched items often out of stock?
2. Pricing – Compare searched product price points to your top sellers.
3. Product Data – Enrich product pages with attributes, images, and reviews.
4. Synonym & Typo Handling – Make sure common variations (e.g., “tshirt” vs. “t-shirt”) deliver relevant results.

Insights from Shopify search analytics should feed into your buying strategy, promotional campaigns, and content calendar.

Zero-Result Searches: Fixing Search Gaps

The Zero Result Searches and Zero Engagement Searches reports highlight missed opportunities. They differ in:

• Zero result searches – List of terms that showed no results
• Zero engagement searches – Searches where shoppers didn’t click or engage

How to handle zero result and zero engagement searches

• Add synonyms for frequent zero-result queries.

• Expand product metadata so Shopify indexes products under more search terms.

• Spot catalog gaps: if customers search for products you don’t carry, it’s a signal for buying decisions.

Optimizing Shopify’s Zero Result Pages

Customize “no result” message to provide helpful search tips such as:

• Check your spelling
• Try fewer keywords
• Browse related collections

Include contact options on zero result pages so customers can request help or products.

Showcase bestsellers or related products to keep shoppers engaged.

This ensures that even when Shopify can’t find a result, the customer still has a chance to convert.

For more tips on good zero result pages, check our previous blogpost on the topic.

Bonus: Advanced Analytics with Prefixbox AI Search & Filter

If you want to go beyond Shopify’s built-in reporting, the Prefixbox AI Search & Filter app provides a richer layer of search analytics designed for ecommerce growth.

With Prefixbox, you can track:

• Search Volume & Engagement – Monitor how many searches take place and how shoppers interact with results.
• Conversion Metrics – Understand how often searches lead to product views, add-to-carts, and purchases.
• Zero-Result & Low-Engagement Queries – Pinpoint failed searches and fix them before they cost you sales.
• Top Queries, Categories & Products – Identify customer intent and align your merchandising strategy.
• Revenue Attribution – See how much revenue your search function directly generates.

These actionable insights give Shopify merchants the ability to continuously optimize product discovery, improve search relevance, and boost conversion rates. Prefixbox’s AI-powered search and advanced analytics work hand-in-hand to ensure you’re not just collecting data, but using it to grow!

Final Thoughts

For Shopify merchants, search analytics isn’t just a data point, it’s a roadmap to growth. By tracking daily trends, analyzing popular searches, and optimizing zero-result experiences, you can increase conversions, improve customer satisfaction, and stock smarter.

And with tools like Prefixbox AI Search & Filter, you can move beyond basic Shopify search analytics and unlock the full power of customer intent data.

Glossary

Find all the definitions for the shown metrics from the article:

Search engagement metric definitions

Metric	What it means
Search ER (Engagement Rate)	% of searches where the shopper clicked, added to cart, or converted
Search CTR (Click-through Rate)	% of searches that led to a product click
Search CR (Cart Rate)	% of searches that led to a cart event
Search Success Rate	% of searches that showed at least one relevant result

Search result metric definitions

Metric	What it tracks
Searches	Total searches during the selected period
Unique searches	Number of unique search terms (excluding duplicates)
SERP (Search Engine Results Page) Click events	Product clicks from the search results page
SERP Cart events	Add-to-cart events from search results
Search session count	Count of individual search sessions (per user per visit)

With customer expectations at an all-time high, seamless product discovery is key to satisfaction and loyalty. Prefixbox enables retailers to deliver ultra-relevant product recommendations and intelligent search experiences in real time, tailored to individual preferences and behaviors. When combined with Antavo’s dynamic loyalty engine with agentic AI, brands can now reward and retain shoppers not only at checkout but from the very first click.

“Loyalty isn’t just about what customers earn, it’s about how they experience your brand at every touchpoint,” said Michelle Ellicott-Taylor, Global Head of Partnerships at Antavo. “Partnering with Prefixbox allows us to bring that philosophy to life, pairing smart search with strategic loyalty engagement to create smoother, more rewarding digital journeys.”

“At Prefixbox, we believe product discovery is a key driver of customer satisfaction and loyalty” said Paige Tyrell, Chief Growth Officer of Prefixbox. “Joining forces with Antavo lets us support brands in going one step further by turning helpful search experiences into personalised loyalty moments that drive deeper engagement and return visits.”

Together, Prefixbox and Antavo empower E-commerce businesses to build stronger emotional connections with their customers by integrating loyalty mechanics into every touchpoint, from product search to post-purchase engagement. The result? Smarter shopping journeys that increase conversion and foster brand advocacy.

About Antavo

Antavo is revolutionizing the customer loyalty landscape with its cutting-edge AI Loyalty Cloud. As the market’s most powerful pure-play loyalty technology, Antavo’s platform seamlessly combines advanced AI capabilities with effortless integration, setting a new standard in the industry.

Antavo’s innovative Loyalty Planner speeds up implementation by making program planning up to 10 times faster, while the flexible Loyalty Engine, featuring an intuitive Workflows editor, brings any loyalty concept to life. At the heart of the solution is Timi AI, a groundbreaking agentic AI that guides and enhances your work at every step. 

This excellence has not gone unnoticed. Antavo is recognized by industry leaders such as Forrester, Gartner, and IDC, and it’s the preferred choice for global brands, loyalty consultants, and system integrators worldwide. Antavo’s diverse client portfolio, including household names like KFC, Skims, C&A, Flying Tiger, Notino, Scandic Hotels, Kathmandu, Brightline and Benefit Cosmetics, spans industries from fashion, beauty, retail, travel, and hospitality, showcasing the versatility and effectiveness of the platform.

