17.4% increase in Revenue
The audience segment that saw Prefixbox's Search generated 17.4% more revenue in the examined period than those who used the previous provider's solution.
14.2% increase in Average Order Value
The audience that saw Prefixbox's Search also generated higher Average Order Values: Prefixbox users placed orders with 14.2% higher value on average.
44% increase in Cart Events via Search
Prefixbox Search users carted 44% more products using the search function than the segment that was shown the previous provider's search. This is a clear sign that user experience and result relevancy improved.
36% decrease in Time to Success
Time to Success (TTS) shows the median number of seconds between the first interaction with the search function and a shopper's first click on the Search Engine Results Page (product clicks and cart events included).
Shoppers who saw Prefixbox's Search successfully completed their searches 15.6 seconds faster, on average (43.2 sec), than shoppers who saw the previous solution (58.8 sec). This is a 36% reduction in time spent searching.
24.7% drop in Zero Result Searches
Zero Result Searches occur when the search engine doesn't return any products for a given search query. It's one of the worst experiences a shopper can have, which is why search providers focus on minimizing such events.
Prefixbox's solution was able to decrease the number of Zero Result Searches by 24.7%, compared to the number of Zero Result Searches produced by the other provider's users.