Prefixbox’s Autocomplete feature optimizes search suggestions by
recommending popular products based on previous user behavior. It shows
relevant suggestions right after users select the search box. “After implementing
Prefixbox’s search functions, our webstore had more relevant suggestions. It
It helps our customers receive instant product and category suggestions that are
easy to understand, which has greatly improved the overall user experience of
the site.” – said Szilvia Burka, Head of Marketing and Online Services at
The solution can predict the users’ search intent, too. Using synonym
suggestions, Prefixbox recommends relevant keywords even when different
names are searched. The easy-to-use software allows you to quickly configure a
product feed and search keyword list on the online portal. This data is refreshed
Praktiker has experienced a growth of mobile traffic: at the moment 30% of
their visitors come from mobile phones and 7% from tablets. The rate of
misspelled words on mobile devices is higher than that on computers.
Prefixbox eradicates this problem by eliminating typos during the search.
The tremendous advantage of Prefixbox’s service is that it continually
learns from the users’ search behaviour, so it gives better suggestions day by day
and reflects seasonal changes.
The Search Analytics feature is another essential part of the solution. The
online analytics dashboard provides detailed data on search box usage and
search results. “It is very important for us to know which products are most
commonly searched and which search terms yield no results on our site. This
information influences our business decisions in many ways and make it possible
for us to promptly react to the market demands.” – explained Szilvia Burka.,
Prefixbox determines product suggestion ranking by assessing the number of
of times users click on products displayed on the search result page and add them to
their shopping cart.