Experience the future of customer loyalty with Antavo. Visit antavo.com to learn more.

About Prefixbox

Prefixbox is a leading AI-powered product search and discovery solution for E-commerce retailers.

Prefixbox’s powerful product discovery suite of AI Search, AI Agents, and Product Recommendation help retailers increase conversion rate by 45% without manual optimization.

Their robust product discovery solution is used by leading retailers like Carrefour, Leroy Merlin, and Bauhaus.

Prefixbox AI Search is now natively available in the Shopify app store and is the first of its kind to earn the ‘Built for Shopify’ badge. For more information visit: prefixbox.ai

What is Shopify Semantic Search? A comprehensive feature list

Shopify describes Semantic Search as a major shift from traditional keyword-based search; instead of focusing on exact word matches, it understands the meaning behind a query by considering product descriptions, images, and contextual clues.  

Semantic search contrasts with traditional keyword-based search by factoring in the meanings of words, relationships between concepts, image data, and other additional context surrounding a query.

In theory, it allows shoppers to use natural, everyday language when they search. For example, you can type ‘something to wear in the summer’, and still get relevant results like shorts, dresses, or sandals. 

Key Benefits of Shopify Semantic Search 

More relevant results 

By focusing on the intent behind a search, Semantic Search delivers more accurate results than traditional keyword matching. For example, a query like “housewarming gifts” will return practical items for someone moving into a new home, not just products with “gift” in the title. 

Automatic Synonym Management 

Semantic Search understands synonyms and related terms without manual setup. So, if your catalog says “laptop” but a customer searches for “notebook,” the system connects the dots. 

Smarter contextual understanding 

Semantic Search understands synonyms and related terms without manual setup. So, if your catalog says “laptop” but a customer searches for “notebook,” the system connects the dots. 

Limitations of Shopify Semantic Search: What users are complaining about

While Shopify Semantic Search offers impressive technology (like image recognition) on paper, Shopify merchants have reported several limitations in practice. 

Doesn’t power predictive search bar 

Semantic Search only works on the actual Shopify search results page, not for the predictive search bar in the Shopify Search & Discovery app. Users need to hit ‘Enter’ after searching for a query to land on the search page to get the results enhanced by Semantic Search. This creates inconsistency in the user experience. 

Underwhelming image recognition 

Although Shopify promotes its image-based search capabilities, many merchants say it delivers poor results because it prioritizes image data over text and returns irrelevant products many times. 

Decline in quality of search result 

Some store owners feel Shopify search results have become less accurate since Semantic Search was enabled. Unfortunately, there’s currently no way to disable it and get the traditional keyword-based results back, as it became mandatory in March 2025. 

What’s the Alternative? Try Third-Party Search Apps 

Luckily, third-party search apps provide robust alternatives to Shopify’s built-in solution. Thanks to Shopify’s Online Store 2.0 updates (introduced in 2021), integrating or removing these apps is as simple as flipping a toggle. Many also integrate seamlessly into the drag and drop Shopify Theme Editor, where merchants customize them just like any other native Shopify element. 

‘Built for Shopify’ apps 

Another extra feature to look for is apps with the ‘Built for Shopify’ badge. meet Shopify’s highest standards for security, performance, and design. 

One standout example is Prefixbox AI Search & Filter. It’s Built for Shopify and offers both Semantic and AI-powered search utilizing vector search. Prefixbox also offers Semantic search in its predictive search bar (autocomplete search bar), unlimited filters with mini search bar for filter values for both the search and collection pages, and many more features. 

Summary

As of March 18, 2025, Shopify’s Semantic Search became a mandatory feature in the Search & Discovery app, aiming to improve results by understanding user intent and context.  

While this shift promises more relevant search results and better search experience in general, many merchants report issues such as irrelevant results, underwhelming image recognition, and inconsistent behavior. 

With no option to revert to traditional keyword search, frustrated store owners are turning to third-party solutions.  

Apps like Prefixbox AI Search & Filter, a Built for Shopify solution, offer advanced features like vector-based AI search, semantic autocomplete, and customizable filters—providing a powerful and user-friendly alternative to Shopify’s built-in system. 

What is the Shopify Theme Editor?

The Shopify Theme Editor is an intuitive, built-in tool that allows merchants to make real-time design and functionality changes to their store’s theme. It enables store owners to customize their store’s layout, colors, fonts, and other design elements without needing to code. You can think of it like WordPress’s Site Editor, for example. 

This user-friendly editor helps businesses create a cohesive and on-brand shopping experience for their customers. 

Vintage Themes vs. Shopify Online Store 2.0: What Changed?

Shopify has come a long way in enhancing drag-and-drop store customization, and one of the biggest leaps forward was the transition from Vintage Themes to Online Store 2.0 in 2021.

Before this update, customizing a Shopify store required modifying Liquid templates, working with custom code, or using limited theme sections on the homepage. With Online Store 2.0, merchants now have far greater flexibility in designing their storefronts—without needing to touch a single line of code.

Key Differences in Customizability

Theme Editor Upgrades

• Improved UI: The new Theme Editor provides a much smoother experience, with better organization and a preview panel for real-time edits.
• Faster Performance: Online Store 2.0 themes load faster and handle customization more efficiently as compared to older themes.

More Sections Everywhere

• Before (Vintage Themes): Merchants could only add sections (like banners or product lists) to the homepage, while other pages were static and required coding for modifications.

• Now (Online Store 2.0): Sections can be added to any page, such as your Search page or Collection pages, giving merchants full control over their store layout.

