Pharmacy

How Prefixbox Recommend boosted Conversion Rate for an Online Pharmacy

Shoppers who used Prefixbox’s Recommend module with Personalized and Complementary Product Recommendations generated 7x higher conversion rate than the overall on one of Hungary’s biggest online pharmacy sites.

Results for search users

higher Conversion Rate for Prefixbox Recommend users

17.5%

of Revenue from Product Recommendations

14.4%

of Transactions from Product Recommendations

11%

increase in online Revenue

9.1%

increase in Transactions

19.2%

Click-Through Rate on Related Categories module

The Website

The online pharmacy using Prefixbox Recommend is part of a Europe-wide chain with over 1300 pharmacies in 10 countries.

The Challenge

The pharmacy client needed evidence of the value added by the new Prefixbox Recommend modules.

The Solution

Prefixbox made Personalized and Complementary Recommendations modules available for the e-commerce site for a free trial to showcase the features’ impact on key business metrics.

Results

7x higher Conversion Rate for Product Recommendation users

The segment of users who used (clicked on) product recommendation tiles generated 1.48% Conversion Rate. In contrast, the overall Conversion Rate for the period was 0.21% considering all users.

17.5% of all Revenue from Product Recommendations

In the test period, the segment of users who used (clicked on) product recommendations generated 17.5% of the overall revenue.

14.4% of all Transactions from Product Recommendations

The segment of users who used (clicked on) product recommendations generated 14.4% of all transactions.

Personalized Product Recommendations

Personalized Recommendations provide shoppers with tailored product suggestions strategically placed throughout the shopping journey to help them discover and purchase new items.

This feature analyzes individualized user behavior such as page views, clicks, and cart actions in addition to similar shoppers’ behavior to suggest products that are personalized to them.

In this specific case, personalized recommendations were placed on Product Detail pages, Category pages and on the Main page and of the online store.

Complementary Product Recommendations

Complementary Recommendations provide shoppers with data-driven product suggestions that analyzes past transactions to identify groups of products commonly purchased together and effectively suggest additional, relevant items.

These intuitive recommendations are presented as product tiles and strategically placed throughout the shopping journey to encourage additional purchases and further discover the catalog.

In this specific case, complementary recommendations were placed on Cart pages and Product Detail pages of the online pharmacy.

Summary

The implementation of Prefixbox's Personalized and Complementary Product Recommendations resulted in significant improvements for the Hungarian online pharmacy.

Users of these modules achieved a remarkable 7x higher conversion rate compared to the overall value. Notably, 17.5% of the revenue and 14.4% of the transactions on the webstore were attributed to product recommendations

By strategically placing Personalized and Complementary Recommendations on various pages, Prefixbox effectively enhanced the shopping experience and drove substantial business impact for the online pharmacy.