Industry/DIY

Search Revolution: Bauhaus Czechia skyrocketed KPIs after switching to Prefixbox

Bauhaus Czechia generated extra revenue and significantly improved their online shopping experience by replacing their old search provider with Prefixbox.

Results

17.4%

increase in Revenue

44%

increase in Cart Events via Search

14.2%

increase in Average Order Value

36%

decrease in Time to Success

24.7%

decrease in Zero Result Searches

17.4%

increase in Revenue

14.2%

increase in Average Order Value

44%

increase in Cart Events via Search

36%

decrease in Time to Success

24.7%

decrease in Zero Result Searches

The Website

Bauhaus, a top European DIY chain, operates 260+ stores across 19 countries. Their Czech site is a leading DIY retailer, drawing around 1 million monthly visits.

The Challenge

Bauhaus was not satisfied with the results their previous search provider was delivering and decided to look for an alternative solution that could better meet their needs and improve their KPIs. In an A/B test against their previous provider, Prefixbox positively impacted their KPIs.

The Solution

Bauhaus tested Prefixbox's complete Search Suite (Autocomplete, Search Engine, Related Keywords, Related Products, and Related Categories) against their previous provider’s search suite. Prefixbox's solution resulted in a 17.4% increase in Revenue and a 44% increase in Cart Events via Search.

The A/B Test

Prefixbox conducted an A/B test on Bauhaus' Czech online store for 1 month (September - October 2023) in which website visitors were evenly split into two groups.

The Control group was shown the previous search provider's solution, while the Treatment group was shown Prefixbox's Search Suite with Autocomplete, and Related Keywords, Related Products and Related Categories.

Detailed Results

17.4% increase in Revenue

The audience segment that saw Prefixbox's Search generated 17.4% more revenue in the examined period than those who used the previous provider's solution.

14.2% increase in Average Order Value

The audience that saw Prefixbox's Search also generated higher Average Order Values: Prefixbox users placed orders with 14.2% higher value on average.

44% increase in Cart Events via Search

Prefixbox Search users carted 44% more products using the search function than the segment that was shown the previous provider's search. This is a clear sign that user experience and result relevancy improved.

36% decrease in Time to Success

Time to Success (TTS) shows the median number of seconds between the first interaction with the search function and a shopper's first click on the Search Engine Results Page (product clicks and cart events included).

Shoppers who saw Prefixbox's Search successfully completed their searches 15.6 seconds faster, on average (43.2 sec), than shoppers who saw the previous solution (58.8 sec). This is a 36% reduction in time spent searching.

24.7% drop in Zero Result Searches

Zero Result Searches occur when the search engine doesn't return any products for a given search query. It's one of the worst experiences a shopper can have, which is why search providers focus on minimizing such events.

Prefixbox's solution was able to decrease the number of Zero Result Searches by 24.7%, compared to the number of Zero Result Searches produced by the other provider's users.

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Summary

Bauhaus Czechia's online store achieved a remarkable improvement in search user experience by switching to Prefixbox, resulting in a 17.4% Revenue uplift and a 14.2% increase in Average Order Value.

Facing dissatisfaction with their previous search provider, Bauhaus underwent an A/B test where Prefixbox's Search Suite showcased its effectiveness in significantly reducing Time to Success by 36% and Zero Result Searches by 24.7%.

The switch to Prefixbox also led to a notable 44% increase in Cart Events via Search, signalling a substantial improvement in user experience and search relevance.

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