Easier App Integration

• Before: Apps would often inject their code into the theme files, making them harder to customize or remove.

• Now: Apps built for Online Store 2.0 integrate seamlessly within the Theme Editor, appearing as configurable App Blocks—just like built-in Shopify sections. These apps can be customized directly inside the Theme Editor with a drag-and-drop interface.

Metafields for enriching product catalog

• Before: Merchants had to rely on third-party apps or custom Liquid code to add extra product information.

• Now: Shopify Metafields allow merchants to add custom data fields—such as size charts, care instructions, or product highlights—without extra apps or coding

Why Upgrade to Online Store 2.0?

If you’re still using a Vintage Theme, switching to Online Store 2.0 will unlock a much more customizable and app-friendly Shopify experience. Not only does it make store design more flexible, but it also ensures that third party apps work seamlessly within the Theme Editor. 

By taking advantage of Online Store 2.0’s improved customizability, Shopify merchants can create more dynamic, conversion-optimized stores all while keeping the editing process simple and intuitive. 

Key Features of the Shopify Theme Editor

Whether you’re using a free Shopify theme or a premium one, the Theme Editor allows you to modify your store’s layout, add dynamic elements, and now, even customize certain third-party apps (like Prefixbox AI Search & Filter) as if they were native Shopify sections.

Drag-and-drop customization

Arguably the greatest feature of Shopify’s Theme Editor is its intuitive drag-and-drop interface. This means that store owners can easily rearrange content, add new sections, and remove unwanted elements in real time. Unlike older Shopify versions, which required manual code changes, Online Store 2.0 themes support section-based editing on any page, giving merchants full control over their storefront’s design.

Example: Want to highlight a “Best Sellers” section on your product pages? Just add a Featured Collection block and drag it to the perfect spot.

Live preview on multiple devices

Shopify Theme Editor has a live preview panel, which allows users to see changes in real time before publishing them. This eliminates the guesswork of theme modifications and ensures that every adjustment aligns with the store’s branding and user experience.

Moreover, the editor lets users preview their store not only on desktop, but also on tablet and mobile as well – ensuring the layout and the design works on all platforms and screen sizes.

Merchants can experiment with different banner images, colors, or button placements and see how they look before saving changes. 

App block integration

One of the biggest upgrades in Online Store 2.0 is the ability to integrate third-party apps directly into the Theme Editor. Instead of relying on complicated Liquid code or external app settings, supported apps now appear as App Blocks—making them as easy to customize as any native Shopify section.

This means that third party apps can be configured directly from the Theme Editor.

Think about wanting to add a predictive search bar to your homepage or collection pages. If you’re using Prefixbox AI Search & Filter, just add the Prefixbox App Block, customize its size, colors, and layout, and save the changes, all within the Theme Editor.  

Merchants can:

• Adjust search bar placement within their theme
• Modify filter layouts for better product discovery
• Customize search results to match their branding

Theme settings panel

The Theme Editor also includes global settings, allowing merchants to adjust store-wide elements such as:

• Colors (buttons, background, text)
• Fonts (headings, body text, product descriptions)
• Image settings (logo size, banner styles)

This ensures that every page on your store maintains a consistent brand identity, making the shopping experience more professional and engaging.

Example: Want all your “Add to Cart” buttons to be a specific shade of blue? Simply update the primary button color in the Theme Settings, and it will apply across the entire store.

Summary

The Shopify Theme Editor is a game-changer for store customization, allowing merchants to design their storefronts effortlessly—without touching code. With the introduction of Online Store 2.0, Shopify has made it even easier to customize every page, integrate third-party apps, and create a seamless, branded shopping experience.

Mastering the Shopify Theme Editor—along with powerful app integrations like Prefixbox AI Search & Filter—empowers merchants to create a highly customizable, user-friendly, and conversion-optimized store. Whether you’re upgrading from a Vintage Theme or fine-tuning your Online Store 2.0 setup, these tools help you build a storefront that not only looks great but also drives sales and enhances customer experience.

One of the biggest advantages of this upgrade is the ability to embed and configure third-party apps—like Prefixbox AI Search & Filter—directly within the Theme Editor. This means that merchants installing Prefixbox can customize their search bar, product tiles, and filters with a simple drag-and-drop interface, ensuring that their store’s navigation is as intuitive and efficient as possible.

What is a search bar and how it works

A search bar is the white search box at the top of an online E-commerce store and helps shoppers quickly find the products they are looking for. Instead of browsing through countless categories, customers can simply type a keyword or phrase into the search box and get relevant results (keyword and product suggestions) in milliseconds.

Behind the scenes, the way an E-commerce search bar works is quite complex. It relies on algorithms, indexing, and machine learning to deliver accurate results. When a user starts typing, the system processes their input in real time, compares it to a database of products and categories, and return relevant suggestions in the blink of an eye.

More advanced search solutions incorporate Natural Language Processing (NLP) to understand intent, typo tolerance to correct errors, and AI-driven personalization to tailor results based on user behavior. The more intelligent and intuitive the search bar, the easier it is for shoppers to find what they need—leading to higher engagement and increased sales.

When users hit ‘Enter’, or click on the search button at the side of the search bar, they are taken to the Search Engine Result Page (SERP), where they sees a thorough list of relevant products, advanced filters to narrow down results, sorting options and often product recommendations. Learn more about Shopify Search pages in this article.

The Impact of a Search Bar

Search users generate six times more revenue compared to non-search users, according to our data, because they have a high purchase intent.

Additionally, among search users, 60% click on predictive search suggestions, whether they are products or keywords.

