Increase revenue and conversion rates by leveraging
search features unique for health and beauty retailers.
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Health and Beauty is one of the fastest growing eCommerce categories in the world.
In order to harness the full potential of your webshop, it’s important to understand unique customer expectations
and the challenges facing the industry.
Growth
YoY growth of the health and beauty eCommerce industry in US
Source - BIG COMMERCEGlobal revenue
Of global revenue driven by online sales
Source - INTERNET RETAILINGMobile users
Of online purchases happen on mobile phones in US
Source - CRITEOProduct return rate
Return rate - this is some of the lowest in eCommerce.
Source - DIGITAL COMMERCE 360Search user rate
Of shoppers use the search function
Source - PREFIXBOXRevenue from earch users
Of online revenue is generated by search users
Source - PREFIXBOXConversion
Search users convert 4.2 times better
Source - PREFIXBOXProducts
Average number of products/purchase
Source - PREFIXBOX
04
05
06
Shoppers know exactly what products they want, so search needs to be fast and accurate.
A high quality Autocomplete is essential because shoppers often add products to their cart directly from the Autocomplete. These are high converting shoppers.
Most people are used to shopping in person, so meeting online shopper expectations can be difficult
An increasing number of shoppers buy from mobile phones where typos are common. A strong Autocomplete with typo tolerance is needed to avoid this.
Reviews play a big role in helping health and beauty shoppers decide what to buy, so filtering by reviews is essential in a search function
Adding synonyms to keywords and products increases the relevant result count and decreases 0-result rates. This is especially important in health and beauty webshops as people often search differently than products are named in your catalog.
This can be a time-consuming task, so we created tools to make it more efficient and have a team to manage it for you.
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Related Products provides product suggestions based on semantic relations to help shoppers navigate to product pages with just 1 click.
These are especially useful on 0-results pages, which happen around 10% of the time in the Health and Beauty sector.
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Related Keywords displays additional keyword recommendations on every query, so shoppers can re-formulate their query or find complementary products with just 1 click.
This helps shoppers easily find all the products they’re looking for to quickly complete their order.
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Merchandising helps you promote the products you want to sell by giving you the power to edit the Search Engine Results Page.
Boost products and brands, create custom landing pages, set-up intent clarification rules and moreto encourage shoppers to make a purchase.
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Product reviews play a big role in health and beauty shoppers’ buying journey.
Enable dynamic filtering to always show filters relevant to the products, enable shoppers to filter by reviews, and ensure no filtering combination leads to 0-results.
Learn moreFind out with our free detailed analytics.
