Health and Beauty

The Power of Relevant Suggestions

Rossmann is one of the biggest drugstore chains in Europe, with more than 4,000 locations in eight different countries that include Germany, Poland, Hungary,the Czech Republic, and Spain.

Results

6%

decrease in Zero Result Search Rate

7%

increase in Average Order Value

6%

decrease in Zero Result Search Rate

7%

increase in Average Order Value

The Website

Rossmann.hu has approximately 1 million visits per month and over 4 million unique page views. Their site receives about 1.3 million monthly searches, and 40% of their online shoppers use the search function.

The Challenge

Rossmann was looking for a way to boost conversion rate, average order value, and online revenue by streamlining the shopping experience for customers who purchase multiple products at once.

The Solution

Prefixbox provided shoppers with intuitive recommendations to help them easily find the products they were looking for, which boosted Rossmann’s conversion rate, average order value, and revenue.

Prefixbox helped Rossmann achieve their goals with two key features

1.

Boosting Conversion Rate with Related Searches

Prefixbox helped Rossmann boost their conversion rate by implementing the Related Searches module, which provides shoppers with related keywords and related products based on their initial searches. These intuitive suggestions are derived from previous user behavior and allow shoppers to refine executed searches with just one click.

By providing easy-to-navigate pathways that help guide shoppers to products they were looking for as well as relevant complementary products, Prefixbox successfully increased Rossmann’s conversion rate, average order value, and online revenue while simultaneously improving the overall shopping experience.

2.

Increasing Average Order Value with Synonym Mining and Management

Before Prefixbox, many shoppers failed to find products because they searched for items with words and phrases that differed from the naming conventions in Rossmann’s catalog. Even though Rossmann had the products in stock, searches kept leading to zero result search pages, which was frustrating for shoppers and Rossmann.

Prefixbox addressed this problem by identifying and applying synonyms to common search queries that lead to zero result search pages. By leveraging AI-based synonym mining and effective synonym management, Prefixbox ensured shoppers could quickly find their desired items regardless of the terminology they used in the search box. These relevant synonyms significantly increased average order value by helping Rossmann shoppers avoid zero result search pages.

Rossmann’s customers noticed how effective Prefixbox was in seamlessly guiding them through their shopping journey and quickly realized when they were shopping on a page without Prefixbox during their A/B test. Prefixbox made such an impact that shoppers began calling Rossmann to say they wanted their previous search experience back!

Summary

By optimizing their online search solution with Prefixbox, Rossmann streamlined the shopping experience with intuitive keyword and product suggestions. These relevant suggestions increased conversion rate and revenue by over 6% and continue to play a significant role in the success of Rossmann’s online store.

Revenue from search users increased by 6%
Conversion rate increased by 7%
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