Encouraging more shoppers to engage with you search functionality—which always begins with the search bar—is one of the easiest and most effective ways to boost revenue.

If you want to learn more about optimizing your autocomplete, check our separate article on best practices for making predictive autocomplete search experience better.

Shopify’s Predictive Search Bar: an overview

Shopify calls their own smart search bar ‘Predictive Search’ in their Search & Discovery app. Predictive Search provides real-time suggestions as users type, helping them refine their search without navigating away from the current page.

Predictive Search suggests products, collections, pages, and blog posts based on the user’s input. By default, Shopify’s search bar displays up to 10 relevant results, drawing from searchable properties such as product titles, types, variant titles, and vendors.

Customization of these suggestions is possible through the Search & Discovery app.

Limitations of Shopify’s Predictive Search

While functional, Shopify’s Predictive Search some issues:​

• Only English language support: Query suggestions are exclusively available in English, limiting accessibility for non-English speaking users.
• Limited customization: Altering the default behavior, such as changing the number of displayed results or modifying searchable properties, requires advanced theme customization using Shopify’s Predictive Search API.
• Issues with relevance: Large product catalogs lead to slower response times and less accurate results.
• Limited customer support: Shopify’s customer support is often slow to respond, and the answers provided are too generic.

Prefixbox Rich Autocomplete search bar

Prefixbox’s AI Search & Filter app calls its smart search bar solution ‘Rich Autocomplete’, aligning with the search industry’s standard naming. It is designed to accelerate the shopping journey by offering intuitive recommendations and easy paths to purchase as soon as shoppers focus in the search box. It deciphers user intent and immediately offers search query, category, and product suggestions.

When a user clicks into the search bar, a dialog box pops up and automatically populates with the most popular products and keywords (and collections) by default. As shoppers start typing, the results update with each keystroke to show the most relevant matches to the query typed.

Prefixbox’s predictive search bar can be enhanced with customizable product tiles that include pricing, discounts, add-to-cart buttons, and other relevant information to help shoppers jump-start their shopping journey. Some of the design settings can be customized natively inside Shopify’s Theme Editor, just like any other Shopify element. Advanced design customizations may require custom CSS coding.

The layout of the search bar can also be customized, allowing you to set the number of columns, products, and suggestions displayed, as well as customize all labels.

Advanced features of Prefixbox Rich Autocomplete

Prefixbox’s Rich Autocomplete stands out due to its comprehensive set of advanced features:​

• Search Results Preview: As shoppers hover over autocomplete query suggestions on desktop, product suggestions dynamically change to preview search engine results pages (SERP), providing an interactive and seamless experience.

• Language Processing (NLP): Prefixbox’s NLP features understand natural language, ensuring relevant results every time. It supports typo-tolerance, multi-language support, suggestion removal, and manual suggestion blocking, enhancing the overall search experience.

• Merchandizing capabilities: Set up promotions under Merchandizing menu to override product results in autocomplete and showcase the products you want at the top – whether for a sale period or to clear out excess stock.

Wrap-up

A well-optimized search bar is no longer a luxury—it’s a necessity for an e-commerce store’s success. According to Prefixbox data, search users generate more than six times the revenue compared to non-search users. Additionally, among those who do use search, 60% click on predictive search suggestions. That means that retailers need to ensure they’re using a solution that consistently returns highly relevant results.

While Shopify’s Predictive Search offers a basic solution, it has notable limitations, including restricted customization, English-only support, and relevance issues for large catalogs.

Prefixbox’s own predictive search solution, Rich Autocomplete, on the other hand, delivers a superior shopping experience with NLP-powered recommendations, real-time search result previews, advanced merchandising controls, and fully customizable layouts. By providing smarter, faster, and more relevant search results, Prefixbox helps online retailers increase search adoption, boost conversion rates, and maximize revenue.

One effective way to achieve sustainable growth is through the strategic use of complementary products and smart curation. By offering products that naturally align with each other and cater to customer needs, Shopify merchants can boost sales, improve the shopping experience, and increase customer loyalty; all key factors when considering how to scale a Shopify store.

Let’s dive into how identifying the right products and curating them thoughtfully can lead to long-term success.

Identifying and Adding Complementary Products

When you are ready to scale your Shopify store, offering complementary products is an excellent strategy. Complementary products are items that pair well together and enhance each other’s value. For example, selling a phone case with a matching charger or offering a skincare set with all the necessary products for a full routine makes shopping easier for customers and increases the chance of additional sales.

To scale a Shopify store successfully, you must first understand your customer base. What do they need alongside your main products? For instance, if you sell yoga mats, consider offering complementary products like yoga blocks, straps, or water bottles. Understanding your customers’ behavior is crucial for selecting the right complementary products that will help you scale a Shopify store.

Using Data to Drive Decisions

Data analytics is a powerful tool when you wish to scale a Shopify store. By analyzing your store’s sales data, you can uncover trends and patterns in customer buying behavior. If you notice that customers often purchase a particular product along with another, it’s a good indication that these items complement each other. This insight allows you to create strategic product bundles, increasing both sales volume and average order value.

If you’re looking for an even smarter approach, consider using the AI-powered Syncee GPT for dropshipping product discovery. This tool helps merchants identify trending and relevant complementary products that align with their brand and customer preferences. With these insights, you can effectively scale a Shopify store by curating a thoughtful and relevant product lineup.

Leveraging Customer Feedback for Product Selection

Another critical aspect of identifying complementary products is actively seeking customer feedback. Understanding what your customers think about your existing products and what they feel is missing can provide valuable insights. By using customer reviews, surveys, and social media interactions, you can discover new complementary products that align with customer needs.

For instance, if customers frequently mention the need for a compatible accessory or express interest in a product bundle, consider adding those to your store. Customer feedback not only helps you refine your product selection but also fosters a sense of community and loyalty by showing that you care about their needs. This approach contributes significantly to scale a Shopify store by creating a customer-centric shopping experience.

Tips for Selecting Products that Enhance the Overall Shopping Experience

Curating the right set of complementary products isn’t just about increasing sales; it’s about creating a positive shopping journey that helps you scale a Shopify store by attracting loyal customers. Here are some tips to help you select products that enhance the overall shopping experience:

1. Brand Consistency: It’s important that complementary products align with your brand’s identity. Whether you sell high-quality luxury products or eco-friendly goods, the items you choose to pair together should reflect the same brand values. This maintains a cohesive shopping experience and strengthens brand loyalty.

2. Avoid Overloading Customers: While offering complementary products is great, avoid overwhelming customers with too many options. Too much choice can lead to decision fatigue, which may cause customers to abandon their carts. Focus on a few well-chosen, high-quality products that are highly relevant to your core offerings.

3. Seasonal Collections: Another effective strategy is to curate seasonal collections of complementary products. For example, offering summer-themed accessories or holiday-specific products can create a sense of urgency and drive seasonal sales. This can encourage customers to make purchases they wouldn’t have otherwise, capitalizing on limited-time offers.

By carefully selecting complementary products, you not only increase average order value but also enhance the overall shopping experience. This approach helps you scale a Shopify store by making it easier for customers to find exactly what they need and encouraging repeat purchases. Platforms like Syncee can help you easily find the perfect complementary products from reliable suppliers, ensuring you’re offering items that align with your store’s goals and values.

Creating a User-Friendly Store Experience

A seamless and intuitive shopping experience is indispensable if you want to scale a Shopify store. Here’s how you can create a user-friendly store that converts visitors into loyal customers:

Effective Product Organization and Navigation

Organizing products logically and clearly makes it easier for customers to find what they’re looking for. Group complementary products together in a “Related Items” section or create bundled product pages. Use categories like “Best Sellers,” “New Arrivals,” and “Recommended for You” to guide customers through the buying journey. A well-organized store helps you scale a Shopify store by maximizing user engagement and reducing cart abandonment.

Utilizing Smart Search Solutions

Smart search solutions like Prefixbox are essential tools for enhancing a store’s user experience. A search bar that understands natural language and provides highly relevant results based on customer queries can drastically improve the shopping experience. Prefixbox, for example, helps customers find complementary products and related items quickly, making it easier to add more to their cart.

An intelligent search system can also boost your chances of cross-selling by showing products that customers might not have thought of but would likely be interested in. With the right search solution in place, your customers will have a smoother path to purchase, and you’ll increase the probability of additional sales.

Optimizing Mobile User Experience

In 2025, mobile commerce continues to grow, and optimizing the mobile shopping experience is crucial to scale a Shopify store. Ensure your store is fully responsive and loads quickly on mobile devices. Simplify the navigation, minimize pop-ups, and streamline the checkout process to reduce friction for mobile shoppers.

Also, consider using mobile-specific features like swipeable product galleries, click-to-call customer support, and mobile payment options such as Apple Pay and Google Pay. A seamless mobile experience enhances customer satisfaction, reduces bounce rates, and increases conversion rates, contributing significantly to scale a Shopify store.

The Power of Social Proof and Customer Reviews

Social proof plays a crucial role in influencing purchase decisions. Displaying customer reviews, ratings, and user-generated content builds trust and credibility. Implementing review widgets, showcasing testimonials, and encouraging satisfied customers to share their experiences on social media helps establish your brand’s authority.

Positive reviews on complementary products also act as persuasive selling points, convincing new visitors to try out the bundled items. This strategy not only boosts conversion rates but also enhances brand loyalty, ultimately helping you scale a Shopify store effectively.

Social media platforms play a vital role in driving traffic and promoting complementary products. By leveraging platforms like Instagram, TikTok, and Pinterest, Shopify merchants can showcase how products work together, inspire purchase decisions, and create a lifestyle narrative around their brand. User-generated content, influencer collaborations, and strategic hashtags increase product visibility and attract potential customers who resonate with the brand’s identity.

For instance, a fashion store can showcase a complete outfit, including accessories, shoes, and bags, allowing customers to purchase the entire look effortlessly. By integrating social commerce features and engaging storytelling, you can enhance the shopping experience and effectively scale a Shopify store.

Best Practices for Product Recommendations and Upselling

Once a customer adds an item to their cart, this is the perfect time to upsell or cross-sell complementary products. Using personalized product recommendations based on browsing history or previous purchases can help guide customers toward items they might need or want.

For example, if a customer is purchasing a camera, suggest a camera bag, lens filters, or a tripod—products that complement their original selection. Upselling and cross-selling not only increase AOV but also enhance the overall shopping experience by helping customers find items that will improve their use of the original product.

Encouraging Repeat Purchases and Building Customer Loyalty

If you want to scale a Shopify store, it does not just mean increasing your customer base—it also involves ensuring that your existing customers keep coming back. One of the best ways to encourage repeat purchases is through the strategic use of complementary products.

How Complementary Products Increase Repeat Purchases

When customers have a positive experience with your store and find products that work well together, they are more likely to return for more. For example, offering refills, accessories, or new seasonal versions of the products they previously purchased encourages them to come back. Complementary products also help increase the chances of multiple purchases in one shopping session, making it more likely for customers to complete their orders.

Personalized Recommendations

Personalization is key when it comes to encouraging repeat sales. Use customer purchase history to provide personalized product recommendations. A customer who bought a pair of headphones, for instance, might appreciate a recommendation for a carrying case or replacement ear pads. Personalized recommendations show that you understand the customer’s needs, which strengthens the relationship and encourages future sales.

Email Marketing and Retargeting Campaigns

Email marketing remains one of the most powerful tools for driving sales and nurturing customer relationships. Personalized email campaigns highlighting complementary products based on previous purchases can significantly increase repeat sales. For example, if a customer bought a camera, sending an email featuring compatible lenses, tripods, or carrying cases is an effective cross-selling strategy.

Segmentation is key to maximizing email marketing’s impact. Divide your email list based on purchase history, browsing behavior, and customer preferences to deliver targeted recommendations. Including dynamic product recommendations, limited-time offers, and personalized discounts encourages customers to explore new products, boosting average order value and customer lifetime value.

Additionally, abandoned cart emails with strategically suggested complementary products can encourage customers to complete their purchases. Offering a discount on bundled items or showcasing customer reviews for related products helps alleviate purchase hesitation, leading to increased conversions and sustainable store growth.

Loyalty Programs and Subscription Models

Another effective strategy is creating a loyalty program or subscription model for ongoing engagement. Offering customers rewards for repeat purchases or allowing them to subscribe to receive complementary products on a regular basis ensures that they stay engaged with your brand.

Conclusion

To scale a Shopify store in today’s competitive e-commerce landscape requires more than just offering great products—it’s about offering the right products in the right way. By strategically selecting complementary products and curating them thoughtfully, Shopify merchants can boost sales, enhance the shopping experience, and encourage repeat purchases.

Remember, the key to scaling is not just in attracting new customers, but in retaining them and ensuring they return for more. Tools like the AI-powered Syncee GPT for product discovery and Prefixbox’s AI search can make the process of curating and discovering complementary products much easier.

By adopting these strategies, Shopify merchants can set themselves up for sustainable growth, making their stores more customer-centric and profitable in the long run. If you’re looking to scale a Shopify store, start by focusing on the right products, the right experience, and the right customer relationships.

Site Search – A Key Element of the Customer Journey

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Search is one of the most critical elements of the conversion pathway. When properly configured, it can significantly increase sales and conversion rates while reducing dropouts.

Despite this, analytics from Prefixbox reveal that only 10–30% of site visitors use the search function. The following table shows the ratios by industry, highlighting significant variation across different sectors:

The search function in online stores typically consists of the search bar in the site’s header and the corresponding search engine results page (SERP). Results can be refined with filters, and similar functionalities may appear on other pages, such as cart or category pages.

In summary, optimizing your online store’s search function is an obvious step for increasing revenue and improving conversion rates.

AI Search – a proven solution, not just some hype

The rapid advancement of artificial intelligence technologies further enhances the added value of site search engines.

You may think, “Oh, another story with the AI bullshit.” However, I will easily prove you wrong. AI Search is not a vague potential theory – these solutions are already implemented on live sites, generating revenue.

How AI Search works

Artificial Intelligence solutions enhance search engines in two main areas currently:

• Automation: AI minimizes the need for manual optimization and setup.
• Understanding User Intent: AI interprets conversational queries like, ‘I’m looking for a gaming laptop that can run GTA6.’

Most AI search solutions combine vector database technologies with large language models (LLMs). This approach significantly improves the relevance of search results compared to traditional keyword-based engines, providing more accurate and meaningful results for the shoppers

How does Vector search work? It converts products into mathematical objects (vectors) and places them in a vector space. Consequently, similar products naturally cluster together. Then, the same transformation is applied to search queries. the results closest to the query vector are displayed.

When combined with traditional keyword-based methods, vector search ensures users always get the best possible results.

Additionally, AI and LLM technologies address other challenges, such as:

• Managing Synonyms: Automatically recognizes different terms for the same product (e.g., “notebook” and “laptop”), eliminating the need for manual rules.
• Enhancing Product Descriptions: Makes them clearer and more informative.
• Chat-Like Search Support: AI-powered agents help users find what they’re looking for faster.

Case Study – 45% Increase in Revenue with AI Search

The success of AI-driven search engines is exemplified by the Prefixbox AI Search Engine, which generated a remarkable 45% increase in revenue for the Bauhaus Czech online store during the testing phase compared to a traditional keyword-based engine. Impressed by these results, the client requested an early activation of the AI Search, which has been operating successfully ever since.

Elevating Search Functionality for Shopify Stores

In mid-2021, Shopify introduced “Online Store 2.0” themes, significantly simplifying the use of third-party apps. Since then, apps can be enabled or disabled with a simple toggle within the theme editor. This eliminates the need for code injections or custom integrations, which previously made installing and removing apps more complicated.

Despite this, many stores still use outdated “vintage” themes. The issue with these themes isn’t just that apps are harder (or impossible) to install on them, but also that they’re no longer available in the official Shopify store. As a result, they don’t receive functional or security updates, making them increasingly risky to use. Transitioning from vintage themes is therefore not only strongly recommended but becoming increasingly urgent.

In the modern Shopify environment, installing third-party apps from the official Shopify App Store has become incredibly easy. These apps are excellent for enhancing store functionality with solutions developed by specialized providers. Furthermore, most apps offer free plans, allowing you to test them completely risk-free before making a long-term commitment.

The best third-party Shopify search apps

Search apps available in the Shopify App Store allow you to optimize the search bar, search results page tiles, and filters. Some applications also manage the tiles and filters on collection pages, further enhancing the overall shopping journey.

Issues with the default Shopify Search & Discovery app

The simplest choice is Shopify’s own Search & Discovery app. It’s intuitive to set up since it looks and works just like any other menu in the admin panel. Another key advantage of the Search and Discovery app is that any changes to the products are reflected instantly in the search app as well, as it pulls data directly from Shopify’s database.

However, its simplicity is also a drawback, as some of its features are quite limited. For example:

• The number of filters is limited: You can create up to 25 filters per store.
• No pagination after applying filters: the filtered results aren’t continuously loaded onto a single page.
• No search within filter values: For instance, if a store sells phone cases and creates a filter based on phone models, it will generate a long, scrollable list—but customers can’t search within it.
• Limited customization options.
• Restricted customer support: The official Shopify support team doesn’t always provide sufficiently helpful solutions.

Specialized third-party apps

This is why external, specialized site search apps come in handy. These solutions offer advanced features, full customization, and dedicated customer support to enhance the search experience.

Previously, Prefixbox focused on custom enterprise solutions for mainly mid- and large-sized businesses. However, a few months ago, Prefixbox made the site search technology available for all Shopify merchants in the App store.

With the Prefixbox AI Search & Filter app, the search bar, the search page and collection pages can all be customized directly within Shopify’s theme editor. Filters (on both the search and collection pages) can also include a mini search bar, allowing customers to search within filter values. Additionally, the system automatically displays only relevant filters based on the search query, eliminating the need for manual setup for each collection.

For more details on additional features, visit our dedicated page.

You can find the full list of available search & filter apps in this Shopify App Store category.

Summary

Optimizing an online store’s site search functionality is crucial for boosting conversions, increasing revenue and minimizing churn. Data shows that shoppers who use search generate over 6 times more revenue than those who don’t.

AI-powered search solutions, such as vector search and large language models, further enhance search performance and the user experience throughout the customer journey. These technologies not only reduce the need for manual configurations, but also make search results better and more relevant.

On Shopify, installing third-party search apps has become easier than ever with app embeds in Online Store 2.0 themes. These specialized apps allow merchants to fine-tune and customize their site search and filters, offering advanced features and dedicated customer support for a superior shopping experience.

Understanding Brand Identity

Before diving into how merchandising can reflect brand identity, it’s important to understand what brand identity really means. At its core, branding is the process of creating a unique identity that communicates who you are, what you stand for, and why customers should choose you over your competitors.

It’s not just about logos or catchy slogans—it’s the entire experience your business delivers.

Brand identity includes the following components:

• Brand Vision: The clear, overarching purpose behind your brand—what you hope to achieve and how you want to impact your customers and the world.
• Brand Culture: This reflects the values and principles that guide your business, which should be felt at every touchpoint with your customers.
• Brand Personality: The emotional traits associated with your brand—whether it’s fun, trustworthy, sophisticated, or adventurous.
• Brand Presentation: This includes everything from your visual design (logos, colors, packaging) to how your store or website looks. It’s how your brand is experienced in the physical or digital world.

At its best, a strong brand identity creates an emotional connection with customers, offering more than just functional benefits. It evokes trust, reliability, and loyalty. Once your brand identity is clearly defined, the next step is ensuring that merchandising supports and amplifies it.

What is Merchandising?

Merchandising is the art of presenting and promoting products to drive customer engagement and sales. It involves the strategic placement, display, and pricing of products to make them appealing and easy to buy.

Effective merchandising is not just about showcasing products; it’s about creating a shopping experience that is consistent with your brand’s identity.

Whether in a physical store or online, merchandising involves multiple elements, such as:

• Product Assortment: The range of products you offer should align with your brand’s values and appeal to your target audience’s needs.
• Visual Displays: This includes the design of store displays, window visuals, or online layouts. The way products are presented should tell your brand story and create a visual experience that draws customers in.
• Signage and Communication: Clear, consistent messaging that reinforces your brand identity through slogans, price tags, or online banners.

Successful merchandising extends beyond simply putting products on a shelf. It is about creating an immersive experience that showcases your brand’s unique characteristics. The goal is to build a connection with your customers that goes beyond the transaction, encouraging loyalty and repeat business.

Aligning Merchandising with Brand Identity

To truly align your merchandising strategy with your brand identity, every element of your merchandising efforts must reflect the core values and personality of your brand. Here’s how you can do it:

1. Know Your Brand’s Essence

Before you can align merchandising with your brand identity, you must have a clear understanding of your brand’s core values, personality, and vision. Ask yourself:

• What emotions do we want customers to associate with our brand?
• How do we want to present our brand to the world?
• What story does our brand tell, and how can merchandising bring this story to life?

Your brand’s essence should inform every decision about how products are displayed and presented. For example, if your brand promotes sustainability, durable custom poly mailing bags, eco-friendly packaging and products placed in natural, earthy displays can reinforce this commitment. If your brand is all about luxury, high-end materials, sophisticated lighting, and elegant displays should reflect that premium experience.

2. Consistency Across All Touchpoints

Consistency is key when aligning merchandising with brand identity. Every touchpoint—whether in-store, online, or on social media—should reflect the same brand values, language, and visual style. From your store’s layout to your product packaging, consistency fosters trust and ensures that customers know what to expect.

For example, if your brand’s visual identity includes a minimalist design with a monochrome color palette, ensure that this aesthetic carries over into your product displays, online store, and even your social media presence. When everything aligns, customers immediately recognize your brand, which builds loyalty and trust.

3. Create Immersive Experiences

Effective merchandising goes beyond physical displays. It’s about creating an experience that allows customers to engage with your brand on an emotional level. For example, Apple’s retail stores are designed to feel open, clean, and interactive, aligning with their brand identity as a cutting-edge, user-friendly tech company. Their displays encourage customers to touch and engage with products in a way that reflects the brand’s innovation and simplicity.

Similarly, in online merchandising, brands like Glossier have built success through immersive, aesthetically pleasing visuals and an easy-to-navigate website that aligns with their minimalist, modern brand personality.

4. Highlight Your Value Proposition

Your value proposition is the unique combination of functional, emotional, and self-expressive benefits that your products offer to customers. When merchandising, ensure that your products not only align with your brand’s personality but also communicate the value they provide. Whether it’s through product placement, signage, or promotional offers, highlight what makes your brand special and why customers should care.

If your brand stands for high-quality, organic beauty products, ensure that the display communicates the purity and effectiveness of the product. This could be achieved through natural materials in your displays, informative product descriptions, and clear messaging that communicates the health benefits of using your products.

5. Leverage Services for Personalized Experiences

Personalized shopping experiences—such as customized product recommendations, tailored offers, or augmented reality (AR) displays—can make your brand feel more relatable and relevant to your customers. These personalized interactions help customers feel seen and valued, which enhances their emotional connection to your brand. In a crowded market, providing a unique, tailored experience can set your business apart and encourage loyalty. For example, by using custom packaging provided by Arka, businesses can elevate their branding efforts by offering personalized touches that resonate with individual customers. Custom packaging not only reflects the brand’s identity but also creates a memorable unboxing experience, which has been shown to increase customer satisfaction and drive repeat purchases. By aligning these personalized elements with your brand’s core values and aesthetics, you can craft a shopping experience that feels more intimate and thoughtful, ultimately encouraging deeper customer engagement and increasing sales.

The Bottom Line: Drive Sales Through Aligned Branding and Merchandising

Aligning your merchandising efforts with your brand identity is not just about creating attractive product displays. It’s about crafting a cohesive, immersive experience that resonates with your customers and drives long-term loyalty. By ensuring that your brand’s values, personality, and visual style are reflected in every aspect of your merchandising—from product assortment to store design—you create a unified, memorable experience that increases sales and builds lasting connections with your audience.

What is Synonym Management

A synonym is a word or phrase that means exactly or nearly the same as another word or phrase in a given language. Without proper synonyms in place, a search query may not match any products, resulting in either:

• A zero results page, leading to a missed sales opportunity, or
• a partial match, where the search engine returns although returns some relevant products, but not all.

You cannot expect shoppers to know your store’s product terminology. Instead, you need a system to understand visitors’ search intent and set up synonyms so they can find what they’re looking for, regardless of the specific product naming conventions.

Adding synonyms to keywords helps increase the relevant result count for different search queries. You can also set negative synonyms to eliminate irrelevant results. There are even more synonym options, such as bi-directional synonyms or product synonyms, you can check this article for details.

What makes synonym management difficult and time consuming?

• Prioritization

There can be tens of thousands of different search terms that visitors are searching for on a webstore, so it is impossible to set up proper synonyms for all of them, you need to efficiently select the most common terms to handle.

• Finding the right synonym

Identifying the correct synonyms for search terms is challenging. It requires understanding customer intent and ensuring the selected synonyms accurately match the products they are looking for.

Strategies for effective synonym management

Search term prioritization and finding the right synonyms require understanding and analyzing your search data.

When you’re getting started, a common practice is that you should look at popular search queries that have a low click-through rate (CTR).

Another useful tactic is investigating common search terms that shoppers use but then click on different results.

Salesforce B2C Commerce offers built-in Search Analytics that help you understand how users interact with search results. By tracking popular search terms and products, you can make search results more relevant and increase the conversion rate for your online store.

If you would like to have more granular and complex analytics, you can do so with various third-party vendors from the Salesforce AppExchange.

Synonym management in Salesforce B2C Commerce

Salesforce B2C Commerce offers built-in synonym management. You can configure synonyms and negative synonyms for each search term. Salesforce offers brand synonyms too, which are automatically generated for all the products in your product catalog (by the product system object’s brand attribute values). You can turn this feature off.

Using AI Search to minimize manual synonym management

Based on what’s discussed above, you can get a feeling that manual synonym management is a very meticulous and time consuming, but also critical task for your online store.

One of the main use cases for Artificial Intelligence platforms, like Salesforce’s Einstein 1 is that they can minimize such manual optimization tasks, so they are especially helpful in this case too.

AIs helps automating synonym management by the language model they leverage. Their model inherently identifies similar terms, and this functionality can directly be utilized for generating and maintaining synonyms.

AI models utilize vector databases, where every product in a retailer’s product catalog is vectorized. The model then calculates the nearest neighbors of a query vector to return products with the closest relation to the query. This process is natively able to find similar keywords too based on closeness in the vector space.

For example, some SFCC third-party providers offer features that automatically recommend problematic keywords that need synonyms to be set, and some even suggest specific synonyms for these keywords.

You can find even more use cases of AI in the E-commerce industry in this blog post.

Wrap Up

Synonym management is crucial for optimizing search results in online stores, but it is a time-consuming and complex task. Traditionally, retailers manually tag terms and products with relevant synonyms to ensure customers find what they’re searching even when not knowing the exact product names.

Advanced AI technologies now allow for the automation of this process, saving valuable time. AI models, like Salesforce’s Einstein 1, utilize vector databases to identify and suggest relevant synonyms automatically, enhancing search relevancy and boosting conversion rates.